This website uses cookies to ensure you have the best experience. Learn more

Tata Motors Essay

1689 words - 7 pages

1. Describe the economic characteristics of the global motor vehicle industry. The characteristics of the global motor vehicle industry are a boom in certain places and a bust in others all due to economic conditions in different nations. Four years after tow of Detroit Michigan’s big three went into bankruptcy American car makers are going “full throttle” with sales in August hitting an annual rate that if substantiated can take them back over 16 million and that is a rate that was last hit before the economic crisis and 80% higher than 2009 when GM and Chrysler went into bankruptcy. The opposite is happening in Europe being in its sixth year slump now and with a weak economy, high ...view middle of the document...

I believe the first key factor for a successful firm in the global motor vehicle industry is to have sustainable practices be it the wages they pay, dealer networks, or operating cheap effective factories to produce high selling luxury cars at an affordable rate. The next factor is to have a quality, compelling products that innovate and capture the customers attention. This is clear in that while people are statistically staying away from buying a car in exchange for public transportation especially in England, that luxury cars are selling well in worldwide poor economies. I would say the next factor is to create cars to sell to the U.S. market. Take the foreign market for example where the Ford focus in the United states is a clear C list car that isn’t that desirable is a great seller in countries like Germany where it is highly desired. The third factor is public perception. Auto makers must capture the public attention for sales, not just make the “best” or cheapest car. For years in America we have an opinion that due to the bailout for example that foreign cars are better and as such seek out Mercedes, Audi, BMW, Jaguar etc. and not a Cadillac. We seen this with GM who was trying to sell the ponaic G8 that was half the cost of European performance sedans and was a failure in the U.S. despite being one of GM's most exciting cars ever made for the market. The forth factor would be to study the market carefully. Motor vehicle companies must compete globally to make a living and as such must examine the growing markets worldwide and examine what cars sell and what customers want to see in the future of automobiles. In summery take Japan for example in that operational efficiency, product differentiation and customer satisfaction were key factors in the success of Japanese automakers. Localization also played an important role in capturing market share. All of these factors show the changing dynamics of the global automotive industry. 3. What are Tata Motors' internal strengths and weaknesses? Identify competencies that the company's major competitors are lacking. What market opportunities does the company have and what threats can you identify that may have negatively impact the company's future? One of Tatas strengths is that the strategy to keep local managers in new acquisitions seems to be a key for Tata. That along with only transporting a couple of senior managers from India into new markets seems to work for them. This allows them to trade expertise such as learning a work discipline and getting the product right the first time as it is stated from them that they learned after the Daewoo acquisition. The ownership of Jaguar and Land Rover is in my oppion there greatest strength due to that these brands have been giving Tata there only success and profitability in the global market while they are losing market share in their home market. Tata also has the strengths of being the number 1 manufacturer in India, 3rd largest bus manufacture...

Find Another Essay On Tata Motors

Analysis of Tata Motors and GM

986 words - 4 pages The mission statement of Tata motors is broad and ambiguous and is mostly concerned with customer satisfaction, whereas, G.M mission statement not only addresses the customers but also the investors, employees and business partners. Mission statements set the objectives of companies, therefore keeping these targets in mind the companies form their strategies and business models. Tata has kept the road structure and conditions of India into

Tata Motors and the Fiat Auto: Joining Forces

1491 words - 6 pages Introduction The motor industry is one of the most competitive arenas in the business world. Fiat and Tata have been on the forefront in providing diverse car model in the Indian market. This case study considers the dynamics involved in the merger between Fiat and Tata Motors. Business Opportunity in India India is a diverse community having rich and poor individuals living in a dynamic community setting. Indian population has been on the rise

Analysis Paper two

725 words - 3 pages Both very successful global companies, Tata Motors are part of the Tata Group a sprawling conglomerate with a presence across many industries. Chiquita Brands International Inc. is the global market leaders in producing, distributing, and marketer of bananas (Chiquita story). Chiquita’s global expansion came from acquiring existing businesses. Through subsidiaries and associate companies, Tata Motors increased its global footprint operations in

Global Strategies

4636 words - 19 pages There are different types of approaches that made when looking into global strategies. Few things that must be taken into consideration are the opportunities and challenges of the organizations host country, along with reviewing the various options to enter that country. Gathering this information will help create an appropriate global strategy for Tata Motors. Tata Motors is able to plan functional strategies, such as marketing, human resources

GO GREEN

542 words - 3 pages Tata Motors Limited is India's largest automobile company with consolidated total revenues of 2,33,662 crores . It is a leader in Commercial vehicles in each segment and among the top players in Passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.The Indian auto industry witnessed a decline in both passenger vehicles and in commercial vehicles segment by 4.7 % and 22.4 % respectively. Tata Motors

India and Spain's Infrastructures and Natural Resources

1901 words - 8 pages India and Spain have various infrastructures and natural resources such as the port facilities, airports, roads, raw materials, telecommunication, and industrial zones. These various resources have challenges and opportunities that Tata Motors are able to succeed in both India and Spain. The success of Tata Motors is based on the availability of the resources which the countries provide. Tata Motors is aware that without the available resources

Spain and India's Political and Legal System

2339 words - 9 pages business.Ethical and Social ResponsibilitiesIn India Tata Motors is the country's largest automobile manufacturer with employs of 23,000 people (Tata motors, 2009). This normally would place a large amount of responsibility upon a company to act ethically and be socially responsible; however it appears that Tata Motors has in recent times provoked upset at the way in which the company is expanding in India. "On Aug. 24, 2008 an estimated 30,000 protestors

22345

845 words - 3 pages study tries to analyse the imperatives of the company's 'inclusive business model'.Pedagogical Objectives:The case study facilitates the students to understand and analyse:Inclusive business models and the business imperativesThe social impact of the business modelThe working of Coca-Cola's MDCsThe social and business impact of MDCs.3.The Tata nano a successful csr strategyIn January 2008, India's largest automobile company, Tata Motors showcased

Tata Nano Case Study

1510 words - 6 pages CASE STUDY ON TATA NANOBy Shannen Margarette Bongat & Rhea Lina JeminesIV BSBA - MARKETING MANAGEMENTSubmitted to: Miss Kate VillanuevaINTRODUCTIONRatan Tata, chairman of Tata Motors Ltd., hoped to raise the status of Middle class families in India by offering the Tata Nano. Expectations were increasing amongst the customers regarding the product features and its efficiency. Competitors were eagerly waiting for its arrival to find out what

Positive Aspects of Globalization

1918 words - 8 pages involved. Beside investments of industrialized countries in the national economy, Indian companies go global, as well. Such multinational enterprises as Mittal Steel, Tata Motors, Wipro, United Phosphorus, and others aggressively employ FDI to spread their operation globally. Tata Motors is an example of an emerging market multinational enterprise that confidently expands on a global scale. Currently, the company is the second-largest bus

Promotional and Advertising Strategies

2468 words - 10 pages ) Reference Tatamotors.com. (2014). Tata motors limited - largest indian automobile manufacturer. [online] Toyota.com. (2014). Toyota cars, trucks, suvs & hybrids | toyota Ailawadi, K. L., Gedenk, K., Langer, T., Ma, Y. & Neslin, S. A. (2013). Consumer response to uncertain promotions: an empirical analysis of conditional rebates. International Journal Of Research In Marketing. Babu, K. R. & Vuram, I. R. (2013). Impact of advertisements on

Similar Essays

Tata Motors Group Essay

2050 words - 8 pages TATA MOTORS Executive Summary Warren (2008) asserts that strategic management is a systematic approach to identification of environment of the company, need for change and then initiating the necessary change in the organization. The discipline of strategic management goes beyond the development of strategic plan for the organization and it includes pre planning and strategic planning processes. This report has analyzed the

Tata Motors : Financial Statements Analysis

7041 words - 28 pages ;…………….7ABOUT TATA MOTORS…………………………………………………...13•TATA MOTORS SWOT ANALYSIS……………………………..14•HISTORY OF TATA MOTORS…………………………&hellip

Brand Evaluation Of Tata Motors Essay

1384 words - 6 pages Company Background:Profile.Tata Motors is India's foremost, and only fully integrated, automobile manufacturer. Established in 1945 as the Tata Engineering and Locomotive Company to manufacture locomotives and other engineering products, the company is today among the world's top 10 producers of commercial vehicles.Tata Motors, previously known as Tata Engineering, is one of the biggest and most prominent companies in the Tata Group, with an

The Pact Between Tata Motors And Fiat

1931 words - 8 pages will be operating in the host country. Moreover, as described by Gupta and Govindarajan, “the success of companies in exploiting emerging opportunities and tackling their accompanying challenges relies heavily on how deeply they understand the dynamics of their operating environment” (as cited by Abebe, Elmuti, & Minnis, 2005, p. 1024). In this paper, serving the customer and cultural understanding was essential for Tata Motors in being so