1 Timeline Factors
Bluetooth is a kind of technology which can connect the devices in a low energy in a limited area and this technology was first developed and created by Sony Ericsson (Labiod, Hossam,Santis 2007.) I still remember when I was 13 years old. I owned my first mobile phone and it was by Motorola, my friend and I always use this technique to send the funny pictures. After then, when I was a high school student, my mom bought my first Sony Ericsson phone and it was set with a Bluetooth earphone. To be truth I think Bluetooth earphone is not really helpful to the students at first. One day I saw my dad using his Bluetooth earphone when he was driving, I found that Bluetooth earphone is a very convenient and safer tool to drivers and runners. According to the article ‘Bluetooth headsets-Best mono and stereo choices for hands-free talking and listening’, Bluetooth ear phone is a popular technique to drivers, they can maintain safety driving and not missed any important phone call if they want.
Because of there have many different brands’ Bluetooth earphone. I visited the AT&T store last week. And the assistant told me that she like Jawbone Icon best recently and she said she cannot take the earphone away when she using this product. So I chose the Jawbone Icon as my target.
Icon was designed and saled by Aliph, the company Co-founded by Alexander Asseily and Hosain Rahman. Aliph is a privately-held company headquartered in San Francisco and the Icon was manufacturing in the China. This is the trend that some West countries using the way names overseas labor outsourcing to manufacture the better quality and lower cost products.
According to the Icon Press Release Report, ‘Each customer is an individual, with unique tastes and preferences. With this in mind, we invented MyTALK as a place where people could go to get a richer in-ear experience. MyTALK is just a hint of the exciting ways people will be able to breathe life into their Jawbones over time,” said Hosain Rahman, CEO of Aliph. This statement means that the Icon is a product aim to customer who pursues the best quality of earphone and personal customization space and the convenient daily life. Users can get directory assistance, voice-to-SMS and voice dial. Users can have an easy and quick life style when they using the Icon. This is not only a product aim to the drivers and who like sports. This product was targeting everyone, no matter gender. I think this product’s image is very cool! Even I want to grab one in a store. Because Icon have many choices on colors, also the design uses advanced physiological contour of the human ear when worn as a fixed basis, so that the headset can be worn all day without any discomfort.
Jawbone Icon Bluetooth earphone can let customer talk the phone up to 4.5 hours and its’ standby time more than 10 days. This product promised the 33 feet range and customer can charge 100% within 1 hour. Customer can maintain the Icon by themselves. Also...