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Strategies To Ensure Sustainability In Current Economy Climate For Budget Airlines

5040 words - 20 pages

TABLE OF CONTENTExecutive Summary......................................................................................................................................... 41.0 Introduction................................................................................................................................................ 52.0 Low Cost Carriers Industry In A Glance .................................................................................................... 62.1 Present Outlook of The Industries .......................................................................................................... 73.0 AirAsia's Strategic Capabilities.................................................................................................................. 83.1 Strategic Capabilities - High Aircraft Utilization .................................................................................. 83.2 Strategic Capabilities - No Frill ............................................................................................................. 93.3 Strategic Capabilities - Streamline Operations ...................................................................................... 93.4 Strategic Capabilities - Secondary Airports ......................................................................................... 103.5 Strategic Capabilities - Lean Distribution Systems.............................................................................. 104.0 Competitive Strategy Analysis ................................................................................................................. 115.0 Budget Airlines - Industry Structure Analysis ......................................................................................... 136.0 AirAsia - Internal & External Analysis.................................................................................................... 157.0 AirAsia - Identifying Strategic Options ................................................................................................... 178.0 Proposal of Short Term Strategic Plan...................................................................................................... 198.1 Corporate & Business Travelers ........................................................................................................... 198.2 Promoting AirAsia Network Connectivity ........................................................................................... 198.3 Innovative in Achieving Customer Satisfaction ................................................................................... 208.4 Innovative in Cost Efficient .................................................................................................................. 209.0 Conclusion ............................................................................................................................................... 2210.0...

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