Technology Drives Design Essay

1136 words - 5 pages


Technology Drives Design


During this assignment I will cover 3 Main research tools and methodologies for researching the topic of what drives design. I will look at other people’s opinions through a survey, a literature review on articles, and a case study on a Different Approach to design; this will allow me to see the different opinions that arise when talking about what drives design. Especially when discussing different disciplines of design.


1: A survey on what drives design. I have visited a local collage class who are currently studying 3D design in there 1st year.
2: A literature Review, looking at 4 articles with a different approach to what drives design.
3: A case study that is based on a new and unique approach to Design.


For my first methodology I visited a local college and ask a First year 3D Design class what they thought drives design. The survey was anonymous and the only personal information requested was gender. I observed that there was a large Variation in the age group being surveyed, ranging between 16-55yrs+.
With the Information I gathered you could see there wasn’t a huge difference in answers to the question ‘what drives design’. The results of the survey are displayed in the pie chart below. All subjects gave more that one answer. And all but 1 said that consumerism is the main drive to design. They also brought to light something that the other two methodologies hadn’t considered, which is cost. Cost plays crucial role in pushing design to change and encourage consumers to purchase new or upgraded product.
The survey results showed that the Group of students thought that in design form was more important to driving design that function. This is something that one of the articles in my second research method was trying to disprove.

“I think design is driven by your own imagination. Your personal design is your own creativity and imagination is what you want to achieve and what you want to self-express. It is driven by what you want to express and how you can express your own imagination. In commercial terms I suppose it is driven by trends and what is popular but also what you want”

Literature Review-

The second methodology I used to gather information was a literature review. Sourcing 4 different articles on different writer’s opinions of what drives design. Each article had a different point of view but all mentioned three main topics, Consumerism, Technology and Function.
The information that I also gathered from the first article was that Consumerism is key, not only that but finding a target market to sell the product to. It also states that Function must be equal to form. In other words the product must do what it has been designed to do as well as being aesthetical pleasing to the consumers. The main reason for designing a product, building or graphic is to tell a story to the consumer,...

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