Telephonica Essay

4596 words - 18 pages

1CELL PHONE INDUSTRIESBY: Ghadir Hammoudtable of contentsintroduction------------------------------------ 3.history 4-5.Mission and VisionCurrent BusinessProductspowerful Economic Indicator 6.1. Market Size: 6.2. Scope of Competitive Rivalry: 6.3. Stage in Life Cycle: 6.4. Product Characteristics: 9.Camera cell phones: 9.Downloadable Application: 9.Video (Streaming): 10. Samsung S4: 10. BlackBerry Q and Z10: 10.5. Capital Requirements: 11.6. Industry Profitability: 12.porter's five forces of competition 12.1. Threat of New Entrants 12.2. Bargaining Power of Suppliers 13.3. Bargaining Power of Buyers 13.4. Threat of Substitute Products/Services 13.5. Intensity of Rivalry among Competitors 14.Competitive Position of Major Mobile Phone dealers 16.Competitor Analysis of Mobile Phone dealers 17.Class 17-19.Amhaz 20-22.analysis 23Key Success Factors 24.Basic 24.Technical 25.Support 25.conclusion 26.References: 23-26Telephonica Cellular Phones is wholly owned by Mrs. Ghadir Hammoud, who is a citizen of Lebanon.History:The company was formed as a retailer for Blackberry and Nokia Phones by Mrs. Ghadir Hammoud in Lebanon, based to the company success they decided to expand the company into more varieties of Cell phones in the Lebanese markets. Where they could as well sell more products and Accessories.Telephonica Cellular Phones is taking an opportunity to become the leader in the cellular communication Industry, the goal of the company is to become the leading distributor of wireless phones in Lebanon.Telephonica Celluar is responding fast to technology changes and having high quality services investing time and money in marketing and advertisements, expanding in the market and staying ahead of the Technology curve.Mission / Vision:Telephonica Mission is to offer their customers high quality cell phones product and services with good guarantee. They have expert that can decide and help the customer choose the perfect cell phones according to their needs and as well have good relationships with their vendors to meet their customers demand promises regarding the quality and guarantee. Telephonica Visions on focusing on the market prices and good packages convincing the customer to buy the products needed, starting in Lebanon with Approx 3,000,000 population that loves using cell phones.CURRENT BUSINESS.Our current situation is as follows:We make turn over of 10 Million Dollars a year with 20% Profit, our main goal is to increase the turn over by 10% every year. We will be planning to open more Retail shop in different location to attract more customers as we are having 2 shops already one at Hadath and the other in Hamra.Our main goal is to sell our products cheaper than our rivals, this will help our organization attract more customer and make more turnovers. Hadath Shop has up to 150 customer every month purchasing at least one item, there for Hamra shop attract 350 customers buying at least one item, our organization is backed up with...

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