Telstra Swot Analysis And Marketing Strategies

2043 words - 8 pages

1.0 IntroductionTelstra Corporation is a telecommunications and information services company. It provides a range of services including fixed line services, Internet access, and business services. Telstra is the market leader in the telecommunication industry in Australia, with one of the most prominent brand names. However, its products and operating services face an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance.2.0 SWOT Analysis2.1 Strengths•Telstra is one of the biggest brands in Australia and dominates the leading business position of telecommunications and information services in this country.•Telstra owns and operates an extensive network infrastructure which will give it a competitive advantage over industry rivals, whose networks fail to cover all of Australia, especially the remote and rural areas of the country.•Telstra has the latest technology on mobile (Next G Network) and broadband (ADSL 2 Plus) to compete with other telecomm operators.•Telstra has 115 owned Telstra branded stores and 153 licensed shops that are strategically located across Australia.2.2 Weaknesses•Telstra is lack of initiative to diversify internationally and limits its growth strategy.•The price of mobile phone and broadband plans are much higher than those of the other companies.•Telstra reduced fixed line advertising and invested a huge budget on promoting new products such as Next G Network.•Telstra is keeping focusing on postpaid mobile phone plans rather than prepaid mobile phone.2.3 Opportunities•Telstra is the Australian government's contracted data supplier. Through a government initiative, Telstra expanded its CDMA network to rural areas. Therefore, the company has one of the most extensive CDMA networks in Australia.•Telstra has expanded their services into a highly demanded section of the telecommunications market with the implementation of 3G. It leads to the increasing demand for broadband.•The increasing demand for broadband has been a shift from dial-up to ADSL 2 Plus broadband connections. And apparently, it will be followed by the huge demand for the faster Internet access among the existing users.2.4 Threats•The mobile phone market nearly reaches saturation in Australia.•The customer behavior has significantly changed; Telstra will find it increasingly difficult to compete for new customers.•Telecomm equipment was damaged by bushfires.•ACCC mandated access to Telstra's local network by issuing local loop unbundling makes the competition fierce in Australian telecom market.3.0 Marketing Situation Analysis3.1 Existing and Potential SegmentsIt is very important to define market in terms of segment, as it will facilitate fine-tuning the efforts to target the market.Based on Telstra's marketing research, the target segments are aimed towards understanding and satisfying its customer...

Find Another Essay On Telstra SWOT Analysis and Marketing Strategies

Marketing Strategies Analysis - Dell Inc

3211 words - 13 pages at the early 1990s. (Dell 2007a; Wikipedia 2007)The concept of direct business model is to eliminate middleman and high inventory cost, therefore lower price, faster response time and better quality products can be offered to customers. This marketing concept is also successfully applied to other regions such as Europe, Asia, Middle East and Africa which most of the people believed it would not work at the time. (Dell 2007c)Today, Dell is one of

SWOT and Situational Analysis

730 words - 3 pages enthusiastic about the whole project & really wanted to go on with it. She did a research on the whole thing making contacts, arranging the finance, office, warehouse etc. & all other things that would be required. She now faced a situation where she had to decide whether to stick with her job or leave her job & start the project on her own. A SWOT analysis will provide us with the strengths, weaknesses, opportunities and threats of Ruth M

SWOT and Marketing of Nestlé

1749 words - 7 pages those are product, place, price and promotion. (Investopedia, n.d., para 1) Nestlé’s Marketing Strategy is focused on its customer’s satisfaction. Objective is to be the leader in Nutrition Health and Wellness, to provide products of the best quality possible. SWOT Analysis shows that healthy lifestyle and foods are now a big trend, therefore company’s marketing strategy is to be focused on healthy products and environment. This means changing its

Personal Marketing Plan Personal SWOT Analysis

2383 words - 10 pages IntroductionUpon completion of my undergraduate degree in Aviation Management, I will pursue a career with a major airline. Not only will I realize a life long dream but also it will be a personal accomplishment in an academic road that was often complicated. Ideals may change, values do not and some things just take a little more time to achieve.Situation Analysis*Significant Life EventsEmbry Riddle Aeronautical University in Prescott, Arizona

SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix: Marketing Models Analysis

2857 words - 11 pages SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix: Marketing Models Analysis Marketing strategies/models In this objective I will be analysing the different marketing models and evaluating their reliability. The marketing models I will evaluate will be SWOT and PEST analysis, the product life cycle, the Boston Matrix and the Ansoff Matrix. SWOT and PEST analysis In the previous objective, I analysed SWOT and

Marketing decision making and strategies

1461 words - 6 pages and pull. What actually mean these two strategies? Pull marketing is where you develop advertising and promotional strategies that are meant to entice the prospect to buy your product or service. Push marketing is where you develop advertising and promotional strategies geared toward your marketing and distribution channels to entice them in promoting your product. Another say, pull strategy is when you want to sell your product by yourself, and

Marketing and International Consumers Strategies

2644 words - 11 pages . (1999), Principles of Marketing, 8th ed, Prentice-Hall International, Englewood Cliffs, NJ.Kotler, P., Keller, K.N., (2009), Marketing Management, 12th ed, Prentice-Hall international, Pearson Education Australia.Smith, W (1956), "Product differentiation and market segmentation as alternative marketing strategies", Journal of Marketing, Vol. 21 pp.3-8.Loudon, D.L, Della Bitta, A.J (1993), Consumer Behavior, 4th ed, McGraw-Hill Inc, Singapore,, pp

Coke and Pepsi's Marketing Strategies

1452 words - 6 pages Marketing strategies are used in multiple forms and for one reason only, that is to persuade customer “we have the best product(s)”. Marketing use advertisements to target a wide variety of customers by advertising their products in universities, hospitals, movie theater, high school, Business offices, and Restaurant (Mc. Donald’s, Taco Bell, Kentucky fried chicken, etc.). These strategies range from different advertisements; commercials

Needs Assessment and SWOT Analysis

1002 words - 5 pages because, “The objectives will dictate how the needs assessment is to be designed and conducted” (McCawley, 2009, p. 4). McCawley states that, “Various objectives of a needs assessment are based on two things: who is asking the questions (what is your mission and responsibility?); and who is the target audience” (2009, p. 4). When administrations ask these two questions they can maintain objective during the needs assessment process. The SWOT analysis

Marketing Analysis of GOD: A Local furniture and furnishings company in Hong Kong -Company Background -Situation Analysis -SWOT Analysis -Industy Analysis -Competitor Analysis(IKEA)

1576 words - 6 pages is creative, comfortable, and multifunctional. In order to surprise their customers, GOD constantly turns out new items on a weekly basis. Because the marketing strategy in GOD is so clear that make the company become one of the few furniture companies that can still make a profit, and even expand their business, in the time of economy downturn in HK these years.Situation Analysis: 1. SWOT Analysis:Internally, GOD has a management team with

Marketing Essay: How to do a SWOT Analysis

740 words - 3 pages direction. The point of a SWOT analysis is to have the best shot at a grounded plan," says Rashi Glazer, co-director of the Center for Marketing and Technology at the University of California at Berkeley.For example, an information technology department needs to determine the strengths and weaknesses of its people and its technology. It also needs to make sure the IT strategy complements the company's business goals. The department head needs to

Similar Essays

Report On Telstra Marketing Strategies

3129 words - 13 pages AbstractMarketing strategies are the main drives for promoting a company's products to increase its sales and to build its brand. With regards to competition, a company needs to strengthen their marketing strategies to stay competitive. With the intense competition in the telecommunication industry, marketing is an important element in Telstra to build its presence in the community. This report seeks to analyse Telstra's marketing strategies and

Swot Analysis Of The Vegas Tourism Industry And Marketing

1065 words - 5 pages airport. The room tax has recently been reallocated so a lesser amount goes to meet the needs of tourists and a marketing campaign. With the success of its famous phrase "What happens in Vegas stays in Vegas" the LVCVA has increased spending and efforts to thwart imitators of its trademark slogan.OPPORTUNITIESBecause Las Vegas is so isolated there is space to expand. The Mojave Desert brings warm weather during winter months, which attracts guests

Analysis Winkler A.G.'s Marketing And Manufacturing Strategies

2142 words - 9 pages Analysis Winkler A.G.'s Marketing and Manufacturing Strategies Winkler A.G. is a manufacturer of packaging materials for the grocery chain stores, electronics, food processing industries, office products and house ware products. The company is headquartered is in Berlin and they have manufacturing plants in Hamburg and Stuttgart, Germany. Manufacturing operations is broken down to 50% for 4 major customers and 50% for grocery chain and

Marketing Strategies And Enviroments Essay

816 words - 4 pages DEMOGRAPHIC ENVIRONMENT: In terms of the demographic environment, companies collect data that provides information in regards to the human population , in terms of the structure of the population, geographic shift in position, gender, race, and other statistics (TEXTBOOK) (BOUNDLESS BUSINESS SITE). One of the most effective marketing strategies implemented by companies , is to comprise a marketing plan for each generation and target them