This website uses cookies to ensure you have the best experience. Learn more

Telus Strategic Initiative Paper

935 words - 4 pages

For an organization to be successful, it must make quality and timely decisions.This paper will discuss Telus and its continued efforts to attract new businesses continually at the same time saving costs to achieve the company's financial goals. Telus further has strategies in place to improve sales by investing in the latest infrastructure and updating continually her telecommunications network.How will the organization's initiative impact costs?Telus' strategy for growth is to focus on its core telecommunications business in Canada. Her objective is to unleash the power of the internet to deliver the best solutions to Canadians at home, in the workplace and on the move. She has been consistently focused on six strategic imperatives since the year 2000 when those were developed. The management team believes these six imperatives will guide the company's actions and contribute to the achievement of its financial goals.In February 2008, Telus signed a 10-year contract worth approximately $87 million with the City of Montreal to provide and manage IP-based voice and data services for the city's more than 300 administrative offices. Also in February, Telus completed the roll-out of wireless high-speed capability in B.C. and Alberta, using EVDO Rev A technology. Telus' wireless high-speed service reaches about 95% of the population of B.C. and Alberta, providing typical download speeds of 450 to 800 Kbps and typical upload speeds of 300 to 400 Kbps.In July 2008, Telus was victorious on the bidding of 59 licenses of advanced wireless services (AWS) spectrum in the 1700 MHz/ 2100 MHz ranges in the industry Canada auction. This increased Telus pervious spectrum of 16.2MHz nationally. In October, after integrating the new AWS version, Telus announced it had chosen long -term evolution (LTE) as the technology path for its 4G wireless broadband network. The 4G wireless broadband network is schedule to be launched early 2010, as an interim step, Telus is focusing on using the latest version of high-speed packet access (HSPA) technology on existing 1900MHz and 850MHz spectrum. The investment in HSPA are expected to increased global roaming revenues for the firm, faster network speeds, lower handset costs due to larger HSPA device ecosystem, and lower network development and ongoing operating costs.On May 7 2009, Telus has reached an agreement with Bell to provide satellite TV service to Western Canada. The agreement will see Telus selling Bell's satellite TV service to customers in British Columbia and Alberta under the Telus brand. While, Bell will continue selling the service under its own name in the region, the deal strengthens its national reach. The agreement will help fill a gap in Telus' product line while it builds out its own TV service over internet (IPTV).Base the strategic planning described above, Telus capital expenditures are increasing by approximately $200 million in 2009, largely to fund the build of a national 4G wireless network. In an...

Find Another Essay On Telus Strategic Initiative Paper

Strategic Management Essay

1023 words - 4 pages organization able to project future performance on these key performance indicators or measures. In this paper, I will address these questions as they relate to UC Berkeley and the University of Colorado’s Campus-wide IT Strategic Plan. I will describe how each university used the strategic planning process to address their needs. What are the university’s current strategic objectives, the goals for each objective and the timetable for achieving these

Final Strategic Plan Essay

2473 words - 10 pages menu options added per room.6. A theme variation to intrigue and entertain customers. The initiative is brainstorming withemployees to meet a target of 5 new themes which would also be the measurement.The strategic plan is vital for the success of a company. Each component of a strategicplan is necessary to maintain alignment, promote growth and stay competitive in the company'smarket. The mission statement, vision statement, and guiding principles

Channels of Distribution- New York Times

554 words - 2 pages The New York Times Channels of DistributionNews and information is vital to community awareness. Establishing and maintaining credibility in the delivery of news and information is an ongoing task. Capturing new customer use of the New York Times is the focus of the following paper. An overview of strategic multi-platform, multi-channel approach to grow both their national/global Knowledge Audience business and our Local Market business will be

Operating in International Markets Simulation Summary

533 words - 2 pages PAGE PAGE 1 Simulation Summary Operating in International Markets Simulation Summary"Operating in International Markets" Simulation SummaryComplete the simulation "Operating in International Markets" located on the eResource page for this course and write a 500-700 word paper (using complete sentences) answering the following questions:What will confuse the consumers more-if Conserra adopts the same packaging as the local fruit juice

Corporate Social Responsibility

1165 words - 5 pages the legal compliance and regulations, but advancing human capital, the environment and the relations with all stakeholders. In the green paper written by the commission initiates a debate on how the European Union (EU) can further promote CSR globally (European Commission, 2011). The case study on Host Europe is an excellent example of the European Commission’s vision of corporations taking the steps toward CSR. Looking at Host Europe, the

leadership

1085 words - 4 pages closure of the business itself. These types of decisions are called "strategic" or high level decisions. Businesses need to get these decisions right.• Tactics - are short-term or "low level" decisions. It is how a firm will achieve its strategic aims on a day-to-day basis and less important decisions, such as what brand of paper to use. They have less important consequences than strategic decisions. It is important, however, to remember that

Technology Plan

1208 words - 5 pages . (3) Communication: Intranets can serve as powerful tools for communication within an organization, vertically and horizontally. From a communications standpoint, intranets are useful to communicate strategic initiatives that have a global reach throughout the organization. The type of information that can easily be conveyed is the purpose of the initiative and what the initiative is aiming to achieve, who is driving the initiative, results

The New Zealand Defence Forces Strategic Direction

2276 words - 9 pages to understand, mitigate and respond effectively to the full breadth of contemporary security issues. Fiscal pressures mean that a sharper focus is being put on delivering value for money and as more central and local government entities become involved in national security issues there is a compelling need for strategic prioritisation, resource coordination, unambiguous leadership, and sharper accountabilities. The 2010 Defence White Paper

Rail Away

3320 words - 13 pages rail gun was created long ago, but what gave it spotlight was President Ronald Reagan’s necessity. The Strategic Defense Initiative was a plan initiated by Reagan, said in his speech in March, 1983, as a response to the growing development of nuclear weapons.[4] The way the system works is through the use of “advanced weaponry” that would orbit around the earth and be able to shoot down any nuclear missile before it could cause any damage

Internet at Iron Mountain

627 words - 3 pages Iron Mountain is a storage facility which manages information and records. Iron Mountain has over 125,000 customer accounts, and operates more than 650 record centers in 81 U.S. markets and 44 international locations. Healthcare records, electronic images, and paper records are stored and managed as well as destroyed upon request. With connections to the internet, customers have access to their accounts 24/7.Internet advertising is heavily

Branding Strategies

1293 words - 6 pages be between two or more local companies, or across nations. The focus of this paper is to critically analyze the benefits and risks of international co-branding and how to develop strategic global co-branding effectively. For Stanford Medical Center to be asked by the government of Vietnam to co-brand its major national hospital means Stanford Medical Center is performing very well, has consistently earned high reputation and is perceived as

Similar Essays

Strategic Initiative Paper

1527 words - 6 pages Microsoft Corporation - Strategic Initiative Paper Microsoft Corporation - Strategic Initiative Paper Ruby Lee, Edward Abaunza, Brian Hammock University of Phoenix Finance for Business FIN 370 Grace Reyes August 29, 2010 Microsoft Corporation - Strategic Initiative Paper Over the past few years the economy in the United States has taken a downturn. It has been so bad, that some businesses

Strategic Initiative Paper

1337 words - 5 pages $40 billion program would result in increased quarterly dividends and a return to shareholders of close to $14 billion (Microsoft Corporation, 2009).In this paper, Team B will analyze the stock repurchase initiative of Microsoft. The team will describe the relationship between strategic and financial planning. Further, Team B will describe how the initiative will impact the financial planning of Microsoft, and discuss the impact the initiative will

Strategic Initiative Paper: Barnes And Noble

1042 words - 4 pages bedrock of the bookselling industry. The choice to continually improve the online segment of the Barnes & Noble brand by broadening and enhancing the offerings of the website will lend itself to the continued success of Barnes & Noble Inc and ultimately reaffirm the organization's decision to include improving online business as one its primary strategic initiatives.As Stated before, Barnes & Nobles' initiative is to expand on their web

Tactics And Strategies Essay

1169 words - 5 pages Based on the results of a SWOTT analysis, the business can determine areas that need improvement. Using a balanced scorecard, the objectives, measurements, targets and initiatives toward making these improvements are defined. According to Balanced Scorecard Institute (1998-2009 ), "the balanced scorecard is a strategic planning and management system used to align business activities to the vision and strategy of the organization, improve