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Telus Strategic Initiative Paper

935 words - 4 pages

For an organization to be successful, it must make quality and timely decisions.This paper will discuss Telus and its continued efforts to attract new businesses continually at the same time saving costs to achieve the company's financial goals. Telus further has strategies in place to improve sales by investing in the latest infrastructure and updating continually her telecommunications network.How will the organization's initiative impact costs?Telus' strategy for growth is to focus on its core telecommunications business in Canada. Her objective is to unleash the power of the internet to deliver the best solutions to Canadians at home, in the workplace and on the move. She has been consistently focused on six strategic imperatives since the year 2000 when those were developed. The management team believes these six imperatives will guide the company's actions and contribute to the achievement of its financial goals.In February 2008, Telus signed a 10-year contract worth approximately $87 million with the City of Montreal to provide and manage IP-based voice and data services for the city's more than 300 administrative offices. Also in February, Telus completed the roll-out of wireless high-speed capability in B.C. and Alberta, using EVDO Rev A technology. Telus' wireless high-speed service reaches about 95% of the population of B.C. and Alberta, providing typical download speeds of 450 to 800 Kbps and typical upload speeds of 300 to 400 Kbps.In July 2008, Telus was victorious on the bidding of 59 licenses of advanced wireless services (AWS) spectrum in the 1700 MHz/ 2100 MHz ranges in the industry Canada auction. This increased Telus pervious spectrum of 16.2MHz nationally. In October, after integrating the new AWS version, Telus announced it had chosen long -term evolution (LTE) as the technology path for its 4G wireless broadband network. The 4G wireless broadband network is schedule to be launched early 2010, as an interim step, Telus is focusing on using the latest version of high-speed packet access (HSPA) technology on existing 1900MHz and 850MHz spectrum. The investment in HSPA are expected to increased global roaming revenues for the firm, faster network speeds, lower handset costs due to larger HSPA device ecosystem, and lower network development and ongoing operating costs.On May 7 2009, Telus has reached an agreement with Bell to provide satellite TV service to Western Canada. The agreement will see Telus selling Bell's satellite TV service to customers in British Columbia and Alberta under the Telus brand. While, Bell will continue selling the service under its own name in the region, the deal strengthens its national reach. The agreement will help fill a gap in Telus' product line while it builds out its own TV service over internet (IPTV).Base the strategic planning described above, Telus capital expenditures are increasing by approximately $200 million in 2009, largely to fund the build of a national 4G wireless network. In an...

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