Ten Brands From Interbrand Essay

1241 words - 5 pages

Ten Brands from Interbrand'sBrand logo: "Google is my go-to for just about anything. It's no longer just a search engine. It's like a quirky friend who knows everything you could possibly want to know." - Teal on GoogleGoogle是我尋求協助的對象,它不再只是一個搜尋引擎,反而像是個無所不知的奇特朋友。Vocabulary:Go-to: used to refer to the person or place that somebody goes to for help, advice or informationQuirky: different from the ordinary in a way that causes curiosity or suspicionInteresting facts about Google:The name 'Google' was an accident. A spelling mistake made by the original founders who thought they were going for 'Googol'Google has the largest network of translators in the world.They listen to feedback actively. Emailing Google isn't emailing a blackhole.2. Brand logo: "I use Microsoft products at school. We're learning programming and I was even awarded an 'excellence in computing' medal. This past year, I built a really cool PowerPoint presentation on mustangs because I love horses." - Teagan on Microsoft我在學校使用微軟的軟體。我們學習程式設計,而且我還因為熟稔電腦而得到獎勵。在過去的一年,因為我喜歡馬而設計了一張很棒的北美野馬的介紹簡報。Vocabulary:Programming: the process of writing and testing programs for computersPowerPoint: a slide-based presentation program developed by MicrosoftMustang: a small American wild horseInteresting facts about Microsoft:Microsoft was originally called Micro-soft. They removed the hyphen in1976.It's a Microsoft tradition to celebrate events with M&M candies.Microsoft asks strange interview questions.3. Brand logo: "If any one brand is going to capture the trifecta of automotive manufacturing──design, performance, and economy-it's Ford. These elements are carried throughout Ford's product line." - Alex on Ford如果有品牌要得到汽車製造的三連勝-設計、性能、省油,那就是福特。這些元素都在福特的生產線上實踐。Vocabulary:Trifecta: a type of bet, especially on horse races, in which the bettor must select the first threefinishers in exact order.Manufacturing: the business or industry of...

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