Tesla Motors: External Analysis

5350 words - 21 pages

EXTERNAL ANALYSISTESLA MOTORSPrepared For:PEPPERDINE UNIVERSITY STGY 659.65STRATEGIC MANAGEMENTPrepared By:Daniel AleksanderAndrew BeckmanJeanette GonzalesJeremy JaySeptember 26, 2014 INTRODUCTIONTesla Motors, headquartered in Palo Alto, California, is a United States (US) based company that designs, manufactures, and sells electric vehicles globally. The company is traded publically on the NASDAQ with a market capitalization of $30.8 billion. Under the leadership of CEO, Elon Musk, the company seeks to provide a variety of high performance electric vehicles (EVs) to consumers in the near future. The following is an external analysis of Tesla Motors. STRENGTHSOne of Tesla's greatest strengths involves optimizing cost advantages associated with building economies of scale. Making batteries in massive volumes is a key part of Musk's plan to drive down unit costs so that electric cars can become affordable to a much larger market. Tesla plans to cut battery pack costs by 30%, which will hit the target price of $35,000 for its third-generation vehicle. Musk is doing this by building a giant battery plant in Nevada, referred...

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