This website uses cookies to ensure you have the best experience. Learn more

Tesla: The High Tech, Electric Vehicle Automaker

1059 words - 4 pages

Tesla is to be considered as a new high tech automaker that produces and sells top of its class electric vehicles and power trains. Utilizing its competitive advantage the automaker has positioned itself through its technological leadership and exploiting its competitive differentiation. That is to deliver high rated environmentally dependable vehicles with the benefits offered by most premium cars already in the market and beyond. There is no doubt this segment leading technology will continue to evolve, but most importantly, the list of patents the company holds will hedge against new entrants and imitators, enabling Tesla, domination of the market in the short term while the future of the EV segment is define.
It is important to mention as well the expertise the company has been able to create, and the culture of innovation it aims to sustain. Since inception, the strategic positioning of its company in an environment that feeds of innovation has proven to attract many necessary and ambitious key players that cooperate both externally and internally to the company. The best example, Tesla teamed with Lotus to manufacture the Tesla Roadster, a vehicle that successfully tackled unlike predecessors and current competitors, range and performance.
The company is aware of the threat of other company’s intentions to lunch hybrid or electrical vehicles, most likely priced for mass distribution, creating a very competitive environment for years to come. At this point the company is already competing not only with overall automobile market but with already established marketed “green “cars, such as hybrid vehicles and plug-in hybrids. Up until the end of 2010 the company has opened exclusive stores in major metropolitan areas in the US, Japan and Europe. Compared to competitors like BMW and Audi, the company’s approach to retail can be compared to that of Apple Inc. which in turn has differentiate the company as being stylish, and most of all innovative.
Tesla’s overall goal is to mass produce, expand its selection and launch its products mainstream. At the moment the company chose to target early adopters to gain a first mover advantage in the lithium-ion technology for passenger vehicles. Although the price for the Tesla Roadster aimed at the early adopters is reasonable high, the second model aimed at production for 2012, the price for the Model S Sedan is roughly half of the previous mentioned. Cascading down to less a less expensive vehicle in the near future, a third vehicle will be available to consumers of a lower price segment. In order to make this possible, Tesla has approached the market from distinct perspectives.
As previously mentioned, its approach to retail sales through selected locations for company owned stores and a website that can maintain sales creates exclusivity for the costumer. Its patented technology allows them to sell its power train for EV to companies such as Toyota, creating relations and bridge for future...

Find Another Essay On Tesla: The High Tech, Electric Vehicle Automaker

Robot to Hero: High Tech Based Movies of the Eighties

1364 words - 5 pages and movement. Here’s the other tendency for updates and reboots: make it badass.” (Javier) Many things have changed for this movie, but the same stop the bad guy story line is still similar to the original. In the eighties, tech based movies were popular and they were what the people wanted. Movies like RoboCop were good movies in spite of how technology limited the ability to make a visually more realistic movie. This movie takes place in

Is people's health the price for high-tech progress?

1379 words - 6 pages Each week I purchase people magazine as a curiosity to get involve with the personal life of Hollywood celebrities. But this time the story that got my attention was very different from the one's that I usually read. Sheila Holt, who is battling breast cancer, is a victim of high-tech industries. She almost lost all of her close family through cancer, and now she is sharing her sad story with the editor of people magazine. "You can't imagine

Tesla Motors Inc

640 words - 3 pages be possible" (Davies, 2013.) Founded in 2003, the company desings, manufactures and sells high-performance electric cars and electric vehicle powertrain components. During that time, starting up a business was risky. It was especially risky for Tesla because they had only created one model type of an electric car. With so many competitors like General Motors, Toyota, BMW, etc. it was make it or break it starting up on just one model. Tesla also

Tesla Cars are Illegal?

1306 words - 6 pages Electric cars are attempting to bring on an uprising. A modern company, Tesla Motors, is bringing the all-electric car to life. Tesla has been very successful in the past couple of years, engineering a vehicle that will impress safety standards. Although it has been quite a bumpy ride along the way for CEO and founder Elon Musk of Tesla Motors. Tesla has big plans for the future. However, the plans will not be necessary unless Tesla is allowed

Tesla Motors Situation Analysis

834 words - 3 pages and recharging flexibility. In addition to fast charging ,The Tesla Motors vehicle ranges are more than double ranges of other electric vehicles. Energy efficient and cost of ownership.Compared to internal combustion and hybrid electric vehicles, Tesla Motors vehicles are lighter, more energy efficient and lower maintenance cost. Government incentives are contributing further to reduce cost of ownership. High performance. Tesla Motors succeeded

tesla

869 words - 3 pages restrictive dealership protection laws, which prevent discussing prices, finances, and test drives, as well as other restrictions.Tesla's strategy of direct customer sales and owning its own stores and service centers is a significant departure from the standard dealership model currently dominating the U.S. vehicle marketplace. Tesla Motors is the only automaker that sells cars directly to consumers, with all other automakers using independently owned

tesla

869 words - 3 pages restrictive dealership protection laws, which prevent discussing prices, finances, and test drives, as well as other restrictions.Tesla's strategy of direct customer sales and owning its own stores and service centers is a significant departure from the standard dealership model currently dominating the U.S. vehicle marketplace. Tesla Motors is the only automaker that sells cars directly to consumers, with all other automakers using independently owned

Electric Cars

3591 words - 15 pages be modified to optimize efficiency and economic friendliness. Some EV’s are made to be completely independent from gasoline. The most advanced and recent fully electric car is made by an ambitious startup automaker. Tesla Motors is a company based in California that specializes in EV’s. After the Tesla Roadster, of which over 2000 were sold, a new model was made (Revenge of the Electric Car). Named the Model S, its a sedan that boasts up to 350

electric car

2450 words - 10 pages developing stages electric cars were extremely costly, basic, and so limited from a technical standpoint that many people thought buying a golf cart would be more practicable. Unfortunately, these prejudgments made many people blind to the vast improvement electric cars have made over the years. Their improvements have much to do with that major auto manufactures such as General Motors, Ford, Chrysler, and Tesla Motors producing high-performance

How Nikola Tesla Impacted the World

1477 words - 6 pages electricity into high power; It allows wireless energy. What sent him to make this coil was the thought of wireless communication. The coil is used in televisions, radios and air conditioning. In the 1890s Tesla created a basic design for a radio. Tesla invented the fluorescent light and neon lights. Teslas goal was to create the same amount of frequency that the sun gives off. The amount of Teslas Inventions is unknown but he is believed to have had

the rise of tesla motors

1420 words - 6 pages similar to a laptop or smartphone. In fact, the company uses lithium-ion batteries just like the type that powers laptops worldwide. This is the key difference between a Tesla electric car and a hybrid, it is all electric and has to be charged, but a car such as a Prius runs partially on gasoline but does not have to be charged. There are a few ways to charge the car. Tesla suggest you get a high power wall charger installed, and there are also

Similar Essays

The Electric Vehicle Essay

3347 words - 13 pages The Electric Vehicle The technology of electric vehicles has been around since the turn of the nineteenth century but faded as the gasoline powered engine took the spotlight. Now the future of electric vehicles is very bright. Their impacts are very significant ranging from economic, to new technology that can be applied elsewhere, to most importantly, the environment. Ford and GM, through its Saturn plant, have already begun production on

History Of The Electric Vehicle Essay

1600 words - 6 pages because of the high capital requirements in order to perform the necessary research and development that can make the electric vehicle fit what the world wants in an automobile. Part of this was due to a mandate from the California Air Resource Board requiring major auto producers, those producing over 35,000 cars a year, to have a growing percentage of electric vehicles every year. This mandate would be repeated in Maine, Maryland

High Tech Workers In The Silicon Valley

2985 words - 12 pages General Electric during this Cold War era (Bacon, “Organizing”). Employment in California, especially Silicon Valley, grew rapidly between 1950 and 1980 due to technical innovation that characterized the postwar prosperity. Furthermore, federal spending expanded California’s economy, placing it in the front of a high-technology revolution (Hossfeld 405). Politicians such as the former President Clinton and Vice President Gore consider the Silicon

Tesla Electric Cars: Leading The Way In Luxury, Performance And A Cleaner Future

787 words - 4 pages fame via internet money exchange giant, PayPal, Musk would make another tidal wave via the auto industry with the high-performance class of Tesla all-electric sports cars, four doors, and SUVs. (Griffiths 42). Tesla electric cars first appeared as small, sporty two-seaters. On March 26, 2009, the Tesla Model S was released and marketed as the top-performing all-electric luxury SUV in its class. Considering the Model S’s impressive performance