1) Consumer product companies push for adoption of mobile enterprise solutions
To meet the growing need for real-time connectivity with sales professionals on the field, consumer product companies are adopting mobile enterprise solutions at a faster pace than ever before. According to a recent survey of consumer product companies by CGT Magazine (published in August 2013), 67% of the responding companies have invested in mobile device management solutions. The companies are also focusing on developing sales execution mobile apps as the top priority for engaging its sales professionals. Sales professionals are also integrating customer relationship management (CRM) tools to mobile platforms in order to access real-time customer information. However, risk and compliance issues related to data security remain the main concern for most companies, which threatens the pace of technology adoption in the industry.
2) Local manufacturing is becoming the new consumer expectation in the mature markets
The growing consumer expectation of getting the right product, always looking for the new, eco-concerns, and need for customisation, is forcing companies to bring the manufacturing back home. Companies now understand the importance of “pride of place” in the consumers’ mind which comes with the manufacturing of the product in defined geographic, social, and historic region. This enables the manufacturers differentiate their products and more powerfully connect with their consumer base. According to a survey by Perception Research, 2012; four out of five US shoppers (76%) notice "Made in the USA” labels, and are more likely to purchase that product. The concept of “Again made here” that is catching up with the consumers of mature markets and is also good news for the manufacturers. They benefit greatly from having a local supply chain and contractors. Local factories offer flexibility and the opportunity for intensive quality control. It reduces the concerns over rising costs in emerging economies (like China), long lead time and complex global supply chains.
3) The emergence of the "Indie Woman"
Almost 31 million strong globally, the "Indie Woman" will be a major food influencer. These women are 27 years and older, live alone and have no children. According to a Milo.com survey, these women have strong affiliations to brands and love to hunt for bargains. "Indie Women" spend USD50 billion on food and beverages each year. Time is of the essence for the "Indie Woman," so look for more brands to cater to this powerful consumer who wants to cook, but might not have the time for a homemade meal every night. A ConAgra Foods survey conducted by SupermarketGuru.com, found that 59% of respondents purchased multi-serve frozen meals because of their busy schedules. Because this group is increasingly busy, brands would need to have more semi-homemade meals cater to this demographic through more semi-homemade meals that use fresh-tasting, high-quality...