Thai Airways Essay

1303 words - 6 pages


Thai Airways International Public Company Limited is the national carrier of the Kingdom of Thailand. It operates domestic, regional and intercontinental flights radiating from its home base in Bangkok to key destinations around the world and within Thailand. The company's fully paid up share capital amounts to 16,988,765,500 Baht (9 May 2005) and is 53.77% owned by the Ministry of Finance, the Thai Government. At the end of September 2004, consolidated total assets of the company amounted to 193,211 million Baht. In its operations, THAI has achieved profitability every year for the last 40 consecutive years

Thai Airways International was founded in 1960 as a joint venture between Thailand's domestic carrier, Thai Airways Company (TAC) and Scandinavian Airlines System (SAS) with the Scandinavian carrier initially providing a 30% share capital of two million Baht. SAS also provided operations, managerial and marketing expertise, with training assistance aiming at building a fully independent national airline within the shortest possible time. Thai nationals, through training and experience, were gradually able to assume full managerial responsibility and the number of expatriate staff duly reduced until, in 1987, expatriates accounted for less than one percent of staff based in Thailand.

“The First Choice Carrier with Touches of Thai” is the main purpose of Thai airway. The Thai airway has focused on customers as the first priority by maximizing the satisfaction above what the customer’s expectation. Also, the company has made a strong relation between the company and the customers by providing a travel experience without any obstacle, and is impressive with the Service Excellence and Consistency in the concept of Touches of Thai.
Company has taken to improve products and services in many parts urgently, and it must be continued (Quick and service Improvement). It results in overall customer satisfaction rate increased. However, according from a survey found that there are some points that are very different, which is not inconsistent. Some point was praised by many customers. At the same time, criticism was given the same such as the food or the service of the serve on the air. This demonstrates the inconsistency. Therefore, the company has to consider redesigning of all products and services by using the concept “Touches of Thai” such as Thai silk, food, and Thai manners. This will become the strong point of the company to respond the need of customers. Every part has to be a coherent system that can control the service quality. The company has to be ensured that all products and services are performed according to the contract of the customers.


The direct competitors of Thai airways are Singapore Airline and Cathay Pacific. Both of the competitors of Thai Airways are considered to be 5 stars company in this industry from Skytrax. This make sure that they are very strong in term of service section...

Find Another Essay On Thai airways

Boeing 777 Essay

1967 words - 8 pages the group to meet customer requests. That year at the Paris Air Show Boeing announced the formal plan for manufacturing the 777-300, and four airlines, All Nippon Airways, Cathay Pacific Airways, Korean Airlines, and Thai Airways International, ordered 31 of the long-range twinjets from Boeing, at a total cost of $3.1 billion. The first Boeing program was entirely for international orders. Boeing took an order for five the 777-300s each from

The Cause of Financial Distress in Airlines Industry

1496 words - 6 pages industry with specific reference to MAS, AirAsia, Air Canada, Australia Qantas Airline, Garuda Indonesia, Jet Airways, Korean Air, Singapore Airlines, Thai Airways, British Airways, Kingfisher Airlines, SpiceJet, American Airlines, Alaska Airlines, Continental Air Lines, Delta Air Lines, America West Airlines, Northwest Airlines, US Airways, Southwest Airlines, United Air Lines, Lao Central Airlines, Lion Mentari Airlines, Merpati Nusantara Airlines

Case Analysis of "Star Alliance (A): A Global Network"

2486 words - 10 pages how to keep their current customers. Furthermore the airlines are facing a new threat from low-cost carriers, which are emerging and succeeding, especially in Europe, in an incredible pace.Causes of ProblemStar Alliance launched in May 1997 with renowned airlines as Lufthansa, United Airlines, Air Canada, SAS and Thai Airways. This alliance came to life shortly after the last phase of the "Third Package" (p. 619) was put to an end by the European

Air Asia

1877 words - 8 pages ; Tiger Airways, Qantas (Low-cost Airlines, 2011), Indigo, SpiceJet, Air India, and Jet Airways (AirAsia Entry, 2013). In Thailand, the main and only LCC competitor of AirAsia is NokAir which owned by Thai Airways. The two airlines share almost equal percents of Thai domestic market share. Nevertheless, the competition will be more intense by the end of 2013 when Lion and VietJet launch their new joint ventures in Thailand. The domestic market

The European Union and Airlines

1346 words - 5 pages Atlantic Airways. (Global air deals grounded, 06/09/2000). The air transportation industry in the United States accounts for approximately $75 billion of the gross domestic product. The third alliance discussed is the one composed of United Airlines, Air Canada, SAS, Lufthansa and Thai Airlines. In this alliance none of the members have ownership or owns stakes on each other’s airlines. This alliance was evolving by itself and by common

Marketing plan for malaysian airlines

2964 words - 12 pages approved the airlines request for a fare increase for services within peninsular Malaysia which contributed to a 10.4% increase in revenue.CompetitorsThere is unprecedented competition and scope of growth in the airline industry. Malaysian airline has cut-throat competition with Singapore airline, Thai Airways and Cathy Pacific.*Singapore AirlineFleet of 98 aircraftServes 88 cities worldwidePlans of expansion in Trans-Atlantic cities and upgrading

Oman Air Market Plan

6913 words - 28 pages discontinue its daily non-stop Muscat-London flight. In the Far East sector only Thai Airways flew three a times week to Bangkok via Karachi. Convenient connec- tions to almost all destinations in the world were available through Dubai and other hubs in the region. The current distribution of flights from Muscat indicated that the market for direct flights to UK and Europe and the Far East was not huge at present. This raised the

The Airbus A380: A Revolutionary Plane

2963 words - 12 pages . British Airways A380’s feature an upper deck with 53 Club World seats in a new 2-3-2 layout, followed by 55 World Traveler Plus seats also configured 2-3-2, and then 104 World traveler seats in a 2-4-2 layout. Then, the main deck is configured in an all economy class layout. In addition, British Airways has recently introduced a new Hong Kong service from London Heathrow airport, which started on October 22nd 2013. Thai Airways received first

To Err Is Human

2470 words - 10 pages the tasks that are less of a "sure thing." The problem is that automation doesn't learn from its past mistakes. Had the FMS from American Airlines Flight 965 learned from the mistake of the FMS on Thai Airways International A310 flight that flew its crew and passengers into a mountain way back in 1992, it would have known that flying into mountains is bad (Wilson). Unfortunately, an FMS will fly airplanes into mountains again and again if that

Singapore Airlines

7843 words - 31 pages has always "enjoyed" heightened competition since its inception due to the Singapore Government's "hands off" approach . This has translated into SIA sinking or swimming based on its own resources and ingenuity all this while. SIA's competitors have traditionally been international carriers based in the South East Asian region such as Malaysian Airline System (MAS) and Thai Airways (TA). In the last two decades, this competition had escalated to

Star Alliance: strategic issues

2434 words - 10 pages competitive advantages for the member airlines by, combining marketing, procurement, systems, and even flight crews. By 1990 500 alliances were created. In May of 1997 Star Alliance was launched with Lufthansa, United, Air Canada, SAS, and Thai Airways. Today, Star alliance is the global leader, controlling 29% of the world's market share as measured by revenue passenger miles. A key strategy of Star Alliance is expansion. The recent addition of Air

Similar Essays

Thailand Uht Flavored Milk Essay

3256 words - 13 pages The amount of milk consumed in Thailand, has trebled since 1987. (Anonymous, 1993, p73) The Thai government has increasingly encouraged young Thai's to drink milk and other dairy products thus Thai's have increased their consumption of coloured and sweetened milk. Additionally they have started educational programs that emphasize the goodness of milk. (Tasker, 1997, p46) Our group decided to select a joint venture, providing flavored milk, as

British Airways Plc Essay

4933 words - 20 pages addition, Silk Air has a joint service with Pelangi Air, from Seletar Airport.The Star Alliance, announced on May 14, 1997, is the network of Air Canada, Lufthansa German Airlines, Scandinavian Airlines System (SAS), Thai Airways International Ltd., and United Airlines Inc. Air Canada Connectors use the Air Canada (AC) code, while United Express contractors use the United (UN) code. Air Dolomiti links Germany and Italy with flights bearing the

New Zealand Aviation Essay

2449 words - 10 pages Airlines, Air Vanuatu, Royal Tongan Airlines, Malaysian Airline System, Thai Airways, Polynesian Airlines, Air Nauru and Solomon Airlines. Pan American Airways sold its South Pacific routes to United Airlines in the 1980s and United is now the sole US carrier servicing. American Airlines has twice since the 1970s tried services between the UA and NZ Continental Airlines, withdrew in 1993 after 14 years. Aircraft broke down New Zealand's isolation

Event Final Essay

3970 words - 16 pages belonging. Moreover, from the picture above, it can create some risk for the company reputation toward the customer. Some customers of Thai Airways might not support the mob or in another size. Therefore, this can risk Thai Airways to lose some customers. Even Thai Airways might do this to show their standpoint, but I think these might cause Thai Airways the negative impact. My suggestion is Thai Airways should support the mob by other ways like let