Thailand is a country located in Southeast Asia with a population of approximately 65 million. It was once a European colony, but later freed itself to later become the Kingdom of Thailand. Majority of its people are Thai, while the rest from other countries of Asia and the world. Having a long coastal strip and warm tropical climate, it has managed to be a good tourist destination for people around the world (Leppert, 2001). The Thai people are often productive and hardworking as they believe that a person is supposed to enjoy his or her life. They too possess a cultural heritage which they are proud of.
Thais have a pro-business attitude and usually are slow in making decisions. They prefer passing the decision through various levels before making a final decision. Usually the top management in most businesses is often a family. They believe that when conducting a business, how influential or powerful a person is important to them. During the first business meeting, good humor, some smiles, and polite conversation whisks the day off. Thais prefer the second meeting to include a meal invitation and proper etiquettes ought to be observed. Usually, meetings begin with various small talks, as it is regarded as impolite moving to discuss business before knowing each other. When conducting negotiations with them, they may sometimes be lengthy based on their decision making process. They usually take time to go over the content before coming up with a decision (Leppert, 2001). Sometimes the slow information flow may cause delay in discussions. Furthermore, Thais prefer working late rather than early morning. They also like to keep business separate from work and always their families come first before business. When asked vital questions, being frank is a quality being looked after.
When a U.S.A company wishes to conduct business in Thailand, there are a number of aspects which they ought to know prior to going there. In regard to business norms, when a foreigner meets for a business meeting, it is important to note that Thai businessmen will shake hands. Thai men only give a “wai” to Thai people whom they are equal to or of greater status. If a foreigner is advanced with a “wai” and does not know, it won’t be an insult, but instead can smile and shake hands. Furthermore, when it comes to introducing business partners, the Thai people start with one with lowest status and ascend to the highest (UN, 2009).
Furthermore, when addressing a person, Thai’s prefer calling one name by their first name. In terms of titles, Thais prefer calling a foreigner by their given names; hence one should not mistake that for being friendly. Thai’s usually call people’s names preceded by the word Khun. This is mostly used when addressing both men and women, whether married or not. When a Thai does not know a person’s name, he or she will call him khun. In conducting a formal business meeting with a Thai business person, dressing is vital (Oxford, 2012). Dressing speaks...