The Acquisition Of Wahts App By Facebook

819 words - 4 pages

In this article it talks about the acquisition of WhatsApp by Facebook. The WhatsApp program which is considered to be an alternative for text messaging was acquired by Facebook in a cash and stock deal worth 19 billion dollars. Facebook became partners with a great brand being that the popularity of its users has gained to 450 million which surpasses the amount of consumers using Twitter by 210 million. The deal established requires that Facebook issue out 3 billion dollars worth of stocks to the 55 employees of WhatsApp during a four year timeframe.
The deal that was struck doesn’t only benefit WhatsApp but also the investors which turns out to be Sequoia Capital that believed in the text ...view middle of the document...

The amount of people logging in to use the service within the timeframe of first four years of operation has outdone its new partner in terms of usage. Facebook was only able to amass 150 million users at the end of its first four years of operation. One of the key notes to the WhatsApp operation is that it strongly believes in keeping people anonymous to third parties such as the government intervening. The human resource structure of the brand is minimal with only 55 workers where 32 of them represent engineers and includes the CEOs of the company Jan Koum and Brian Acton.
Though the agreement made between these two companies occurred within two weeks it had a two years formation behind it. Being that Zuckerberg expressed interest for the company since 2012 through email contact with Koum. The approach to become partners was done initiated through Zuckerberg on February 9th and Koum returned with a response on February 14th by going to Zuckerberg’s home. Before Koum struck this deal with Facebook to become a member of the board of directors there he was a Yahoo engineer. These two companies were a perfect fit being that they share the same core consumer group which happens to be young adults with WhatsApp connecting more the market than Facebook in popularity. If estimated the 19 billion dollars that Facebook offered WhatsApp for the partnership it can considered they paid forty dollars per potential consumer WhatsApp...

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