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The Adoption Of Corporate Social Responsibility Practices In The Airline Industry

1746 words - 7 pages

“Corporate Social Responsibility (CSR) has been defined by the European Commission as the integration by companies of social and environmental concerns in their business operations and in the interaction with their stakeholders on a voluntary basis. CSR is about managing companies in a socially responsible manner. Business and society are interdependent. The well-being of one depends on the on the other. Companies engaged in CSR are reporting benefits to their reputation and their bottom line. CSR is a voluntary action that business can take, over and above compliance with minimum legal requirements, to address both its own competitive interests and the interests of wider society”.

Ionel-Alin, in his article 'Environmental Reporting at international level study of the literature' explains that many accountancy researchers have begun to get involved with environmental related issues at a time when these issues are of high priority. Environmental protection has, therefore, become an opportunity for researchers to prove that they are ahead in contemporary problems and that they can master these new opportunities and modern problems (Medley, 1997). Ionel-alin tells us that there is a lot of environmental reporting frameworks at international level; but the appropriateness, thereofe, does not have a voluntary character. Companies are inclined to use them especially for enhancing their image to the users and investors in particular.

Danuta de Grosbois and Allan Cowper-Smith in their article 'the adoption of corporate social responsibility practices in the airline industry' talk about the increased need for environmental responsibility and they point out that people are beginning to adjust their business practices in order to improve the sustainability of their daily operations. In particular they highlight the tourism industry, which is releavtn to this study. Similar to Cowper-Smith and Grosbois, Jennifer K. Lynes and Dianne Dredge in their article 'Going Green' they detail the growth of air travel. They state that it is one of 'the fastest growing, most dynamic and volatile sectors in tourism.' Alongside this, it has a reputation for being one of the biggest contributors to environmental pollution with levels of fuel consumpion, air pollution and noise increasing.

People are, however, continuously using air travel to get to and from their destinations. And Clancy (2001) (GOING GREENp117) points out that the expense of air travel constitutes upto half of a tourist's expenses while travelling. Lynes and Dedge point out that the trends in air travel and tourism are putting huge demands on the environment with respect to travel. In their article, we are told that over the past three decades passenger demand for air transportation has grown an average of 9% per annum since 1960; despite peaks and troughs caused by economic conditions and political and social policy. They continue...

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