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The Advancement Of The Australian Fashion Industry

2673 words - 11 pages

Executive Summary
The Australian Fashion industry has advanced drastically over the past 50 years, through style changes and technological advancements. The underlying system has stayed the same within the fashion industry, aside from all the changes. This fashion system, built up of the components of the internal system within the fashion industry and the factors affecting them, is the base guidelines to what the fashion industry is about.
The Australian fashion industry developed it individual identity in the past 20 years, before which it adapted the looks that evolved mainly from Europe.
The Australian fashion industry is mass-market based, with some mid-market and diffusion line brands, as well as very few ready-to-wear brands and haute couture houses.
The industry is structured around physical and online store selling, and promotion is done mainly through television, magazines and word of mouth.
As online shopping continues to become more and more popular and regularly utilised, fashion boutique stores will continue to reduce in numbers.
The seasons, and time of year, affects the Australian fashion industry because we are not in sync with the major fashion capitals of the world, New York, Paris, Milan and London.
Factors that affect the fashion system include culture, location, environmental awareness and the government. The internal components of the system that are being affected include the designers, manufacturing process, sourcing and retailing.
The Australian fashion industry is smaller than the major fashion industries around the world, however has the same goals and underlying systems. The main difference between them however, is the government funding that the Australian Fashion industry does not receive, unlike countries like Paris where the government strongly supports their fashion industry.
The Australian fashion industry has a relatively high credibility and value within society, and the customers, changes in trends and styles keeps the industry moving and developing.

The Australian Fashion industry has rapidly advanced in the past 50 years, not only through drastic style variations but also through several major technological advancements.

Although the industry itself has changed, the underlying system beneath the industry has stayed the same, with only a few minor alterations and additions. “In the fashion system, things do change – styles come and go – but the process by which things change is always the same.” (Nicholas Ghesquiere). The fashion system is built up of all the components of the internal system, and how external factors affect them. These internal components include everything from designers and manufacturing to sourcing and retailing. It is external factors such as culture and location that can have major effects on the components of the fashion industry. Without such a vast array of internal system components, and a number of influencing external factors, there would not be a...

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