The Effect Of Advertising On Women's Body Image

1346 words - 5 pages

Advertising is always about appearance. It is also about information and what really satisfies people. Undoubtedly that advertisement of woman has been increased dramatically and obviously in such a way that turn out to be an important part of people’s lives. Recently, with advertising developments, there are more and more prospective is shown to the public. It cannot be denied that advertisement consist of negative scenes that shape females identity. Nevertheless, majority of individuals in modern societies deem that, such advertisements can caused so many harmful effects to women gender identity, such as low self-esteem. Also, it can cause depression to the women advertising due to the lack of confidence. Whereas, minority of people believes that, it is all about the women own decision whether to be exposed in such kinds of images or not. As well, it may benefit both parties, women who advertise and the advertising companies organizing them. It can be assumed that, this issue so-called advertising shapes female gender identity, has both benefits and damages, and damages can occurred more than advantages. This essay will attempt briefly to argue the damages and benefits of how advertising shapes women gender identity.

First of all, Gender identity, sometimes referred to as an individual’s psychological sex .It has been defined as the "fundamental, existential sense of one’s maleness or femaleness" (Spence 1984, p. 83).There are many types of advertisements that might form women gender personality for instance: smoking, drinking, weight and thinness and other supporting sorts that keep women in line trying to be good-looking and fashionable. Many advertisements portray women as just body parts or in a submissive stature to extra use subliminal meaning as reinforcement for male domination. Additionally, the media can have a low self body image on women. There are a lot of skinny women in advertisements which can prove that the media is spotting the lights a lot on how the body of women should be. For such a reason, a lot of women start to think that they can never become like the models shown in advertisements that somehow makes women felling distressed.

This might lead to many eating disorders such as Bulimia, anorexia nervosa and overeating. These kinds of eating chaos are very tough, and are often caused by body image problems. Young people are in war that never ends with body image problems. They often have a reaction that they want to be skinny once seeing posters of models and toned to be accepted in the public. The media made so much stress on encouraging being thin that causes societies to believe that being thin is highly accepted and thin people are much healthier than others. Many women feel a bit disappointed with body image when looking at magazines, movies, or view commercials. For instance, magazines that have skinny girls posted on the cover, makes women especially fats losing their self-confidence.” Indeed, it has been...

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