This website uses cookies to ensure you have the best experience. Learn more

The Age Of The Global Interactive Agency

984 words - 4 pages

It was only a matter of time before the fledgling web design firms and online advertising agencies that were spawned in the late 1990s grew and coalesced into mature national companies. Now, these companies have grown too large for a single country and the age of the global interactive agency is upon us.
Led by companies such as 7 Strategy, a combination of design, e-commerce, database management and a host of other marketing and technical skills are combined under one roof to provide companies from around the world with multi-national exposure on the Internet.
In a unique twist, 7 Strategy has several main offices. One is dedicated to Europe, one to the Far East and one each for the Eastern and Western halves of the United States. While each office is responsible for a certain section of the world, all of their clients have access to the full breadth and range of 7 Strategy’s marketing experience and technical expertise.
When asked about their success, Director of Client Services, Chase Welles, states, matter-of-factly, “It’s our ability to integrate a uniform, company-wide, back-end database and e-commerce platform with various front end designs customized to regional marketplaces that differentiates us from less well-diversified interactive organizations.” He then pauses to take a breath.
This statement is rather sweeping and encompasses quite a broad swathe of technological know how and marketing expertise. Indeed, these abilities that do not seem to be in short supply at 7 Strategy.
Founded in 2001, this company has never been a boutique design firm. Instead, they have focused on offering their business clients a full range of interactive marketing products that can achieve real and measurable business growth. Chief among their products is a suite of services that will maximize their clients e-commerce objectives.
7 Strategy is knowledgeable about every aspect of interactive services. They can help with website design, the integration of database, e-commerce and inventory management systems and the establishment of merchant accounts and payment gateways. In addition, their systems can capture shopping behavior and acquire and archive all pertinent sales data.
The company’s team has even taken the process a step further and implemented various Enterprise Resource Planning (ERP) initiatives for clients across national boundaries.
The process of developing a large, well integrated and extremely robust interactive experience may seem daunting to a client. 7 Strategy has addressed this issue with their proprietary, five-step project management process.
“When it comes to their website, our clients do not want to be presented with a fait accompli,” says Client Services Coordinator, Allison Hartman, “Instead, they want to understand the process and have significant input.”
“We are only too happy to oblige,” she continues, and then, only half in jest, “Our greatest challenge is our inability to read people’s minds. We love it when...

Find Another Essay On The Age of the Global Interactive Agency

Google Glass: The Beginning of the Future for Interactive Technology

1369 words - 6 pages market knowledge has been built up’. (Forsyth, 2009) The target market for Glass in the future could be any consumer in the mainstream who loves technology and the latest innovations. One niche for Glass can be 16-24 year olds which is the average age that gets targeted for electronics. But then again, at $1500 and a limited supply, this may be too much for them to spend. The early release of Glass breaks down their target market to those, as

History of the Central Intelligence Agency

2524 words - 10 pages closely, and The COI was renamed the Office of Strategic Services (OSS). After world War Two in 1947 United States law makers saw the Soviet Union as a threat to national security. Congress passed the national security act and theory created internationally an informational unit of the government to gather and sort out information they called it the Central Intelligence Agency (CIA).The CIA gathers information only on foreign countries or people

The Agency of Gender in Jerusalem Delivered

2982 words - 12 pages The Agency of Gender in Jerusalem Delivered Throughout the text of Jerusalem Delivered, Torquato Tasso makes a noticeable departure from the pre-existing structure of the epic, namely, he allows the masculine and feminine traits of his characters to overlap between the genders. In this poem the reader is confronted with women who act nobly, fight in battle, and strategize like men in the service of their countries and gods, as well as men

The National Security Agency

1687 words - 7 pages America’s international supremacy originates from the hard work of her agencies at home which provide a strong foundation for security and international diplomacy. One of these security agencies is the National Security Agency, or NSA. “By 2008, the NSA had become the largest, most costly, and most technologically sophisticated spy organization the world has ever known” (Bamford 1). The National Security Agency is a beneficial government program

The National Security Agency

1486 words - 6 pages The National Security Agency was originated, as a unit to decipher code communications during World War I. It is an old and one of the largest US intelligence organization. It operates under the Department of Defense and reports to the Director of National Intelligence. Its responsibility is to guard the US Government Communication and Information system. It accomplishes its mission by bugging electronic systems, using subversive software for

The Age of Enlightenment

1067 words - 4 pages Throughout the course of history there has been many influential people, events and eras that greatly contributed to the society we know of today. Many of which contributed to the Cultural, Industrial or Territorial disputes that set our boundaries. Unlike in the preceding years of war throughout the world that set these boundaries, the Age of Enlightenment brought a whole new perspective to the way the world thought, and how they viewed

The age of turbulence

2032 words - 9 pages The Age of Turbulence The Age of Turbulence, Alan Greenspan’s classical piece of work, is written both on the basis of his personal life account, as well as a compilation of articles that put across his judgment and forecast of the global economic picture (Greenspan 14). This makes it essentially hard to place it as a textbook and at the same time a memoir of his political and economic life story. In his article, the author makes good use of

The Age Of Oil

1884 words - 8 pages in electric production the economy cannot grow and with current sources of energy soon to decline s new source of power, and heavy investment in solar, wind, and nuclear power should be a top priority for the near future, as well as creating a new source of power for electric generation. The end of the oil age as this period of time will be called is not the end of the global economy, nor the social and economic breakdown that many doomsday

The Age of Dryden

3023 words - 12 pages In the history of English literature the period dating from 1660 to 1700 is called the Age of Dryden. Also called the Restoration Period, this was an era of change in political and social as well as in literary fields. In politics the period saw the reign of three rulers, two dynasties and a revolution. The social life of this period was influenced much by the French manners. The life of the people of England was greatly affected by the Great

The Age Of Reason

2437 words - 10 pages . It was the first time when literacy and a library were all that stood between a person and education. The first half of the century has often been aptly described as the Age of Reason, the Augustan Age and the Neo-classical Age. The very description of this period as Augustan throws light on the prosperity and growth of this period, drawing a direct parallel to the affluent era of Latin literature during the reign of Augustus and in the process

The Age of Chivalry

930 words - 4 pages What was the middle ages in Europe like? Well, a man named Charles T. Wood wrote about it in a book called The Quest for Eternity: Manners and Morals in the Age of Chivalry. In this book, it is divided into four sections: The formation of Medieval Europe, The Age of Expansion, The Apogee and Hard Times and the Chivalric Afterglow. This book contains the living conditions of peasants, the church and the aristocrats. It also includes agricultural

Similar Essays

The Future Of Interactive Gaming Essay

1243 words - 5 pages retail stores so that they can get the Wii that they reserved, I was one of them. Customers were so excited about this new way of playing videogames, I say this because sales increased 83% only ion the first three months. Now the Wii sold more than 100 million copies worldwide. This number surpass the Xbox and the PlayStation sales. When Sonny and Microsoft came into the interactive gaming, Wii sales started to go down. When the Kinect (Microsoft

The Impact Of Traditional Vs. Interactive Instruction

3158 words - 13 pages Table of Contents Introduction 3 Is interactive learning suitable for all subjects? 4 Are the students open to the change in their normal school routine? 5 Is there an age bracket best suited to interactive learning? 5 What are the advantages and disadvantages of an interactive classroom? 6 How do the roles of teacher and learner changes when involve in interactive learning? 8 How actually does an interactive classroom differ from a

The Advantages Of Using The Interactive Whiteboard In The Classroom

1644 words - 7 pages age group also benefit from scaffolding which is provided by the interactive whiteboard (Preston and Mowbray 2008). The interactive whiteboard, as found by Preston and Mowbray (2008), is an effective tool for assessment of students prior knowledge by having them demonstrate understanding of concepts during pre-lesson activities. This demonstration also relates to post-lesson activities that ask the child to further demonstrate concepts

Global Trade And Addiction During The Age Of Exploration

681 words - 3 pages Maritime advances of the 1500s made Western Europe’s ambitions for global trade feasible and thus gave birth to Europe’s Age of Exploration. Through the combined use of caravels, compasses, and astrolabes, Europeans stumbled upon commodities in foreign lands known as “drug foods”. Consequently, this introduction would have a lasting impact on the Europeans, they became drug addicts. Furthermore, this addiction, the demand for these drugs, became