The Art Of Persuasion Essay

1633 words - 7 pages

The Art of Persuasion Used since the times of the ancient Greeks, the art of persuasion has
become an integral part of our everyday language. From its inception,
it was used to elect a government to rule a state, used to boost a
person's spirit, and used to win a crowd's favour. There are many
different types of persuasive techniques, such as the general ethos, pathos
and logos, repetition, list of three and rhetoric, which was used in
ancient Greek. By viewing how these techniques have been applied in
J.F. Kennedy's Berlin speech, George Bush's speech on the 911
incident, and Martin Luther King Jr.'s famous "I have a dream" speech,
it will become apparent how these techniques are used to "position" an
audience and persuade them to agree with the speaker.

By utilising statistics, facts, examples, findings and analogies in an
attempt to appeal to the audience's intellect, logos is a persuasive
technique that involves reasoning. Using logos encourages the audience
to accept a fact as it is proven, thus enabling the speaker to secure
and persuade the audience in that particular point. Evidence that is
statistically and/or scientifically proven cannot be disputed, and can
be seen in Bush's "911 speech". The President states that:

"Our military is powerful, and it's prepared. Our emergency teams are
working in New York City and Washington D.C., to help with local
rescue efforts"

By stating an obvious fact, "emergency teams are working in New York
City and Washington DC", Bush creates a situation where the American
people can make an emotional link from a "cold" fact to a sense of
security. However, using too much of logos can be a drag as too much
facts and statistics makes a speech mundane.

This is why ethos is equally used in a persuasive speech. Ethos uses
credibility to persuade the audience. The speaker credits the audience
by complimenting them in various ways. In J.F.K's Berlin speech, his
starting sentence clearly shows Ethos,

"I am proud to come to this city as the guest of your distinguished
Mayor, who has symbolized thoroughout the world the fighting spirit of
West Berlin. And I am proud to visit the Federal Republic with your
distinguished Chancellor…"

In the starting speech, J.F.K uses personal pronouns to include the
audiences in his speech. Kennedy also repeats the word
"distinguished", which is an evident compliment to the country. J.F.K
also addresses positions of authority like Berlin's Mayor and
Chancellor to make it seem respectable. Ethos is very useful...

Find Another Essay On The Art of Persuasion

The Use of Persuasion in Jewelry Departments

1775 words - 7 pages . Furthermore, they were very well kempt. Their hair was combed and they instantly smelled of cologne. One had a nicely trimmed goatee while the other lacked facial hair. I was impressed. The That’s-Not-All technique is a method of persuasion which initially disguises itself as the Door-in-the-Face technique. In both approaches, a retailer begins by recommending a costly product. The difference lies, however, in the motivation. Individuals who rely on the

The Definition of a Gentleman in Jane Austen’s Persuasion

2280 words - 9 pages The novel Persuasion by Jane Austen uses two different perspectives of what it means to be a gentleman; namely, Anne Elliot’s merit-based perspective and Sir Walter Elliot and Lady Russell’s aristocratic perspective. At the time, landed gentry and aristocrats believed that a man could only be considered a gentleman if he owned land; came from a wealthy, noble family; and did not need to work for an income. However, due to the rise of the

The Power of Sickness in Jane Austen's Persuasion

2659 words - 11 pages The Power of Sickness in Persuasion     Throughout the course of her work, Persuasion, Jane Austen offers much insight into the social aspect of English life at the beginning of the 19th Century.  Austen’s characters, through their lives, demonstrate how the landed aristocracy has seen their dominant grasp on the social scene loosened.  In addition, through various degrees of personal illnesses, Austen’s characters portray the human body

The Art of Art Theft

664 words - 3 pages Infamy is defined as the state of being well known or famous for a serious criminal act. It is commonly used to describe deeds that, while considered wrong, are often glorified by media, folklore, and the news. The words used to describe a work of art and the way the art is stolen is almost identical. Which brings up the question: can an art heist be considered a work of art in itself? In Edward Dolnick’s book, The Rescue Artist, barely anyone

The Value of Art

2453 words - 10 pages The Value of Art Art can be misunderstood, misinterpreted, and misplaced in modern society. This is especially true in the life of Christians. Many Christians completely disregard art because they think it is a form of self-worship, a waste of time, or simply have no idea how to approach art. Some Christians will even avoid art museums, performances, and discussions because they do not want anything to do with art. Is something wrong with this

The art of negotiating

640 words - 3 pages asking questions. Skillful questioning and affirmative answers can also help the negotiator recognize the needs of someone. The author says you should be a good listener. This includes using the right body language to communicate that you are listening. The author then gives examples of ways to practice the suggestions given in this chapter.Chapter 9: Negotiating Techniques This chapter deals with the actual art of negotiating and how to use it

The Art of Rhetoric

664 words - 3 pages accounted for in the rhetorical tradition as it concerns truth, but at the heart of these debates I maintain is philosophic and sophistic incongruity as it relates to happiness. Tisias’ rhetorical theory that emphasized persuasion in a world with no clear truth—and no clear way to express the truth—parallels the wide definitional variance found in the art of happiness. Neither desiring art is innocuous in their assertive construction plans to save the

The Importance of Art

667 words - 3 pages Art is a form of human expression. Art can be seen as the artist sleight of hand on his mood. Art is in various media from posters to public wall of which we call “graffiti”. Art is elusive as the use of colors shapes and the surface used adds a new dimension. Art portrays various ideas, feelings such as triumph, love, happiness, sorrow and boredom in loss to mention a few. Art is beauty and creativity. During man’s evolution art has

The Masterminds of Art

1209 words - 5 pages Bartholdi di Giovanni. While staying there, I was given access to a collection of Ancient Roman art by the ruler of Florence.” While in Florence, Michelangelo becomes acquainted with the classical art, which had enormous influence in his work. This is where Leonardo da Vinci and Michelangelo Buonarroti both studied art and what influenced their designs. For my next question, how are you, Michelangelo and you, Leonardo da Vinci alike and how are

The Art of Anime

1416 words - 6 pages The Art of Anime When walking through an art museum, there are rarely paintings of caricatures on display. Though some artists have developed avant guarde or impressionist styles, these are not considered cartoons for the simple fact that they never were displayed on the silver screen. Yet paintings of Disney characters sell for thousands at auction if they are authentic. Disney separates itself from other animation studios with their signature

The Masterminds of Art

1077 words - 4 pages The Masterminds of ArtThe artists I have chosen for my research paper are Leonardo da Vinci and Michelangelo Buonarroti. The period the two artists lived in was the Renaissance period. The term Renaissance means "rebirth". Many things were reborn during this time period, but we are going to discuss art. For my first question, where did you both study art and how has it influenced your work? Leonardo responded, "When I was 15, my father

Similar Essays

The Power Of Persuasion Essay

2694 words - 11 pages Someone persuades you over 400 times a day, 2,800 times a week, and 145,600 times a year. You may give in to some attempts and hold back on others. There is, however, an incredible power behind the things that you do give in to. Through history and books like Shakespeare’s Macbeth and Animal Farm by George Orwell we can learn from successful endeavors of persuasion and discover the principles that define the powers that persuasion holds. First

Consider The Implications Of The Title, Persuasion

922 words - 4 pages Consider the implications of the title, Persuasion “Something intended to induce belief or action” is how the Oxford Dictionary defines the term persuasion. To consider the implications of the title successfully, it is essential that we first understand the term persuasion within the context of the novel. The Oxford Dictionary also defines the term ‘persuade’ as “to successfully urge a person to do; to talk into or out of an action”, “to

The Persuasion Of The Counter Reformation

1421 words - 6 pages A picture is worth a thousand words. In the 17th century, the Baroque period became one of the most prominent art styles in the Western world (Sayre 309). The Baroque is stylistically complex, and even contradictory, as an example would be using both light and darkness to add more drama to the artwork. The term itself is complex and contradictory as well, as Baroque derived from the Portuguese “Barocco”, which means misshapen pearl (Baroque

“The Cargo Cult Science Of Subliminal Persuasion”

875 words - 4 pages introduction of “The Cargo-Cult Science of Subliminal Persuasion” written by Anthony R. Pratkanis, summarizes the infamous subliminal persuasion experiment conducted by James Vicary in 1957. Vicary, a market researcher, administered an investigation involving popcorn, Coca Cola products and the big silver screen. During showings of the 1955 film Picnic, Vicary rigged the film projector to flash the phrases “Eat Popcorn” and “Drink Coke” repeatedly