This website uses cookies to ensure you have the best experience. Learn more

"The Axe Effect" Essay

889 words - 4 pages

Elaina RawlinsEnglish 17017Lauren Baker19 October 2014RAP Final DraftBuddy'sOn campus here at UCO there are quite a few places to eat. Each one of these places has something different to offer - they each send different messages also. Some send implied messages like "come here to be to get to know your fellow school mates". Others just send messages saying "come eat here because we have good food". At Buddy's, the message being conveyed is "Come here, be social, and eat good food in a comfortable environment".As soon as a person walks in its not hard to notice the simple yet comfortable atmosphere. The colors of the cafeteria consist mostly of cool colors like greens, browns, and blues. There have been numerous studies on the way these colors effect our emotions and perceptions off different places. The lights in the cafeteria are of different earthy colors like green and orange. These are placed over some of the seats to give people some extra lighting while eating. "Green represents tranquility…is often used in decorating for its calming effect…is thought to relieve stress and help heal" says psychology expert Kendra Cherry in her article Color Psychology How Colors Impact Moods, Feelings, and Behaviors. Green also implies freshness, which is why a countless number of other restaurants use it to decorate. According to the article Symbolism of Colours, Associations of The Five Elements, Chinese Beliefs, and Feng Shui, feelings associated with blue are "relaxation, exploration, trust, calmness, immortality " along with qualities of conservation and healing. These colors are often used when implementing the harmonious effects of Feng Shui. One could say that whoever thought up the layout for Buddy's thought about the effects of these colors in order to help students be able to have their meals in a relaxed environment.Aristotle once said "The aim of art is to represent not the outward appearance of things, but their inward significance." In Buddy's, they use artwork in just that way. Now granted they aren't as fancy and sophisticated as other restaurants, but they do use pictures and symbols in a small way to attract people. They have a few simple pieces of artwork plastered on the walls. Throughout the kitchen, there are pictures of food. For example, near the main entrée bar at the back, there is picture of the fresh, ripe-looking tomatoes. This, along with other features like the Fresh Market sign at the front of the salad bar, to keep people wanting to come back. We all know that most people want their food to be fresh when they go out...

Find Another Essay On "The Axe Effect"

Girls, Sex, and the Art of Using Axe

1837 words - 7 pages , handle their problems, and receive sex in the end. Works Cited Aleman, Paloma. "The Axe Effect." Media Literacy Project. N.p., 2013. Web. 11 Mar. 2014. . Gray, Emma. "Axe Shower Gel Ads Tell Men to Appease Women, Get Laid (VIDEO)." The Huffington Post. TheHuffingtonPost.com, 21 Mar. 2012. Web. 10 Mar. 2014. . "Axe Commercial High Maintenance Girl (2012)." YouTube. Axe, 20 Mar. 2012. Web. 11 Mar. 2014. .

Superbowl Commercials Essay

1259 words - 5 pages Instead of the annoyance normally associated with commercials, viewers who happened to catch the Axe Peace, Make Love, Not War advertisement during the 2014 Super Bowl experienced unexpected positive and uplifting feelings. This short sixty second video has the effect of leaving them wondering if an advertisement for body spray could possibly bring about world peace through love. The images of powerful leaders, war-torn countries, and

What three items to bring with you on a deserted island, teacher found it quite humerous, its very long

2271 words - 9 pages Three Weeks On A Deserted IslandFor how many years has man asked the question, "what three items would you bring with you if you were stranded on a deserted island?" Well today that question will be answered. In the following essay it will be proven that an axe, a deep metal skillet, and very large spool of thick rope, would be the three items, which would help someone best survive for three weeks on a deserted island. This will be proven

The Synchronization of Hope

1082 words - 5 pages basic rhetorical appeals of, pathos, logos, ethos, are being used. Tag body spray and the Axe body spray brands, are two different companies that attempt to draw in the same kind of audience, young males, ranging from their teens to early twenties. However, even though they both attempt to attract similar audiences, the Axe brand does a better job of appealing to their audience due to the ethos of Adolf Hitler. Tag and Axe both apply the same

The Old Nurse's Story (E. Gaskell) and The Axe (P. Fitzgerald): Of the two stories you have read, which do you think is the most effective ghost story? Which story do you prefer and why?

2139 words - 9 pages its transmission. According to Jung, television and cinema has dampened our "primitive feelings and apprehensions".Despite some people's beliefs that civilisation has bred the ability to be scared out of us, a well-written ghost story will still have the desired effect. For this to happen there are important ingredients one must include. A strong sense of place or of the elements is essential and every detail must be carefully selective. Of

Analysis of Axe Body Spray Commercial "Hot Putt"

1695 words - 7 pages of landing. The screen then goes black with the words “The Axe Effect” shown. The commercial comes to a close with the man’s pants seen getting thrown out the window while the woman laughs proactively. In Axe’s “Hot Putt” there are many symbols that are present in the commercial. Some of these symbols are obvious and some are not so obvious. For example, there is the shot putt ball or just called the shot. At first glance to the viewer the shot

Misleading Perfume and Cologne Advertising

860 words - 3 pages attention from members of the opposite sex. However relying on only the fragrance to make them attractive to others may not achieve the desired effect. Even though smell can be a very powerful sense, it does not affect desirability as much as we would like to think. In fact advertisers usually spend millions of dollars in order for these commercials to create ideal images for the perfume or cologne’s effect. Most cologne or perfume

The Eye Of The World

805 words - 4 pages true course of the wheel or second if they are ta’veren. An example of the first could be, “should I hit my little bro?” Weather they decide to hit him or not will likely not have an effect on the set ways that “The Wheel” already weaves. Ta’veren are individuals that are really rare, the wheel weaves around them, so they can therefore actually change how the wheel weaves its web. The Eye Of The World starts with three teenage ta’veren that all

Advertising - Language Techniques

850 words - 4 pages all the ads is minimal. Although the ad for the Axe hair gel does have a few words telling you what the product is the background image is still what says the most. All of the images are very simple and in essence is what grabs you. They just stand out and they are different that’s what pulls you towards them and makes you think more deeply about the meaning of them. The use of dark colours in each of the advertisements adds to the effect on the

Symbolism in Sir Gawain and the Green Knight

1981 words - 8 pages literary device in Sir Gawain and the Green Knight to give the plot a deeper and more significant meaning. Symbolism is used to emphasise the difference of this heroism story against others and therefore symbolism is of great importance in this poem. The importance of the following symbols will be discussed in this paper; the pentangle, the colour green, the Green Knight, the exchange of winnings game, the axe and the scar. This paper argues the

AS Level Media - Practical Production

955 words - 4 pages to hearing the killer breathing deeper. Then it will lead to a shot where Nina runs away from the killer, trying to find a way out but the killer gets to her first and then it cuts into a close up of Nina screaming. While audience cannot see whether she gets killed or not, they do see flashes of the axe moving up and down with a swishing sound effect and then it finally cut into a black screen where it will say with blood dripping down, to form

Similar Essays

Advertisement: Axe Effect Essay

1071 words - 4 pages After reading a few articles in "Signs of Life," one can't help but realize that advertisements play a major role in shaping western cultures. In any commercial or magazine ad, it is clear as day that shower gel is being propped as more than a basic personal hygiene item by the production companies. This is apparent to anyone who observes the Axe Shower Gel advertisement in Maxim magazine. The advertisement consists of a relatively clean

Business: Axe Commercial Research Essay

1725 words - 7 pages . theguardian.com. Retrieved May 23, 2014, from http://www.theguardian.com/fashion/fashion-blog/2012/mar/05/brief-history-of-lynx 15 years of Axe Effect: the world’s most sexist advertising campaign. (2011, November 7). thisisnotadvertising.wordpress. Retrieved May 23, 2014, from http://thisisnotadvertising.wordpress.com/2011/11/07/15-years-of-axe-effect-the-worlds-most-sexist-advertising-campaign/ 2013 winner: Unilever (Axe), Global Marketing - case

It Isn't Sex That Sells, It's Misogyny

686 words - 3 pages A long line of women fills up a traditional looking catholic church. One by one they are pouring into the tiny, wooden Confessional. At the bottom right corner, a box sits saying “The Axe Effect” and the image of a can of Axe body spray. The women seem to be all different ages, business women to high school ,and come from all walks of life though their faces are not showing. With their hands crossed, and heads bent at a slight angle. Hands

Axe Peace Commercials Essay

1407 words - 6 pages people they truly care about, just like the men did to their loved ones in the commercial. Overall, the effect of logos in this commercial is pretty well laid out and spoken for in the subliminal messages. It's appealing to men who love their women and would do anything for them, but it is also appealing to people who have ties to the many different wars that have affected their families. Axe really made this commercial effective with the use