The General Idea Of Marketing Essay

865 words - 3 pages

The General Idea of Marketing

Marketing is the process in which a product is made ,promoted and
sold .Manufactures use the 4 p’s to target how they will make a
profit from there product

The 4 p’s are:

* Product

* promotion

* place

* price

The manufacturer has to make the decisions

For example:

* what the product is

* how will we advertise the product

* where are we going to sell the product

* how much will we sell it for

The 4 p’s are a vital part in which the product goes from the factory
to the stores. In my opinion promotion is the most important one of
the four because it is what attracts the buyer to the product and is
the factor that will draw a wider target audience to the product;
however no product will work without all four.

It is important that the advert has a strong image to imply or say
something about the product. The image has to be a strong
representation of the product to be affective and it has to make the
product look good. For example if you wanted to sell a pair of
football boots you would be looking for a professional footballer or
somebody linked to football to promote them. The advert wouldn’t be as
affective if Jonny Vegas was advertising them because there is no
clear connection between the product and gimmick.

Marketing can reposition a product by giving it a new look. An example
of this is the new healthy variety that Mc Donald’s now have. After a
documentary “super size me” was released in 2004 Mc Donald’s had
received many complaints causing a public outrage about the nation
fattening substances they had served in the past.Mc Donald’s now have
a range of healthy food such as :baguettes salads and fruit. This has
repositioned Mc Donald’s into the healthy eating market which will
attract a wider range of people to there restaurants.

Print adverts are useful because they are an easy and affective way to
advertise the product, using bold picture bold font and little copy.
Also it is a good way to target the appropriate...

Find Another Essay On The General Idea of Marketing

The New Idea of Modernism Essay

963 words - 4 pages In the time after World War One a new way of thinking became prominent. This new idea is what we call Modernism. After the war it was realized that many people had suffered absolute horrors, ones that they never could have imagined, or ever forget. The violence and pain witnessed by so many left them psychologically shell-shocked, and filled with disillusionment. These psychological effects would soon alter the world for years to come, and lead

The Idea of Community Healthcare Essay

1008 words - 5 pages With the advent of modern medicine, all aspects of medical care have changed. Health care providers have improved cleaning methods and limitation of transfer of bacteria. As a result of improvements in testing and reporting, Public health organizations and providers have improved their knowledge and attempt to educate the community to new information, with the hope of, improving effects of negative impact to the environment. Further breakdown

The Meditator and the Idea of Perfection

724 words - 3 pages to grasp with more evidence and certainty. Now, such a conclusion leads to further questions regarding the possibility of error. The idea of perfectness is that there is no error- and that everything is good. This begs the question that if God is perfect, then the meditator says there should be no deception because in theory God would not allow it. This is because deception implies presence of imperfection and that is something which is not

The Basic Idea of the Photoelectric Effect

683 words - 3 pages Modern Digital Sensors use two main types of systems; CCD (charge-coupled device) and CMOS APS (complementary metal oxide semiconductor active pixel sensor). Light is made of photons. A photon is an indivisible particle of light. The basic idea of the Photoelectric effect is the observation that electrons are emitted from energy levels when hit with enough energy from a photon. In this context, photons hit electrons found inside the sensor, and

The General Strike of 1926

2814 words - 11 pages already were, with the foreign industries expanding, the General Strike was becoming almost inevitable. Although the subsidy was a fairly good idea it was misplaced and was not enough on its own to help the coal industry. The Gold Standard however caused more difficulty and was of hardly any use, if the Government had not introduced it then it is liable the strike could have been averted. For this reason the Government

The General Theory of Employment

1127 words - 5 pages This article is a response to certain criticism of the General Theory, as well as a re-exposition of Keynes’ ideas regarding where he diverges from Classical theory. He explains how uncertainty results in interest and money functioning differently than the Classical model assumes, and these differences lead to very different conclusions about effective demand, aggregate output, and employment. Among the criticisms of the General Theory, Keynes

The Life of a General

775 words - 4 pages came time for graduation he was presented with the Pershing Sword, a sword that is only given to the best students in the class. (Vietnam War: General William Westmoreland) After his time in West Point he was put into the war as an artillery officer. But after a few years of being an Artillery officer he was promoted to Lt. Colonel. Which is a huge accomplishment considering that Lt. Colonel is a very high respected rank in the military. After the


2712 words - 11 pages he may be moved to the front of the class, or larger/clearer visual aids used.A student must always feel that his/her teacher may be approached at anytime to discuss a problem; this ensures the adoption of mutual respect.ConceptsDictionary Definition:con·cept (k n s pt )n.A general idea derived or inferred from specific instances or occurrences.Something formed in the mind; a thought or notion.Concepts are categories into which experiences

The Idea of Mapping Out American Historiography

925 words - 4 pages The general topic that is being covered this week is the idea of mapping out American Historiography. Historiography is the study of the general trends historians focus on, about a topic during a given time period. As we had been discussing in the past couple of weeks, historians and people in general have a bias or preference for a topic or a causality of an event. This is true for the book American History Now by Eric Foner and Lisa McGirr

Modernity: The Idea of Need Versus Want

1091 words - 5 pages Throughout time, the idea of modernity has evolved, constantly altering with developing technologies and generational changes. In Edward Bellamy’s, “Looking Backwards, 2000-1887,” we see the changes in occupations due to the availability, class, and connections that evolve over time (through 1887 and 2000). In Robert Crumb’s “A Short History of America,” he speaks about the advancement over time, industrialization, technology, colonization and

Walt Disney and the Idea of Disneyland

1048 words - 5 pages Disneyland is considered a magical place. Some might even consider it “better than real” (Louise 162). It is a place where families can have fun together and bond. It has been running successfully for over fifty years. But how did Disneyland come to be? It did not simply pop up one night out of nowhere. Disneyland came to be through three events; the childhood of Walt Disney, the idea for an amusement park, and the building of this “better than

Similar Essays

The Idea Of God Essay

2394 words - 10 pages God as the supreme ruler and creator of the universe is a core tenant of many religious traditions. Judaism, Islam, and Christianity all have a God who whilst remaining completely transcendent interacts with the world of humanity. In order to create a coherent idea of God, the traditions must resolve the dialect of transcendent and immanent and the dialectic of love and justice. Judaism’s idea of God focuses on the creation of a covenantal

The Idea Of Perfection Essay

1191 words - 5 pages Kristiane Plehwe 11F7'The Idea of Perfection' - Unseen Commentary Passage AnalysisThe passage extract from Kate Grenville's 'The Idea of perfection', explores the idea of contrast and the idea of perfection, by a woman travelling to a township and finding an old bridge which seems to be a main point of division between the community. It is stated the community has this division because half want it demolished, whilst the others believe it is

The Idea Of Space Essay

1615 words - 6 pages THE IDEA OF SPACE The concept of space is an important architectural feature that distinguishes it from other artistic activities. It is the three dimensional aspect of space that a person can find his or herself within. A painting is simply two dimensional, even if the artist could introduce other dimensions to it, the viewer can only see the painting on a flat canvas. Sculpture is three-dimensional however people can see that from the

The Idea Of Manifest Destiny Essay

618 words - 2 pages expansion in the Caribbean and the Pacific. In the following paragraphs I will explain in detail the manifest destiny and express my opinion about it.Manifest destiny was the idea of the supposed inevitability of the continued territorial expansion of U.S. boundaries westward to the Pacific, and even beyond. The idea of "Manifest Destiny" was often used by American expansionists to justify U.S. annexation of Texas, Oregon, New Mexico, and