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The Pros And Cons Of Electronic Media For Political Press

2523 words - 10 pages

The purpose of this research is to examine the pros and cons of electronic media used for political press agentry, which may help expose more politicians to the public about the political candidates, themselves and their campaign approaches. This will conceivably enlighten and further the knowledge base of the American citizens on the strategies that are used to create the governmental foundation of democracy. This research also will help further acknowledge the good and bad effects of press agentry within the political process, beginning with some of the earliest forms of politics.

Introduction
The advancement in technology has changed the way the human race has evolved, resulting a change in the way we conduct our cities, states, countries, and our political governments. Political press agentry has been a historical movement that is still today thoroughly continuing to grow. With the prominence of electronic media present, the influence of press agentry has received some great opportunities as well as some being not so successful. The provided research will first discuss the past historical ventures of early politics and how the first press agents used press agentry to formulate order and democracy. Then the provided research will examine political cases involving press agentry, while applying how electronic media affected each individual case differently.
Press Agentry
Press agentry means the publicity produced by a press agent’s work or skill, especially in making a person or thing seem more desirable, admirable, or successful (Random House, 1997). Political press agentry alone defines the strategic thoughts of the press agent, which is used to gain attraction for his or her candidate from the selected audience. Press agentry is often referred to as a one-way communication in an exaggerated form, where the receiver has no input. However, it is used in politics because of the proven and constant need for informative readjustment as it relates to daily life in society. Within politics, publicity is the main goal of the press agent. Their internal purpose is to increase the attention of the most prevalent audiences, resulting major feedback that will help guide that particular campaign in the right path. Press agents strategically write with their emotions and are somewhat obsessors in regards to understanding the way people think and feel. This is important in politics because without this concern for how people feel could be detrimental to a politician’s career.
Electronic Media
Electronic Media is information or data that is produced, circulated and retrieved using a type of electronic machinery, electromechanical energy or any other apparatus used in electronic communications. The newly introduced Web 2.0 is the supplementary value added to the World Wide Web, which created greater implementations of electronic media usage. Web 2.0 has allowed information online to not only be subjected to view and put in order, but also to...

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