This website uses cookies to ensure you have the best experience. Learn more

The Boston Matrix Market Analysis

860 words - 3 pages

The Boston Matrix Market Analysis

1) Following further Market Research it is established the PLP LTD is
seen as a company that is not very adventurous and it has nothing set
to itself apart from its competitors. In order to change its image
with its customer base suggest how the company could move from its
present market to a new "niche market"

I would suggest that this company should go into a market "niche" as
their current product lines are not doing to well. They should go into
a specific market that no one dominates and bring out a product that
does just that. This would increase their profits no end, as the
consumers will want this product. As they involved in the promotion of
leisure products they to come up with a unique idea that will take the
market by storm. But I would also suggest keeping some of their old
lines, the more successful lines. This would lower the risk factor as
the new product might not do as well as they expected and they would
be ruined. They have to move into the "niche market" as the passage
says that there will be no profits left.

2) Explain why it may be less of a risk for PLP to carry on with its
present customers as well as forming a new "niche market" for the new
product and using a different brand name.

I think that the PLP should keep their present customers because it
will be less of a risk if they solely concentrate on the "niche
market" as it could be a complete and it would ruin them. So if they
keep there current customers as well as introducing there "market
niche" it will be a lot less low risk. Also if they totally change the
name of there new "market niche" they will attract new customers as
well as keeping their current customers.

3) What position of the matrix do you think PLP Ltd is, based on the
information given in a case study?

I think that PLP Ltd is branded as a "dog" in the Boston Matrix. This
is because they are about ready for the chop, which is why they are
going into a "market...

Find Another Essay On The Boston Matrix Market Analysis

Film Analysis: The Matrix

1260 words - 6 pages Soon after, Neo the hacker, is questioning the truth of this entire world, which is seemed to be normal. And, he meets Trinity, an other hacker. The leader of the Nebuchadnezzar, Morpheus tells him the actual real world is controlled by a computer artificial intelligence system called “The Matrix”, humans are only like animals raised by them without any freedom and thoughts. And, Neo is the only savior who can rescue the humans. However, the

AN ANALYSIS OF THE EMERGING BOND MARKET

1841 words - 7 pages Before the 90's, only credit worthy issuers considered to be reliable were allowed to issue bonds in the international market. A national government that was unable to obtain investment status rating on its' national debt was restricted to borrowing required funds from banks or domestic credit markets. This restriction not only affected national governments, it also affected companies that resided in countries these governments ruled.According

Analysis of the World Wine Market

2733 words - 11 pages Analysis of the World Wine Market TABLE OF CONTENTS 1. Introduction……………………………………………………… 1 2. World wine producers……………………………………….…..… 1 3. World wine exports………………………………………….…..….2 4. France productions, exports and international image…….….…..3 5. Success of New World over the Old World : key factors……...…..4 6. Evaluation of different strategies………………………….…....5-8 6.1 Premium & Standard wine market 6.2 Creation of an accessible

The strategic analysis of EasyJet and Easy Group --the analysis of organisational assets and Growth-share Matrix analysis for the Easy Group

3754 words - 15 pages Milton Keynes, Buckinghamshire, which means the market share of easyCinema is very low.5 Strategy implication of EasyGroupFrom previous analysis, easyGroup members have scattered into the Boston Matrix. Issue here is that is there any strategic implication hidden behind the structure of the matrix, since there is no "cross-shareholdings" between easyJet and other easyGroup companies.5.1 Core competency of EasyGroupIt was the core competency

An Analysis of the Pharmaceutical Industry using Porter's Five Force model, PEST, BCG Matrix and predicting future prospects

3089 words - 12 pages 2002SourceIMSIndustry Environment AnalysisIn 1997, the $65 billion industry was composed of three strategic groups: patented prescription drugs, generic prescription drugs and over-the-counter drugs. Firms such as Merck, SmithKline, Eli Lilly and others produced various types of brand name drugs. Pharmaceutical companies spent huge amounts of money on development. The products produced by companies are very innovative. Many companies market up to

Analysis of Frozen Food Market in the US

2418 words - 10 pages . According to Barron the performance of a business enterprise is affected by its strategies and operations in market and non-market environments. (Baron, 2000) Financial ratios are an important element in determining the performance of an organization. Financial ratios should be analyzed by a professional accountant. In order to keep a record of the company’s financial health, ratio analysis is used as a tool. Ratio analysis determines

The PEST Analysis for PC market in U.K

1921 words - 8 pages The PEST Analysis for PC market in UK Changes in interest rates, exchange rates, technology and the law are all external factors, which can affect a firm. These factors can affect the firms’ costs or the market as a whole. Changes that take place in the external environment can be evaluated and analysed by using a PEST analysis. To analyse the firms’ external environment, the following headings are used; Political, Economical, Social

An Analysis of How the Housing Market Affects Impoverished Neighborhoods

1604 words - 7 pages lead to further degradation to the city of Oakland and migration out of Oakland. Among many others, these factors within the housing market are important in our analysis of why impoverished communities remain poor, because the residents have little to no upward economic mobility to sustain themselves. II. Data and Methods The U.S. Census Bureau and American Community Survey (ACS) act as the primary datasets for this report. The U.S. Census Bureau

Trade Promotions: Analysis of the Key Determinants of Market Share

3151 words - 13 pages Trade Promotions: Analysis of the Key Determinants of Market Share A proposal submitted in partial fulfillment of the requirements for the Degree of Master’s Researcher: Priyank Mandal Supervisor: Mr. Sanjeev Kulkarni Marketing Batch Date of Submission: 20/12/13 Problem Statement Trade Promotion can be defined as a campaign directed at channel partners like wholesalers & retailers and not at final customers. The incentives to

Analysis of the Market for Olestra Based Potato Chips

2810 words - 11 pages An Analysis of the Market for Olestra-Based Potato Chips Who wouldn?t want to munch on delectable potato chips all day without the worry of adding extra inches to the waistline? This is the assumption the manufacturers of Olestra-based potato chips are banking on. Olestra is a ?fake-fat?; it is a cooking oil, made by a combination of sucrose and vegetable oil, whose numerous fatty acid chains are indigestible by the human body. Therefore

The Formation of an Inefficient Market: Analysis of China's securities market

6045 words - 24 pages inefficient market is inefficient in its own way."3. China as a special version footnoting this theory.----China's securities market overview.Wang Sen, Li Jingping and Liu Xin from Shanxi University of Finance, China, once conducted a data-analysis, where Shanghai Stock Index used as price moving curve was compared with the payoff curve calculated through the weighted average of stocks' payoffs. An interesting finding was that, even though the Index moved

Similar Essays

Swot, Pest, Product Lifecycle, Boston Matrix And The Ansoff Matrix: Marketing Models Analysis

2857 words - 11 pages Boston matrix and the Product Life Cycle. The Ansoff Matrix is useful if Cadbury know what they want to out of it. For example, If Cadbury's had an existing product in an existing market and wants to increase sales they would use market penetration. Using the SWOT analysis was good for identifying the strengths, weaknesses, opportunities and threats. The SWOT analysis was very helpful in deciding whether it would be worthwhile for Cadbury's

Analysis Of Film The Matrix

2410 words - 10 pages Analysis of Film The Matrix The Matrix, released at Easter in 1999, is both a piece of cinematic entertainment and a film portraying religious and philosophical allegories. The Matrix can therefore be viewed from two different perspectives; purely as an action film or instead on a deeper level, exploring the more insidious values hidden in the plot. As a piece of cinematic entertainment, the Matrix was a very

Psychological Analysis Of The Matrix

2671 words - 11 pages The Matrix Reloaded is the second film in The Matrix trilogy. The 2003 film was written and directed by Larry and Andy Wachowski. The sequel went on to win 4 awards of 23 total nominations. The film follows the Academy Award winning The Matrix whereby hacker “Neo” contacts a man named Morpheus only to learn that he has been living in a computer simulation known as The Matrix ever since his birth. The Matrix was generated after humans lost a war

Analyse The Streingths And Weaknesses Of The Boston Matrix As An Aid T

909 words - 4 pages to make a decision about a product based solely on the theories of the Boston Matrix. In closing, the Boston Matrix is a very good way that a firm can access its current market position. Used correctly, with other methods of portfolio analysis, it can give the firm scope for creating a positive marketing strategy. Its main strength is also its weakness though. If used incorrectly the Boston Matrix could effectively destroy a company, that is why