Facebook was originally designed by Mark Zuckerburg as a way for teenagers and young adults to network with each other. Over the years new uses of Facebook have emerged. Facebook is no longer a site that young adults use to make new friends and gossip about their old ones. Facebook has acquired a new demographic of users and has become accepted with older adults because of the opportunities Facebook can create. The use of Facebook has become increasingly popular with non-profit groups, political organizations, lawyers, and businesses because of the opportunity to network with users, organize meetings, and research new hires.
Non-profit groups are beginning to use Facebook because they can reach more people networking online than on the streets talking to one or two people at a time. According to Stephen Dubner (2008), “students were using Facebook to increase the size of their social network, and therefore their access to more information and diverse perspectives” (Argument! para. 5). Perhaps non-profit groups are realizing Facebook will increase the amount of people they can reach.
Facebook is growing every day. Jessi Hempel (2009), stated that Facebook said it was “growing at the astounding rate of about five million new users a week” (p. 1). With such a high growth rate non-profit groups could potentially reach five million new people a day. This would not be feasible without the use of Facebook.
If non-profit groups continue to use Facebook as a means to diversify their social network they will continue to grow and prosper. For example, if an organization like The Red Cross starts a group on Facebook they could target one kind of demographic like young adults. The Red Cross could search Facebook for users that are 18-25 year olds and send them invites to join The Red Cross group. Then the Facebook users could send invites to their friends to join this group. Soon The Red Cross could potentially have over one million users in their group.
The Red Cross could then use Facebook to organize blood drives. For example, The Red Cross could decide to have a blood drive at a church in Lancaster, OH. The Red Cross can search the people in their group that live in Lancaster, and send them invites to come to the blood drive at the church. In a matter of five minutes The Red Cross could inform over one hundred thousand people about a blood drive.
Political parties are using Facebook to organize meetings as well. According to Jessi Hempel, (2009), “the Democratic Party in Maine is using it [Facebook] to organize regular meetings” (p. 2). The Democratic Party understands the concept that Facebook can help you reach more people than by phones or e-mails. Because members of Facebook check their profiles before they read their e-mails. With one click of the mouse political parties can send invites to all of their members informing them of their next meeting. This method is faster and more reliable than phones, e-mails, or face-to-face...