The British Petroleum Oil Spill And Lack Of Response

1527 words - 6 pages

The British Petroleum Oil Spill
and Lack of Response
Last year, news spread of an oil spill off the Gulf Coast. These events occur periodically and usually register much media attention. As British Petroleum (BP) executives could not shut off the crude oil or prevent the damage it caused, people took notice. Millions of dollars in tourism, commerce and sales were lost. Thousands of wildlife acres and ecosystems were also compromised. There were more questions than answers.
What BP did to alleviate growing fears made the controversy. They said there were no problems initially, then denied there were problems then they could not fix the problem. BP executives were flabbergasted regarding the intense media attention and upset after being taken to task for their incompetence. This paper will explore the issues surrounding the giant mess and what can be learned from the incident.
The gulf Oil spill was bad; the company’s public relations strategy made matters worse. Their game plan was to stonewall the media, deny any responsibility and hope the issue would solve itself. Needless to say, that plan did not work—and they did not have a “Plan B.”
Media outlets demanded answers from BP concerning what caused the disaster that started April 10, 2010. It became one of the worst environmental spills in U.S. history. Instead of owning up to the problem and taking responsibility, the company went on an offensive-blame-fueled binge that left those affected by the events horrified and angry. (Houpe, 2010)
Instead of enlisting help, executives told people, “There’s nothing to see here, move
Public Relations Theories 2
along.” BP CEO Tony Hayward, said the pipes complied with local laws and regulations. The spill itself was not the company’s fault but that of another ship that ran into their equipment. Employing the blame game did nothing to help their credibility. (Houpe, 2010)
Hayward became the face of British Petroleum during the incident, and thus became the easy target for critics and politicians alike. Haywood appeared to know the situation; he just did not have any clue on implementing next steps. Think of Hayward as the equivalent of a headless animal. Without a strategy to locate the leak and cap it, there oil continued to devastate the land and water in the Gulf. Hayward often looked like someone who are unclear of the situation and/or how to proceed. That only fueled the problems BP faced and would move forward on containing the spill and the following follow up. (Luce, 2010)
What should have happened was BP executives, be it Hayward or someone else, proactively come out and said what happened in the Gulf, what was being done and its progress. That would have cleared many concerns up front and had everyone on board from the start. Instead, the company looked the other way. Unfortunately for BP, the spill got deeper and bigger as the days unfolded. That just added to the mounting troubles for the company.
These problems were nearly too...

Find Another Essay On The British Petroleum Oil Spill and Lack of Response

The Exxon Valdez oil spill. Essay

680 words - 3 pages Oil spills can be horrible. They pollute the ocean and land, killing many animals. A few years a go a ship called the Exxon Valdez had an oil spill. It has done a lot of damage to the environment and we are still cleaning up after it.The Exxon Valdez oil spill happened for a number of reasons. Many safety precautions weren't being followed. The Captain was tired because of working too hard, and was possibly drunk. There wasn't a proper

The Deepwater Horizon Oil Spill in the Gulf of Mexico

622 words - 3 pages On April 20, 2010, the event of the Deepwater Horizon Oil Spill in the Gulf of Mexico caused 11 employees’ death, and around 35000 to 60000 barrels of oil were pouring into the ocean every day. Facts have been proven that any crisis must go along with the lack of risk management. Offshore oil drilling work is a high-risk occupation which requires strict obedience to the risk control management without any carelessness. In response to the

Deepwater Horizon Oil Spill in the Gulf of Mexico

1211 words - 5 pages system failures. As a global company, British Petroleum is responsible for any and all consequences of their presence in the gulf waters. While it is still too early to determine the cause of the failure, one can only wonder why the rig is still leaking at an estimated rate of 5,000 barrels per day, when BP promised that they could handle a 250,000 barrel per day spill in order to be allowed to drill in this location. With an enormous 98

Deepwater Horizon Oil Spill in the Gulf of Mexico

1006 words - 4 pages and causing the largest offshore oil spill in United States history. While the deeply human tragedy is already readily apparent – 11 dead and 17 injured – the full ramifications of the Deepwater Horizon disaster have yet to be realized. Beyond the economic and environmental impact, the Deepwater Horizon spill is likely to be an unprecedented incident for public health. Millions of gallons of crude oil have gushed into the Gulf of Mexico since

The Impact of the Oil Spill on the Salth Marsh Habitats

1302 words - 6 pages similar gas-exchange rates to those of control plants. Similar conclusions have resulted from other experiments with S. alterniflora and J. roemerianus (Pazeshki et. al. 2013). Works Cited Corn, M.L., and C. Copeland, The deepwater horizon oil spill: coastal wetland and wildlife impacts and response, 7-5700, Congressional Research Service. Washington, D.C., USA Culbertson, J. B., I. Valiela, M. Pickart, E. E. Peacock, and C. M. Reddy. 2008

Corporate Social Responsibility of BP in Gulf Oil Spill

2026 words - 8 pages the BP oil spill contingency plans and America Oceanic and Atmospheric Administration (NOAA) oil spill drift prediction, they first had the skimmers and other oil spill response equipments positioned in advance in the rally point, then to adjust at any time according to the oil spill drift conditions, so ensured an in advance protection environmentally sensitive region. As to prevent the leakage of oil into the fragile wetlands, they established

The Exxon Valdez Oil Spill: News Media Fantasy versus Reality

3559 words - 14 pages Abstract: The purpose of this research paper was to investigate the news media’s depiction of the 1989 Exxon Valdez oil spill. The coverage provided by the newspapers was compared to that of scientific journals to access their validity and insight. The reactions the coverage evoked on the public were also studied. The paper specifically addressed the media’s portrayal of the oil company versus that of environmental groups. It was found that

The Oild and Petroleum Industry

2053 words - 8 pages INTRODUCTION The oil and petroleum industry in Malaysia operates under an oligopolistic market structure. Both PETRONAS and Shell are renowned firms that produce and sell petroleum in Malaysia. Incorporated on 17 August 1974, PETRONAS is Malaysia’s national oil company, assigned with complete ownership and control of the petroleum resources in Malaysia. Throughout the years, PETRONAS grew into a “completely integrated oil and gas corporation

Country report of UK and petroleum industry

6839 words - 27 pages successful rise of the UK's companies world wide. The UK major players in this field are highly successful with completing the total value chain from oil extraction to retailing. Most leading manufacturers are today operating in more than 15 to 20 countries across the world. The main leader is British Petroleum, British Gas co, Talisman, Marathon Oil co. etc. They are actively involved in most of the potential area through FDI and JV's, including

History of Beyond Petroleum and Wal-Mart

1183 words - 5 pages BP also known as Beyond Petroleum started in 1908 as an Anglo-Persian oil company. The oil company has survived a drastic revolution that has made it one of the biggest and respected oil companies, in the whole world. BP has gone through many transformations. After the upheaval of the oil industry in 1973, the company changed and acquired a US/UK culture and focused on oil fields from Europe and North America. The company now operates in twenty

The Ozone Hole and Petroleum Release

2288 words - 9 pages The Ozone Hole and Petroleum Release Introduction The atmosphere can be divided into four layers based on temperature variations. The closest layer to the Earth is called the troposphere and it extends from Earth's surface up to 7 km (23,000 ft) at the poles, and about 17-18 km (56,000 ft) at the equator. Above this layer is the stratosphere which extends from the top of the troposphere to about 50 km (32 mi; 170,000 ft). The upper boundary

Similar Essays

The Gulf Oil Spill Essay

1271 words - 5 pages Accident Investigation Report: Executive Summary. British Petroleum (BP), 8 Sep. 2010. Press Release. “BP Oil Spill Timeline.” Guardian.co.uk. Guardian News & Media Lmtd. 22 July 2010. Web. 2 Nov. 2010. Goidel, Kirby and Ashley Kirzinger. “The View from the Coast: A Survey of 924 Coastal Residents on the 2010 Gulf Oil Spill.” Baton Rouge: Manship School of Mass Communication (LSU), 22 June 2010. Web. 2 Nov. 2010. King Jr., Neil. “Feinberg

Analysis Of British Petroleum

2588 words - 10 pages Analysis of British Petroleum British Petroleum Company PLC Public Company Incorporated: 19909 as Anglo-Persian Oil Company Employees: 118,050 Sales: £41.71 billion (US$80.51 billion) Stock Exchanges: London, New York, Toronto, Tokyo, Paris, Zurich, Amsterdam, Frankfurt Company History British Petroleum (BP) is one of the worlds leading oil companies, and one of the United Kingdoms

Impact Of The Deepwater Horizon Oil Spill On Usa’s Environment And Economy

1906 words - 8 pages , public gained a perception of clean beaches would become oiled or air quality would badly affect their health led to dramatic declines in hotel bookings, restaurant seatings, and a wide array of coastal activities (91). After President Obama's speech, on June 15, British Petroleum agreed to allocate $20 billion fund to help address financial losses (BP) plus $581 million for recovery costs related to the Deepwater Horizon spill (GAO 2010). Moreover

The Deepwater Horizon Oil Spill Essay

1461 words - 6 pages . The Deepwater Oil spill is the largest accidental marine oil spill in the history of the petroleum industry and the after effects are going to take years if not more to correct. Although most people already know that contact with crude oil is unsafe but are clueless to the extent of the damage it can have on the human body. Coming into contact with the oil can cause liver damage, kidney damage, lung damage, blood problems, asthma attacks