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The Campaign Of John Mc Kay Essay

983 words - 4 pages

“The Candidate” is a prime example to the inside of a campaign and the inside of an election. Elections do not only include the candidate themselves but the campaign manager, the supporters, the nominee’s family and the media crew. During “The Candidate” democratic nominee John McKay uses many strategies in order to “not” win his election for senator of California. Going into this campaign McKay was in hopes that he would not win the election, as time passed his view of the election changed as did his strategies.
Many of the campaign strategies used by John McKay include him saying what he wants, doing what he wants and going where he wants. While his campaign manager may have put a strict hold on that idea John McKay always found a way to put his personal touch to the situation at hand. In the beginning of the election he pushed hard to win over the union by greeting them and introducing himself as they got off of work, but towards the end he won over Mr. Starkey (almost like the union president) by disrespecting him (the union president thought he was joking). He makes Jarmen look like a liar by saying things along the lines of: “Why is Jarmen saying he’ll debate with me and he wont even show up?!”. Once he realized that a speech he gave moved the people he began saying it every place he went to. By doing this he was molding exactly what he stood for into their heads.
John McKay wanted his campaign to stray away from the usual machine type of politics. He wished to run his own campaign exactly how he pleased and it would work! When he was playing by the rules, being a nice guy and doing what his campaign manager told him to do he was receiving hardly any attention. As time progressed he became more of himself and this pulled the people’s attentions and votes towards him. Shaking the hands of the union workers did not work but telling Mr. Starkey “I don’t think we have s**t in common” wins over the union.
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His debate against Jarmen was having no effect to the audience until the end when McKay spoke his personal thoughts of specific issues not being mentioned. The reaction may not have been completely positive but it did push the attention of the people towards his way.
The debate between Crocker Jarmen and John McKay was dry. John McKay expressed his opinions on how this campaign should be run. He thinks that you need leadership to get the job done, he says “we have the money there is no need to raise taxes”, and he wants a program for crime. Jarmen expresses a face of fear as McKay debates his views; beginning to feel threatened Jarmen tries to step up his game but fails. McKays ending statement was the climax of his campaign, it...

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