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The Coca Cola Company This Is A Well Written Essay About The History Of The Coca Cola Company I Made In My 10th Grade Year In High School.

2474 words - 10 pages

The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886 (Hays 32). Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy (Hays 35). There it was sampled and pronounced excellent, teamed with carbonated water placed on sale for five cents a glass as a soda fountain drink and at once deemed delicious and refreshing, a theme that repeats itself today wherever Coca-Cola is enjoyed (The coca cola company).Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and now famous trademark “Coca-Cola” (Pendergrast 15). The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink" (Hays 39). Hand-painted signs reading “Coca-Cola” appeared on store awnings, with the suggestion “Drink” added to inform one that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day (The coca cola company).Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler from Atlanta (Hays 46). With good judgment, Mr. Candler bought additional rights and got complete control, and on May 1, 1889, Asa Candler published a full-page advertisement in The Atlanta Journal, proclaiming his wholesale and retail drug business as “sole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating” (Watters 24).By 1892, Mr. Candler's merchandising had boosted sales of Coca-Cola syrup nearly tenfold (Watters 31). He shut down his drug business, and focused his full attention on the soft drink (Watters 31). With his brother, John S. Candler, John Pemberton's former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named The Coca-Cola Company (Pendergrast 42). The trademark "Coca-Cola," used in the marketplace since 1886, was registered in the United States Patent Office on January 31, 1893 (Hays 51). A firm believer in advertising, Mr. Candler expanded on Dr. Pemberton's marketing efforts, distributing thousands of coupons for a free glass of Coca-Cola (Hays 51). He promoted the product with souvenir fans, calendars, clocks, and countless novelties, all showing the trademark (Burp! Pepsi Versus Coke).The business continued to grow, and in 1894, the first syrup manufacturing plant outside Atlanta was opened in Dallas, Texas (Documentary). Others were opened in Chicago, Illinois, and Los Angeles, California, the following year (Watters 49). In 1895, three years after The Coca-Cola Company's incorporation, Mr. Candler announced in his annual report to shareholders...

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