This website uses cookies to ensure you have the best experience. Learn more

The Frequently Used Practice In Advertising: Making The Customer Feel Like They Are The Person In Ad Is Effective

682 words - 3 pages

Celebrity advertising has proved to be effective in selling products. Fanatic fans instantly copy whatever their idols wear, eat and use. "It draws me closer to my idol," they say. Women at various ages willingly spend big money in cosmetics hoping that one day they themselves would be as pretty as the models, or as ageless as the actresses in the ads. Ads for health care products which employ retired actors or statesmen tend to win more trust from the consumers than the ones acted by common people. Automobile exhibitions are full of professional models or sexy young girls because sellers want to arouse the desire of possession in the male consumers and get cars sold. Real estate agents like to make stories of a harmonic and happy family living cozily in a house with shining floor and furnitures, luxury ornaments, carefully trimmed plants, etc, as if troubles would go away as soon as one moves into the house and love would last forever as long as one stays in the house.The advertisements for the various products mentioned above share one thing in common - they stimulate the imagination of the viewers. As they depict perfect situations, the viewers gain confidence in pursuing similar things, or at least temporarily believe a flawless ending of the story is nonetheless existing. With the belief of achieving something better in life - a healthier body, or a more comfortable living - the products being advertised suddenly seem to worth more than its list price or even more than what money can buy. Advertisements succeed in securing viewers' good feeling for the products secure the profits for the manufacturers or the sellers.However, while the ads effectively securing profits, they are determined to prevent the consumers from understanding the effective function or performance of the products. Perfectionism does not exist in real world. A pair of jeans may seem sexy on the model, but they may seem droll on the shopper. Mild lotions can never delay the emerging of wrinkles. In reality, more often than not, film stars have to maintain their pretty faces and nice figures...

Find Another Essay On The frequently used practice in advertising: Making the customer feel like they are the person in ad is effective

This is acomparison and contrast essay of the different advertising strategies that are used by Coke and Pepsi

1170 words - 5 pages ). Likewise, Pepsi appeals to ethos by having a link, Ad andHistory, that give us a brief history of their company and accomplishments. As aresult, the Pepsi website appeal to ethos is stronger than Coka-Cola, because thePepsi website has a comprehensive and detail history of their product andaccomplishments (Pepsi).As a result, the cola war between Coka-Cola and Pepsi has changed with time.Know longer are they competing only in television

Discuss how you feel about the form of discrimination they explore in their poem, what effect do you think they are trying to have on you as a reader?

1239 words - 5 pages ," (line 1). He spoke directly to the reader challenging the negative preconceptions that Americans had about African-Americans. "They send me to eat in the kitchen, when company comes," (lines 3-4). Langston Hughes believes that discrimination is a way of dividing us. He uses the word brother to show that he believes we are all a family. Lines 3-4 show that he thinks race discrimination is a way of splitting up the family. He did

"Changes in a person are often the result of their learning more about themselves and how they fit into the world around them." Discuss this statement

2778 words - 11 pages vivid imagery. They are "envenomed" and their weapons are "Pincer," "claw" and "trident," conveying images of a crab-like creature that acts as a medium to convey the boys worse fears which the boy is forced to face after he finds himself alone in the darkness of his bedroom. Similarly through the use of an intense childhood experience involving a child confronting the image of his mother and father engaging in sexual relations, and the child

Some critics believe that the visual and musical effects used in 'The glass Menagerie' by Tennesse Williams are what make it such an effective play. Do you agree?

1847 words - 7 pages Some critics believe thatthe visual and musical effects used in'The glass Menagerie' are whatmake it such an effective play.Do you agree?The visual and musical effects Tennessee Williams incorporates into 'The Glass Menagerie' are extremely thorough and detailed. They perform an important part in the play as they help the audience to interpret it in the specific and unique way the playwright intended. These visual and musical effects aid in

Everyone wishes that they had their families in the 1950's, things were simpler the 1950's are like any other decade, with its own problems

1086 words - 4 pages Coontz and Crittenden both, in their own essays, agree that the 1950's were a time of optimism about marriage, although, they disagree with each other on the motivation and outcome of that optimism. The 1950's are looked back upon as the "Golden" family years. Everyone wishes that they had their families in the 1950's, things were simpler, there were less temptations for their kids, but the reality is, the 1950's are like any other decade, with

Explore the features of the language used in digital communications which suggest that they are closer to spoken rather than written language. Com

2120 words - 9 pages . . . omg . . .’. The pause is used in this case to show that the writer is reminiscing about the event thus making the addressee feel the excitement as if they were also part of it. Overall, pauses make the transcript feel closer to spoken language as they are generally used in a verbal conversation when the speaker is trying to think of what to say next whereas in writing you would imagine that there would be no recognisable pauses as you would

Are "stimulant drugs" such as Ritalin effective in treating people suffering with AD/HD?

1851 words - 7 pages commonly used treatment is "stimulants" I do not believe they are the most effective method of treatment. Although they are successful in treating the problem the children seem withdrawn and whiney also the complications surrounding use makes it a dangerous choice of treatment. I believe that the condition can be treated with cognitive methods. They achieve inner wellbeing of the person being treated; it helps make them feel like they are achieving

In this essay I am going to express my views on the bad aspects of TV, and explain what they are. Possibly, this essay may change your views on TV and how it is used

678 words - 3 pages tracks, such as The Simpsons, because it's a well enough written show that you can laugh at the parts you think are funny. Instead of the laughing machine telling you which parts are funny. Yet, people sit through shows that they don't even like because they are too lazy to do anything else while they are waiting for a good show to come on. Personally, I have about 60 channels, and in an hour period of time, there is maybe one good show on

posters as an effective tool of communication.how they are still a potent way of sending message acros in educational institutes like Panjab Unuversity, chandigarh

2940 words - 12 pages of communication in Panjab University. Conclusion Though posters are one of the traditional tools of mass communication but they are still an effective means. Further benefit of the poster is that they are very effective in conveying action oriented messages. If there is a lot of information to be communicated, posters can be used as attention hooking devices and convey the information briefly yet in an appropriate way, by putting

What were the methods the USSR used to impose their control over eastern Europe and how effective were they?

729 words - 3 pages party alone was in power. The plan to take a nation 'slice by slice' was especially effective in the case of Hungary, where the country was invaded by Russians, allowed to hold elections, where the opposing party gained the majority, and lead by Rakosi, the communist party came to full power through the banning of anti-communist parties, setting up of the police force AVO and the arresting of thousands of non-communists. Similar strategies were

Crime Statistics: the Ways They are Collected, Collated, Used and Their Effectiveness

1866 words - 7 pages about seeing Drug possession) police recorded crime is not so reliable due to altered circumstances, they are very good to depict the trends of crimes as it is a direct source of information. (Weatherburn) (AIC) Crime Victim Surveys are surveys given to people that have reported offenses in the last 12 months to gauge how happy the person is with how the situation that they reported was dealt with. It covers all the areas that are actually used when

Similar Essays

The Use Of Animals In The Making Of The Film "The Ghost And The Darkness" Thesis: It Is Ethically Acceptable To Use Trained Animals In Film Making, So Long As They Are Treated Well

2028 words - 8 pages accidently brushed up against the wire and it startled him. He jumped over the fence and all the extras went running. There are people who don't believe animals should be used in movies at all. "Our position is, if they need to tell an animal story, they should do it with animatronics or computers." Says Pat Derby, president of the Performing Animal Welfare Society. "I used to work as an animal trainer in films, and I believed you could work animals

Major Concepts Define And Explain How The Major Concepts Of Forests, Domains, And Organizational Units And How They Are Used When Developing An Ad Schema For Any Company

576 words - 2 pages . The Active Directory is an information storage location which uses a systematic scheme, referred to as a "namespace," to organize the information stored within it. A common example is the telephone book. The phone book uses a "namespace" because all names are arranged in alphabetical order using the last name and first name of the phone user (Simmons, 2000). Computers within a domain must also share a mutual namespace. A Microsoft requirement is

How Effective, In Practice, Are The Safeguards In Place For Guaranteeing The Rights Of Those Facing The Death Penalty In The U.S.A?

3799 words - 15 pages . However, that country may exclude from ratification any Articles or Protocols with which it does not agree.Amnesty International (A.I.) is strongly opposed to the death penalty; they feel it clearly violates fundamental human rights. Amnesty International is a non- governmental organization (NGO). NGO's concentrate on making reports on specific countries, on specific issues and they also propose legislation and recommend international standards

Numerology In The Odyssey How Numbers Are Used Throughout The Odyssey By Homer And How They All Symbolize Different Events Or Characters In The Book

2410 words - 10 pages Numerology in The Odyssey"Everything is named or numbered, but few people are conscious of the degree to which names and numbers influence their experience, progress, and communication," declared Juno Jordan, the "grandmother" of numerology (qtd. in Lagerquist and Lenard 4). Numerology, the language of numbers and moreover the study of how they relate to our lives, speaks about the hidden worlds contained within the simplest numbers. Numerology