The Dark Side Essay

1003 words - 5 pages

David Kirby’s book describes the complex issues of whales in captivity. The death of a SeaWorld trainer brought up many objective reasons of the training practices of this business were not effective at keeping trainers safe in the water. Currently this debate is still being tested in a court of law. OSHA claims that even with the precautions that SeaWorld tries to use, it still cannot guarantee the safety of trainers in the water. This cultural topic has been gaining ground, and recently prompted a movie based off this book titled, Blackfish. The audience of this book includes animal activists, followers of David Kirby, and people that are interested in the topic of killer whales in ...view middle of the document...

Now trainers are entertaining on stages with lights and fireworks, versus doing acrobats off the whales.
The photograph shows a whale swimming in the aqua blue water, and the shadowing effect of the photo, along with the bold text of the title “Death,” is a twist on the logic of the SeaWorld brand. After all this is a family, theme park and favored vacation destination for many. Some people do not want to see the darker side that this book represents, yet Grom’s twist of the logos inspires individuals to consider the proposal offered. Grom aims to acquire those people by introducing the friendly whale, casually swimming on the cover. The photographer attempts to draw in the reader, with the subtitle, “SHAMU and The DARK SIDE of KILLER WHALES IN CAPTIVITY.” The font is in all caps as if it is screaming to the reader to look at the logos, or the logic of whales in captivity. “Shamu” is SeaWorld’s iconic trademark, and a recognized character accepted in the homes of families all over the world. Any person that frequents the park learns that Shamu is a stage name and not the name of any of the whales. The light blue font coming out of the dark blue background symbolizes the truth coming out of the darkness. From a logos side of Grom’s argument, one is stimulated to evaluate the claims of whales in captivity.
Grom is not attempting to use his own ethos to entice the reader to read the book. Instead, he relies on the credibility of the writer, David Kirby to sell his story. The text on the book draws the reader to notice this writer has other books, Evidence of Harm, and Animal Factory. David Kirby’s books have won him many awards, and his success in his career stems from his background as a journalistic reporter for The New York Times....

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