Today’s furious pace of life does not provide people with an opportunity of leisurely eating. The replacing of traditional food to convenience food is the result of the general intensification of work. At present people are usually under time pressure. Therefore, fast food seems to suit to the rhythm of modern life. However, it is argued by nutritionists that fast food is not beneficial to health, and causes health problems such as diabetes, heart diseases and obesity issues. The number of American overweight adults, whose mass is defined as 120 percent, has increased from 25 to 35 percent over the period of time from 1960 to 1991, while the percentage among adolescents has grown from 10 percent to 20 percent from 1970 to 1991 (James K. Binkley. 1997). In addition, these indexes are rising simultaneously with the development of fast food, one aspect is food delivering system, widespread service all over the world, which leads to population living passive life style and contribute to acquiring obesity. During the period of time between 1980 and 1990 the proportion of money spent on food, that is prepared out of home has increased from 26 percent to 37 percent (Robert W. Jeffery and A. Simone. 1998). Moreover, significant minority of children are suffering from obesity. While sales of fast food are growing, the quality of health is declining. Presently, there are about 30,000 McDonald’s restaurants in 120 countries full of regular clients (BBC. Worldservice.com). In addition, there are many other similar corporations which mean that the fast food industry is prospering.
Currently, humanity has a significant problem with a health of people due to a wrong nutrition, which consist of a different types of fast food. It is, therefore, important to determine the responsibility and reasons for this situation. Due to these aspects, this paper will critically assess the impact of fast food on health, will consider the problem of food addiction, and will look at the marketing of fast food and fast food outlets, to improve these conditions.
Nowadays suggestive minority of people from all over the world are suffering from obesity (high caloric intake as well as a high intake of carbohydrates) and related health problems. Moreover, many believe that fast food promotion is a substantial reason of the obesity. In 1971 amount of obese adults in United States was 15 percent, while the influence among children was 4 percent, but these showings have increased and in 2002 it became 31 percent for adults and 16 percent for children. In addition, with the growing number of the obese people there was a parallel rising of FAFH (food away from home) consumption (James K. Binkley. 2008)
Furthermore, there have been a plenty of researches that studied obesity and intake of the energy. One of them is the best-selling book “Fast food nation” by Eric Schlosser, which is in the following time was made into successful documentary film “Supersize me”. According...