This website uses cookies to ensure you have the best experience. Learn more

The Decisive Battle: Aftermarket Versus Original Equipment Manufacturer Car Parts

1348 words - 6 pages

Wise consumers, or even just mere consumers, are not a stranger when it comes to trades in matters of the branded versus the generic. The very labels attributed to themselves speak for itself. In fact, the same logic can be seen on most things merchandise in general. While medications have such a thing as the “branded” and the “generic”; computers have the original / source and the reverse-engineered; so too hardware parts, specifically car parts as is the aftermarket, or the “spare parts,” and the original equipment manufacturer, or the OEM, for short. The idea lies not just on the word itself for the sake of naming but rather who makes which and for which reason, hence the terms and ...view middle of the document...

Apple’s iPhone, while an American brand, uses parts made by companies outside of America as an example. The same can be said with cars. At least, in practice. These are called the genuine car parts and a matter not of this topic however is good to know.

Names such as ExxonMobil, DENSO, 3M, Valeo SA, Exide Technologies, among others, although relatively big companies themselves are unknown to some or even to many who is a layman to cars in general and will likely raise an eyebrow or scratch a head due to obscurity or plain anonymity if asked about them. These are the company names that make the aftermarket car parts. But, given their position in the market, aftermarket hardware car parts is a big business as do the manufacturing and selling of the cars themselves by its manufacturers but not equally.

Given the idea between an aftermarket and an original equipment manufacturer car part, which is which and for which reason?

Price Point
The more known and valued a particular brand is, it is safe to assume it to be of more “value” to the consumers it serves and provides for as is seen in its logo. But not just the mere “logo” per se, but how consumers perceived and react to its logo’s value for their needs. Brands such as Starbucks and Apple, while companies not attributed to cars themselves, are some good examples of “good” companies perceived from its logo. Coffees, while should be relatively cheap, costs more in Starbucks (for a reason) and is thus deemed more classy thanks to the name of its brand -- although it’s just coffee. (It may be just me, but I haven’t in my life seen a coffee more costly than its commercial price however brewed.) Apple products, on the other hand, while may be known to be durable, cost quite a fortune but people buy them nonetheless, not solely for the mentioned quality of the products themselves but by its name as is seen on its logo. (Some people feels classy with an Apple brand in hand.) This is one way of giving value to a product with regards to its brand.

The same thing can be applied with cars and their manufacturers. As was mentioned, car manufacturers make some of their car’s parts hence bearing their corresponding company names on it (in essence and packaging). Given that is the case, it is not surprising to see that such a car part’s price be affected by its logo that it carries, that is, its company name. The more “valued” and known a particular company name is, expect its product to carry its weight for its consumers -- price. Original equipment manufacturer car parts are more costly than its alternative aftermarket car parts due to this reason.

Aftermarket car parts manufacturers, while may be relatively unknown for some, are an alternative or secondary market for consumers who prefer a more affordable hardware parts for their cars. Partly, in reason...

Find Another Essay On The Decisive Battle: Aftermarket versus Original Equipment Manufacturer Car Parts

Golden Corral versus Piccadilly: The Battle of the Steam Tables

693 words - 3 pages Golden Corral and Piccadilly are two well-known family restaurants that have several locations throughout the metropolitan Atlanta area. Golden Corral first opened in 1973 in Fayetteville, North Carolina, and its mission is to serve quality wholesome food in a family friendly, atmosphere. Piccadilly opened in 1932 in Baton Rouge, Louisiana, and its mission is to serve great home-style cooking while offering southern comfort. Golden

The Battle Of Blu-Ray versus HD-DVD Formats

1464 words - 6 pages The Battle of Formats There are two new formats of DVD's coming out one is Blu-ray and one is HD-DVD, will this become the battle of VHS vs. BetaMax and which will be in your home. First, let me give you some history on both of these new forms of DVD's. Blue-ray which was invented by a group of companies called Blue-ray Disc Association. It consists of companies like Sony, Apple, Dell, HP, and many more. Blue-ray will hold 25 gigabytes

Hackers versus Business and Financial Institution Computers: Who will win the battle?

2432 words - 10 pages infiltrating personal computers via an e-mail virus. The legacy security system did not have all of the correct built in mechanisms needed to allow tiered access for internet banking.Cyber crimes against banking and business are on a constant rise. The hackers are seasoned and crafty veterans in this war of thievery and power. The Banks and businesses are mere innocent casualties caught in the crossfire of a battle that keeps growing with technology.Who

The Future of Transportation: Alternative Energy, Fuel Mileage and Preventive Maintenance

1316 words - 5 pages would be a air conditioning drive belt compared to an after market serpentine belt. The OE AC belt was comparably more durable, and substantially better fitting (OE meaning Original Equipment). The only trade off is price. Aftermarket parts are traditionally less expensive, while OEM parts being the opposite. From an interview conducted with a motorcycle shop owner in Springfield MO, I was told that aftermarket parts used traditionally used as much

Auto Body Repair

2660 words - 11 pages different from aftermarket paint that your auto body shop buys. Most manufactures usually have two separate automotive divisions for the two types of paint: The OEM (original equipment manufacturers), or OE for short and the refinish (aftermarket) divisions. Today’s automotive paints are often put into two different groups or broad categories: Lacquers and Enamels. Lacquer paint became popular in the fifties, when a tougher more durable acrylic

Aftermarket Automotive Industry Analysis

1702 words - 7 pages affiliated NAPA AutoCare repair facilities, 200,000 parts in inventory every day, and more ASE-Certified Parts Professionals than anyone in the industry. NAPA is also a leading supplier of specialty parts and equipment for collisions which include heavy-duty trucks, and industrial markets. NAPA operates in Canada, Mexico and with other locations throughout the Caribbean and Latin America.Below is a graphical image of NAPA's (GPC) stock performance over

Car Audio Installation

1405 words - 6 pages began to see the audio systems flaring up in vehicles. This can cause discrepancy within companies on how they should approach a cars audio system. The more a company focuses on the other parts of the car that should matter to get the car from A to B they focus a little less on the parts of the car that makes the ride there a little more comfortable. If a car manufacturer were to spend as much time on the stereo and other features to it, the

Australian Car Manufacturing Industry

1427 words - 6 pages cost effective vehicles. The automotive aftermarket business in Australia, there is by now present well-built antagonism in the midst of Original Equipment Manufacturers (OEMs) and sovereign manufacturers. As such, it generally generates price combats and therefore the industry is expected to wind up contending in service (Ciravegna, L., Romano, P. and Pilkington, A. 2013). Bargaining Power of Suppliers Automobile industry has beforehand operated

Audio Evolution

2055 words - 8 pages first time.The aftermarket car audio industry began in the late seventies when modern electronics were on the rise, because of the accelerating developments in electronic technology, though the audio systems back then were not nearly as advanced as modern day car audio. Car audio made its big impact on the market in the late eighties, when car audio manufacturers began producing compact disc players for cars. This rise was also fueled by

The United States is Like a Race Car

1676 words - 7 pages Ask any car enthusiast and they will say that having the best parts in the car, gives the best car. But-one catch can hold the whole machine up-if the parts don't match up, the value, of the car diminishes greatly. Now some experts may say that pieces have to be original to have the most worth, like an antique with the patina and matching model numbers. Others may say that the more aftermarket pieces in the vehicle, the more the car should cost

Symbol of Success is Auto Industry in South Africa

3661 words - 15 pages equipment manufacturers, original equipment suppliers and the independent aftermarket. The ACMs can be seen as the first tier supplier in the automotive supply chain. Original equipment manufacturer (OEM) refers to the company that acquires a product or component and reuses or incorporates it into a new product with its own brand name (Rouse, 2007). This group comprises both passengers and commercial vehicle assemblers. All parties in the South

Similar Essays

The Use Of Language, Structural And Presentational Devices By Car Manufacturer To Persuade Buyers

1130 words - 5 pages The Use of Language, Structural and Presentational Devices by Car Manufacturer to Persuade Buyers In this essay I intend to analyse and compare the language, presentation and structure of two different advertisements. Both advertise cars however one is for magazine while the other is for TV. Within language I will be looking for language features such as alliterations for example; sheer strength. I will also be looking for

Gatsby Versus Huckleberry Finn: A Battle Between The Two “Greatest”

2867 words - 12 pages Adventures of Huckleberry Finn how misled society can be, and how it is often society’s own doing. The personas in the novel Twain made to represent Americans as a whole, and to make a satire out of American behavior, especially on their hypocrisy especially on the subject of saying all man is equal when humanity never treats anybody that way. In this book specifically, the treatment of whites versus blacks, those of higher class versus those of lower

Us Versus Iran: Lebanon Is The Battle Field

2474 words - 10 pages greatest worry for Israel since it is trying to retrieve the Palestine, which means a lot to all Muslims all over the world.On 14th of February 2004 Al Hariri was assassinated in a car bomb that killed him immediately and took the lives of all his guards as well as innocent civilians. This assassination was a shock to all Lebanese and especially the Sunni Muslim people who have always thought of Al Hariri as their leader. Many directly pointed their

The Battle Between Good Versus Evil

1207 words - 5 pages , Piggy's glasses for the fire, and the conch. Notably, the Lord of the Flies is a character mentioned rarely by name throughout the novel, yet it portrays the battle between good and evil in a religious manner mainly through the eyes of Simon. It all begins when Jack becomes chief and slaughters a pig. He sharpens a stick at both ends, sticking one end of the stick into the ground. The other end is for the sow's head he cuts off and places on the