which would fully profile the opportunity for more 3D movies, Cinema Consulting Group chose to interview participants by a convenience sample. We chose a convenience sample so we could have a broad dynamic of participants who would be easy to interview. The participants were moviegoers who have had experience in watching 3D movies. We reached the participants by reaching out to people who were close to us: friends, co-workers, significant others and roommates. By interviewing those close to us, we knew we would get honest and frank answers.
Sony is a dominant company in the movie industry. Since it has such power in the field, it is time for Sony to seize the opportunity that is 3D movies. 3D is a great opportunity for Sony to take part in for multiple reasons: moviegoer interest, high box office return, and hard to pirate. Sony Pictures, the subdivision of Sony that is focused on movies is doing very well financially.” Sony Pictures…became the third major movie and television studio to report increased revenue and operating income for the quarter ended Dec. 31” (Fritz, 2010) The amount of revenue for Sony Pictures “grew 25% to $2.2 billion.”(Fritz, 2010) With this increase in revenue, Sony has the financials to invest in developing 3D movies, which are more expensive than its 2D counterpart.
There is a definite opportunity for 3D in the movie industry. 3D movies are different because it makes the movie-going experience more life like. In 2009, there was an influx of 3D movies. As CEO Sir Howard Stringer said, “It’s gathering momentum because it startles you. It’s better than you remember.” (CBS) This momentum is the driving force towards the development of more 3D movies. People are coming out to see movies more and more and are fascinated by 3D.
Despite the economic recession, in 2009 ticket sales were up “17.5%.”(Cieply, & Barnes, 2009) This statistic shows that people are willing to spend money to go out to the movies. 3D movies have been breaking box office records such as “Avatar”, the highest grossing movie of all time domestically and world wide ("Avatar - box," 2009), and “Alice In Wonderland” for best opening weekend during March. ("Alice in wonderland," 2010)
The reason why 3D movies are good for not only moviegoers, but for the companies that produce them is that “digital 3-D movies usually gross at least three times as much as their flat world counterparts—thanks in part to the higher ticket prices and longer runs they game.”(Quittner, 2009) If Sony puts out more 3D movies, the more profit that the company can generate and the more dominance Sony can have in the industry.
A perk for more 3D movies by Sony is the money that will be saved from piracy. Unfortunately, movies are consistently being pirated in theaters by home camcorders. However, with 3D movies it is almost impossible to pirate. Rick Heineman, a spokesman for he 3D technology company RealD, explains that “"If you record a 3-D image with a handheld [camcorder], then...