The Evolution Of Social Behavior Essay

2413 words - 10 pages

A defining feature of mankind is the ability to organize, and socialize with the immediate environment, which can either be the natural environment, social groups and organizations. While this feature largely relates to man’s propensity to make the best of most situations, such as living communally to offer greater protection to society members; it also relates to the innate nature of man’s curiosity. Yeats and Yeats (2007) observe that curiosity in man fuels the need to learn, and investigate, and can only be satisfied “. . . behaviorally through exploration”, and this in turn helps man attain goals and make decisions (p. 118). This also implies that man acts in specific ways due to the curiosity aroused within, and this leads to change in behavior over time, since man is always exploring new possibilities and ideas.
However, more than act out of the simple drive to quench curiosity, individuals in society also act due to other motives. Whitworth and Whitworth (2010) point out that man in society acts out of self and social interests, in both the natural and social world. Therefore, when an individual starts a business, the aim is to make profit, but at the same time, meet a social need. This is the reason in the first civilized nations, individuals decided to cooperate so that fighting enemies and securing food could be easier; thus in this instance, man cooperates with other people, in order to meet the selfish motive of self preservation. Whitworth and Whitworth (2010) add that human evolution paralleled social and technical evolutions, and is the reason man started living communally; social evolution dictated that forceful taking of items from other people was wrong, hence the commencement of simple trade.
Over millennia, social behavior has evolved, causing changes in social structures and paradigms. This is because individuals in society, who make up social structures and adhere to societal paradigms, primarily drive changes in social behavior. This is a premise Ross (2012) supports, stating that although explanations of social changes are en masse; the actions of the individual members of society are what explain the root cause of any social change or evolution. In addition, Ross (2012) argues that social evolution leads to increased individualism, which in turn spurs further change in social behavior and subsequent social evolution. This is the reason changes in social behavior have led to opportunities for companies and organizations because social evolution imply that new needs and wants are created by the change in behavior of all or part of society members. Thus, “public good capitalism” emerges to cater for the new needs brought on by changes in social behavior (Whitworth & Whitworth, 2010). Social behavior in man has been evolving in tandem with technical and organizational changes in society. This has led to societal wide changes in social behavior; and created new opportunities for businesses to fill gaps left by these changes;...

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