The Development of Womens' Movement in the 1960's
During the Second World War women were needed to contribute to the war
effort if America were to succeed. Hence, propaganda campaigns were
launched to encourage women to play a more active role in helping
America succeed in the war. The most famous character used by the
government in their propaganda campaign was Rosie the Riveter. She
took on jobs that had previously been associated with men, such as
riveting, working in ammunition factories and so on. The campaign
proved a big success, with women being employed in factories making
guns, ammunition, jeeps, aircraft's etc. They provided soldiers on the
front line with ammunition and kept the army supplied with weapons.
Other propaganda campaigns were also used such as adverts were used.
Women also benefited from their working position. They experienced
financial freedom and had the ability to buy what they wanted without
having to ask for money. They also experienced their first taste of
economic equality, as several states employed a equal pay system
during the war.
However, after the war things went back to normal, as many women
thought it is their duty to allow men to have their jobs back and
return to household jobs. Despite this, the seeds of the Womens' were
Directly after the war America experienced a 'Baby Boom'. It was
solely down to this single factor to why the Womens' Movement had been
delayed for over a decade. It was about the beginning of the 60's when
children began to go to high school that (the majority of) women once
again had free time. This is why it took so long for the Womens'
movement to develop after laying the foundations during the war.
Some women were inspired by the Civil Rights Movement and began to
campaign for rights that became known as the Womens' Movement. A new
drug known as 'The Pill' became the most effective method of
contraception that could be...