"The E Myth Revisited: Why Most Small Businesses Don't Work And What To Do About It" By Michael E. Gerber

1982 words - 8 pages

What is the main reason for up and coming businesses so splutter than fail? That is a question that many people ask themselves once they start a business, it becomes so rigorous and hard to maintain the business and to also excel that many people give up and they fail at what they wanted to do. Well there is a reason that people fail at running their own business and there is also a system to follow if you want to run a successful one too. In the next few paragraphs I will be talking about why small businesses fail and what can be done to keep this from happening.At the very beginning of The E Myth, Gerber talks about the fatal assumptions of Entrepreneurs and that assumption is: "if you understand the technical work of a business, you understand a business that does that technical work." (p. 13). This is never the case at all, and this is the problem that many people get themselves into when starting a business. Just being good at one your profession is just enough to get your business up and running but it is not enough to keep is successfully running for years to come. "The real tragedy is that when the technician falls prey to the Fatal Assumption, the business that was supposed to free him from the limitations of working for somebody else actually enslaves him."(p.14) This is what you do not want to get yourself into when starting a business because if you do you are destined to fail.There are three roles in every small business that takes place in the Entrepreneur that is: The Entrepreneur, The Manager, and The Technician. Being able to balance all these things out in yourself is what will make for a successful business, however, if one of them weighs to heavily on the others your business will begin to fail. The Entrepreneur is the person that has the dreams who wants to continue to make new and better things in us. "The Entrepreneur lives in the future, never in the past, rarely in the present."(p.24) this part of us is our creative personality.The Manager keeps order among everything, he makes sure that there is a plan for everything and that there is a lot of predictability. "The Manager is the one that runs after The Entrepreneur to clean up the mess…Without The Manager, there could be no business, no society."(p26) These things are what are hard to balance out, if you can balance these two things out than you can have a great business and a successful one at that.The Technician is the person that does everything. His belief is "If you want it done right, do it yourself"(p.26) The Entrepreneur lives in the future, The Manager lives in the past, and The Technician lives in the present. He tends to no trust others that he works for because they try to do more things than is possible for someone to do at one time. The Technician wants all ideas reduced to good reason. "Everyone gets in The Technicians way."(p.27)What is comes down to is that we all have these different kinds of people in us but people have a hard time balancing...

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