The Ease Of Websites Essay

1515 words - 6 pages

Running head: THE EASE OF WEBSITESThe Ease of WebsitesUniversity of PhoenixThe Ease of WebsitesEbay, Amazon, and Barnes & Nobles have revolutionized e-business and are phenomenal companies with respected reputations for their wide selection of products, innovation ideas, great customer service and ease of the use of their websites. Each company's website will be analyzed through the ease of navigation and a description of the "look and feel" will be evaluated for each website. These companies have all showed great profits since the start up of their web based companies. All three companies have a brick and mortar retail store that a customer can walk into. The easiness of these websites is based on how many options they have for the customer to choose from and how easy it is to find what the consumer wants. A tactical search engine also helps when searching for that certain product. The use of payment options and the fact that all the sites are secure is a major plus knowing your financial information is not at risk. Below one will find the description of each company and the useful tools each website holds.Barnes & Noble, Inc. is one of the world's largest bookseller and a Fortune 500 company, which operates 792 bookstores in 50 states. For the fourth year in a row, the company is the nation's top bookseller brand, as determined by a brand's overall strength based on its combination of familiarity, quality and purchase intent. Barnes & Noble is primarily engaged in the sale of books. The Company's principal business is the sale of trade books (generally hardcover and paperback consumer titles, excluding educational textbooks and specialized religious titles), mass-market paperbacks (such as mystery, romance, science fiction and other fiction), children's books, bargain books, magazines, gift, music and movies direct to customers. Before Barnes & Noble created its website, it sold books directly to customers through mail-order catalogues. It first began selling books online in the late 1980s. Barnes & Noble also has a membership program that offers additional savings for its members. Members purchase a discount card for $25, which is active until the end of the same month during the following calendar year. For example, a card purchased on January 7, 2008, will expire after January 31, 2009. With said card, a member can save 40% on hardcover bestsellers, 20% on all adult reading level hardcover books that are not bargain titles, and 10% on everything else (excluding gift cards, shipping fees, and other member cards). Once a membership card has expired, it must be renewed and the fee repaid in order for the customer to continue receiving discounts. Barnes & Noble also has an educator discount program, a corporate and an institutional discount.Barns & Nobles look and feel of their web site is easy to understand. There are several option tools which a customer can navigate with ease. For example there is "The Barnes &...

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