The Economic And Social Drives Of The Wedding Industry

988 words - 4 pages

3.1 Choice Of Researched Design
The aim of this research project is to look into the economic and social drives of society and exploring why consumers make the choices they do because of these influences. It will also look into depth the different aspects of economic and social consumer theories, looking into how they affect the wedding industry.

The economical drive theories this research project will investigate are that of Kotler, Bowen and Makens (2006) and the consumer decision process. Looking in detail the 5 different steps required in order to analyse a consumers spending behaviour and what influences them. The other part of this project is to look into the social influences and the ...view middle of the document...

This project focused heavily on sociology theories of the ‘consumer’, including theorists like Baudrillard (1998) and more recent ideas from Blythe (2008). Blythe’s theory on consumer behaviour is a key part of this project as he investigates the “Involvement theory”, this is useful because an event like weddings have such personal theme that every guest tries to get involved.

When looking at economics theory Ferguson (2002) and Dobson (1999) were key theorists for this project, Ferguson’s (2002) theory on consumer behaviour has more relevance than other theorists as he explains consumer behaviours and design making, which is key in wedding planning as the whole event is based on consumers decisions.

The two main theorists that this project focuses on are Kotler, Bowen and Makens (2006) and Schiffman and Kanuk (2007), their theories on social and economical influences can be combined together and also the way that it is presented as different ‘steps’ provides a clear and more in-depth investigation into what drives consumers to makes decisions, the other theorists this project has investigated can provide valuable information and explanation for these steps.

3.3 Sample Of Secondary Data
Whilst conducting the research for this project, academic sources had to be determined in wether they would be useful to the research or not. Even though some sources, as mentioned below, where not key in the infestation of this project, they did help determine what theories would be beneficial and it also opened up investigation into new theories that could be applied.

Works Cited

A. H. Maslow (1943), Hierarchy of Needs, Originally Published in Psychological Review
Edwards, W. (1987). The Commercialised Wedding as Ritual: A Window on Social Values
Emerald Insight (2012) European Journal of Marketing
Event tourism: Definition, evolution, and research (2014) [ONLINE] Available at:http://www.academia.edu/2020851/Event_tourism_Definition_evolution_and_research (Accessed January 27th 2014)
Kotler P, Bowen J, and Makens J (2006) Marketing for Hospitality and Tourism, 4th edition
Kotler P. and Keller K.L...

Find Another Essay On The economic and social drives of the wedding industry

The Economic and Social Impacts of the Oklahoma City Thunder

1121 words - 4 pages tornados of 2013 that killed 24 people and hit two elementary schools head on, the Thunder teamed up to help the surviving victims. Kevin Durant personally donated $1 million towards the relief; the franchise also pledged $1 million towards the cause. The Oklahoma City Thunder hasn’t only been helping with economic problems but they are also helping people get back to social interactions. They have caused people to become engaged with the arts and

The Wedding Of Arnolfini Essay

1497 words - 6 pages The Wedding of Arnolfini " A way had to be found to reconcile the new naturalism with a thousand years of Christian tradition, and this attempt resulted in what may be termed concealed or distinguished symbolism as opposed to open or obvious symbolism." (Lane) Jan Van Eyck used marvelous realism and disguised symbolism in his paintings. An example of this would be the portrait of The Wedding of Arnolfini. Many different people have argued this

The Airlines Industry and Economic Indicators Forecast

1428 words - 6 pages a few economic indicators and their forecast of future trends.Managers, investors, stockholder and stakeholders usually review the forecast of economic indicator before making a business decision. The unemployment rate is a prime indicator of that effects many businesses today. In the airline industry when unemployment is at an all time high it forces airlines to reduce ticket prices to affordable rates to attract people to take more vacations

The Biological and Psychological Drives Behind Consumerism

961 words - 4 pages the power of consumerism win over our rationality? In this situation, we pretend to regard the primary cause of the impulse consumerism is the commercial seductions. The truth, however, is that the shopping indulgences does not originate from a manipulation of the commercial advertisements, but rather a biological and psychological drive planted in every one of us. The biological and psychological drives for our consumerism are evidenced by: in

Economic Profile of the Airline Industry

2346 words - 9 pages Economic Profile of the Airline Industry Airlines use a formula of combining their yield and inventory costs to determine ticket prices. While it is imperative to focus on the idea of being profitable, the focus is to maximize the cost of the flight revenue. One huge factor that encourages an increase in the cost of tickets relates to a customer ordering a ticket close to the departing date, define this as a risk factor because they

Economic Analysis of the Home Building Industry

4262 words - 17 pages to CNBC, a full 50% of all economic growth is now based on housing, while traditionally it has been around 5%. Also, approximately 50% of job growth in recent years has come from housing. The housing industry consists of more than just men with hammers and nails. In fact the housing industry encompasses builders, realtors, mortgage specialists, and many others. This is why the boom in the home building industry has spawned such job growth. A

The Importance of Social Stability and Economic Freedom to Conservatism

2100 words - 8 pages The Importance of Social Stability and Economic Freedom to Conservatism Traditionally Conservatism has generally focussed on both social stability and economic freedom, believing that the two are inherently intertwined. The central theme of Conservative thought, namely “the desire to conserve”, is closely linked to the emphasis placed on respect for tradition, established customs and institutions that have endured the

The Economic and Social Importance of Tourism: Australia

634 words - 3 pages The contribution of the tourism industry to economic growth and employment is now being recognised although, in international terms, Australia still lags well behind in tourism receipts. In 1982, Australia's relative share of the market represented only 1.4 per cent of the OECD total, placing Australia on a par with countries such as Sweden and Portugal but eight to ten times below the level of the United States, Italy or France.A 1981-82 survey

The Effects of Stalin's Economic and Social Policies

2989 words - 12 pages The Effects of Stalin's Economic and Social Policies One of Russia's most prominent political leaders of all time, was a man named Joseph Dzhugashvili. A man, who at one time was being trained to become a priest, and would one day become a major revolutionary in the history of the USSR. The name that Stalin went by was not his given name, but one meaning "man of steel," that he made up. Stalin's rule is one of history's

Political, Social, and Economic Causes of the American Revolution

1428 words - 6 pages this country was founded, nor to mar the character of those Founding Fathers, but rather to illustrate some of the political, social, and especially economical constraints of the American colonies that surrounded the events leading to the signing of the Declaration.      The Founding Fathers were also business men, and their revolutionary attitude wavered with economic irregularity. The series of taxation acts Parliament

The Social and Economic Solvency of Publicly Funded Christmas Events

1002 words - 5 pages religiosity. However, both of these arguments can be contested. The economic gain from the Festival of Lights to both the city of Riverside and it’s residents is significant. The Festival of Lights is well known in southern California and many people drive from as far as Los Angeles and San Diego. It is Riverside’s biggest and most famous tourist attraction, drawing as many as 50,000 visitors a season. These visitors give life to the many small

Similar Essays

Economic And Social Impacts Of The Olympics

1921 words - 8 pages a huge issue among the people of today. The goal is to make more than one spends. And if the leaders of the Olympics don’t watch what they spend, they could be in a hole deep enough for the world to bury them. However, when one thinks about those children playing in the Centennial Olympic Park fountains and the thousands of students being able to have a dorm room, one must look at the social impact of the Olympics as well, good or bad. Studies

A Comprehensive Review Of Economic Indicators And The Auto Industry

5498 words - 22 pages The goal of this paper is to provide a comprehensive discussion of six economic indicators and their impact on the automobile industry. The indicators to be reviewed are personal income, unemployment, retail sales, auto sales, the inflation rate, and Gross Domestic Product. A brief history of the auto industry, an industry overview, and a SWOTT analysis will be presented. In addition, each indicator will be defined along with the current status

The Social And Economic Impacts Of The Black Plague

1810 words - 7 pages The Black Death is considered to be "the most severe epidemic in human history" that decimated Europe from 1347 to 1351 (Witowski). Not only did the Black Death depopulate Europe, but it also had long lasting social and economic effects as well. The social effects consisting of culture, morals, values, and social norms. The economic effects consisting of labor, payment, and the foundation of feudalism. However one would call it, the Bubonic

The Economic, Political, And Social Effects Of The Black Death

1265 words - 5 pages East Asia to as far west as Greenland were catastrophic. All facets of society, from peasant to king were affected; no one was safe. All of society was affected; nothing would ever be the same. Thus, there were many economic, social, and political effects of the Black Death.Before one can understand the effects of the Black Death, one must understand precisely what is and what it did. The Black Death was the common name for what is now known today