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The Effectiveness Of The Takamine Guitar Advertisement

894 words - 4 pages

The Effectiveness of the Takamine Guitar Advertisement

The Takamine guitar advert can be viewed as an effective piece of
media in an array of different ways. The ways used play on a very
unconventional style, which is not often used for a musical
instrument. For example most guitar advertisements would use such
images as a lead guitarist of a band standing tall whilst making his
guitar scream out whilst he is backed by a huge amp or some such and
the other.

The first thing that this advertising piece has you drawn to is its
picture, although on first sight you can’t actually see what it is
trying to portray as it is a picture of a girl sitting and staring at
a boy who is playing to her in a loving way. This would go well with
the title line “The start of a long and happy relationship” but under
further inspection, there is more of an underlying message in that
phrase.

Viewing this picture under its actual purpose of being a guitar
advertisement, you would notice that as the picture has been doctored
to be seen in a sepia tone, the guitar is the only thing in the
picture that is actually in the right kind of colour and the lighting
also helps as it is lit and gives off a shimmer which makes it
predominant in the image.

The background of the image is distorted and blurred so as to show
exactly where you should be looking and so draws the attention to the
couple and the guitar. Although, the guitar may be key to this picture
but the headstock that holds the company brand name is off the view of
the lens, this could have been a clever ploy as to make the viewer
read on and find out what the brand is.

It is always an awfully easy thing to sell a guitar over any other
instrument as it is a very glamorous instrument (unlike a bass) and so
the people used are also very young and attractive in themselves. This
gives a sense of youth to the company and would make them much more
appealing to a buyer, especially a first time buyer.

Now onto the text: the text used in this piece is very...

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