The Effects Of Media On Society

1442 words - 6 pages

The Effects of Media on Society

When it comes to advertisement, and the media a question that comes to mind is: who are we? Are we who the media wants us to be? Many instances people in today’s society rely on the media to tell them how to dress, how to look cool. Yet if we examine the past few years, we see that styles that have boomed so quickly and faded just as fast. Why do these designers change or even worse die out? It’s all about fads. The advertisers do an excellent job of setting these goals in persuading us to purchase their product and because of it, they are constantly coming out with new styles and types of clothing that they want to make popular. We as the consumers are helping these companies to achieve these goals. What we as Americans don’t realize is that these companies and advertisements are ruining us as people. A problem is that we are being who these companies want us to be, or want us to look. We are changing our looks and appearance because of billboards or commercials we see constantly. Also with the current economic struggles, what kind of shoppers are we turning into? We are buying some of the most expensive clothes because it’s what is hot and what is “hip”. Finally now that we realize all this mess of advertising in our society it makes us ask another question, do we now change the way we buy clothing or the way we watch out appearance. Our society as fallen back on the fact that we will do whatever it takes to be accepted based on the media’s opinion.

While going to the mall we pass hundreds of advertisements whether it is driving there and while in the mall. When a shopper sees an attractive person or a picture that catches their eye they look into the ad even more and see what company or brand name is the one that made you do a double take. By looking at the ad a second time you remember the company name and then when you are shopping your mind reminds you to maybe take a look into that store and see what they are all about. We get these instilled images in our mind of how we are supposed to look based on the ad that we passed or the commercial we viewed last night. Some of the pictures that grab our eye are of people that we can never look anything like. These people are models that go tanning and work out 24/7. Most of the American people are not able to look like that. Unfortunately God did not bless all of us with those attributes to look like a model with chiseled abs and a perfect frame. These goals are not realistic for all of today’s society. A huge target that is being populated is the teen population. Teens are the biggest hit on the wallets of parents. The teenage generation is the one that is also keeping most of these companies alive. The companies send out scouts, almost like spies, to watch and observe these teens and see what is popular and they study us like as if we were a frog in a biology class. Well we don’t realize any of this because while they are studying us, we are crossing more...

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