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Taking A Closer Look At The Emirates Group

2536 words - 11 pages

The Emirates Group major ancillaries are Emirates and DNATA. DNATA was formed in 1959 by the then Dubai government. It consisted of two employees whose primary responsibility was to provide ground services to airlines at the new Dubai International Airport (DNATA, 2014). The airport was officially opened in 1960 and incorporated the open-skies policy (The Emirates Group, 2014). The open-skies policy was an agreement that allowed airlines to eliminate government interference in commercial airline decision routes, capacity and pricing (Department of State, 2001). DNATA in the 1970’s expanded their airline ticketing offices and created the new specialized cargo division. The new cargo division helped the company’s cargo revenue to increase in the late 1970’s (DNATA, 2014). DNATA has continued to enjoy the success of their year to year revenue increases. The company has acquired other flight handling services and is currently among the largest travel management services in over five continents. The company is known around the world and are currently going above and beyond in 38 countries (DNATA, 2014) to meet their customer expectations.
Emirates airlines was formed in 1985 with an ambitious $10 million revenue generation in only five months (The Emirates Group, 2014). At the formation of the airline, the company did not own any aircrafts. An agreement was made with Pakistan International Airlines to lease their Boeing 737 and an Airbus 300 B4 (Hasan, 2013). The First flight departed Dubai International Airport on October 25, 1985 en route to Karachi, Pakistan. New destination agreements were signed in 1986. The airline started flight services to places like Egypt, Bangladesh, and Jordan. That same year, the airline reported losses due to their infrastructure and expansion costs. This set back did not hinder the company was working hard to profit from its operations. The airline added more routes to its existing destinations and started purchasing its own aircrafts. Sheikh Ahmed who orchestrated the startup of the airline made sure the airline purchased aircrafts that were specific to his vision of passenger comfort. The airline finally signed an agreement with Heathrow airport and started service in 1996 to the busiest international hub in 1991 (The Emirates Group, 2014). This achievement lead the company to invest in the purchase of aircrafts that are designed with passenger comfort in mind. The sheikh also encouraged Emiratis to take an interest in the airline. This lead to the opening of the Emirates flight training center in 1995. The year also saw the first pilot’s graduates from the Emirates’ training program. The airline has continually received some the best airline awards since 1990. In 2013, the airline won 36 awards making it number one on the top ten airlines in the world (Skytrax, 2013).
Emirates currently employs about 68, 000 people from all walks of life (DNATA, 2014). In 2013, the airline took delivery of ten (10) new Airbus...

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