The Enlightenment Of Communication Essay

836 words - 4 pages

As a Communication student, I strongly believe that communication plays a vital role in our society, therefore we should not only be aware of what communication is merely all about but we should also be aware about its impact in our society. Learning about the four periods of rhetorical studies enlightened me that there are enormous requirements in order to fully comprehend what communication is truly all about. “The Development of the Field of Communication: Our Roots” in some way gives me an idea about the effects of communication studies that has started a long time ago up to the major trends that we have in the present day.
In Greek tradition, the Classical period arose with Greek democracy. It was mentioned in the readings that during this period people found out that they had to speak for themselves to exercise their rights. According to Gerard Hauser’s Vernacular Voices: The Rhetoric of Publics and Public Spheres “democracy is based on premise that public opinion should matter in deciding the course of society.” The main idea of this period is that public communication is significant in solving problems. We consider public communication as the core of economy, society and politics. No policies or products will be successful without a keen communication directed to the right audience in creative ways. In early times up to the presents, speakers use this communication strategy – public communication – to influence the minds of the people to think wisely.
While the rhetoric was weakening its role in political aspect, it started playing a prominent role in the rise of Christianity with the rise of the medieval period. The rise and fall of rhetoric happened during this period. During its early years, Christians agreed upon getting rid of the empire of paganism including the writings on rhetoric. And because of the lack of teaching on effective communication, preaching did not remain for a longer period of time. The main idea of this period was emphasized on preaching which focuses on giving directions and prescriptions rather than giving theoretical speeches. We consider preaching as the act of giving religious or moral instruction which is a form of public communication that does not require the listeners to be certainly familiar about what the speaker is saying because it can reach the educated as well as the uneducated people in the present day. In religion, what we need is to have a strong religious feeling or faith in order to fully understand what the preacher is saying....

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