::: INTRODUCTION :::
Many people cannot visualise the period of time when technology begin to develop incredibly fast day by day. By innovating products which never have place before people started to purchase the novelty as well as enjoy the revolution. The era of new technology also increase the market research as more people wanted to expand and invent different ideas to become competition. In addition the modernisation started to bring huge amount of profits so people begin to formulate more and more companies to come up with better inspiration as well as to beat the competition.
In 1946, Masaru Ibuka and Akio Morita establish company called Sony. The company created and launched the first magnetic tape recorder called the G-TYPE recorder in Japan. From that day he expands and invents new ideologies to his company as this was the first profitable product to the company. Next stage of Sony was receiving licensing rights to transition in 1953 from Western Electric. Furthermore, the release of the world’s first pocket transistor radio in 1955 which ascertain a market leadership position for the company. Sony was one of the first companies which arise on global market. As Christophe Catesson states “Since Sony does arise, it has been noted for manufacturing some of the best in-house standards for new storage and recording technologies as a substitute of adopting those products manufactured by other companies.” (2008)
The establishment of Sony Corporations in United States occur in 1960. The creation of the company name “Sony” was inspired by merging two words. The first one is “sonus” in Latin, which means “sound” and the other is “sonny” which means little son. “The words were used to show that Sony is a very small group of young people who have the energy and passion toward unlimited creation.” (Sony’s History, 2011)
Afterwards, Sony developed the Trinitron television finally in 1968 after some difficulties experienced by engineers to come up with standard colour TV. After that, they started to expand the company to different countries in the world which resulted progressively profits.
Consequently, Sony develops and come into being many more new products which expand rapidly. The most fashionable goods are mobile phones, PlayStation’s, TV’s and notebooks VAIO. The Sony Company develop and advertise in markets all over the globe which connect together and bring huge benefits. Sony is called “the largest media corporation in the world” (Catesson, 2008)
As a tool to aid effective technology, it can be said that all improvements in telecommunication, computing and transport these days illustrate the quick way to success. These achievements were caused by globalisation which started in 19th century and entail revolution in technology. According to the Mike Barrett which opinion was stated in Bownas, Powers and Hood book “…Japanese brands are creations of strong minded leaders with vision and an iron determination to succeed.” (2003,...