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The Ever Evolving Age Of Social Networking

1035 words - 4 pages

Changing and ever evolving, technology has impacted everybody’s lives in an irrevocable manner . Beginning in 2003 with MySpace, social networking is one aspect that has completely revolutionized people’s everyday lives. The empire created by MySpace was then further expanded by a new generation of social networks such as Facebook and Twitter. This era was marked with innovative new features including video chat and increased commercialization of businesses, leading to increased popularity and growth which is intangible. The change in social networking over the past several years has modernized the daily lives of the common people through the development of groundbreaking features connecting people better than ever across the globe.
The awakening age of social networking was initiated by MySpace, one of the world’s first popular social media websites. It marked the start of the research and development on social networking to raise its standards to the high expectations the people have today. MySpace was founded by Chris DeWolfe and Tom Anderson in 2003 as a project to connect employees of eUniverse, however soon it turned into a race to establish which employee could add the most users. Soon, MySpace had over twenty million users. The next stage of development was launching the website for public use, however the issue arose whether to keep it fee or perhaps charge a fee. Presently, it became apparent that the best option was to leave it free in order to maximize the amount of users. The project became an instant hit! The amount of users skyrocketed from twenty million to hundred million in 2006 (Boyd and Allison). The instantaneous success was followed by increased investment and development which lead to improved features and a more elegant user interface. Although MySpace was the king of social networking from 2005-2007 its fall from its throne could simply be summarized with the common phrase, “the bigger they are, the harder they fall.” Its decline was characterized by twice the rapidness of its growth and significant failure of keeping up to date on features and allowing users a better interactive experience overall. Its user base fell from its peak of 100 million to a mere thirty million, a tremendous plummet even from the prospect of an international company (A History of MySpace). However, its fall paved the path for other, more current social networking sites to develop and improve their services at an incredible rate. In essence, MySpace, while an excellent start, ultimately did not meet the expectations of its users. Nevertheless, its demise has led to immense improvement in the next generation networks.
A major advancement in the field of social networking was led by the innovative founders of Facebook and Twitter. Mark Zuckerberg, cofounder of Facebook, has had an enormous impact on the development of social networking sites in general by creating the high standards of expectation through constantly updating and improving...

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