THE EVOLUTION OF ADVERTISING
Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements.
Advertising techniques have changed and along with it, the impact they have on each individual’s mind. While there are some similarities between the different kinds of advertisements we see today, there are also many differences. Advertising has also become more unethical than it was in, let’s say, the 50s. Not all advertisements are brainless; there are a few that are even creative and fun and just pull the target audience in by entertaining them while selling them a product.
The techniques companies use to sell their products have changed so much in the past 50 years. Every company has to adapt to the changing times. An example of this is that in the 1950s, companies had to find a way to appeal mostly to stay-at-home wives because they were the ones who were home all day listening to the radio while doing chores or watching the commercials between their soaps. In the 1970s advertisements had to change and find some way to appeal to an increasing amount of feminists while alluring homemakers also. They have to go along with the changes.
In 1994, a new form of advertising and getting products and services into the world was discovered: the internet. Online advertising has been growing rapidly. We can see advertisements on almost any webpage we go to. Even if you try to avoid ads, you are bound to find some. This leads us to a crucial part of advertising which is ethics.
Advertising has become very dishonorable and unethical. Ads promise you a very cool product which you “can’t live without” but once you click the ad, another useless thing pops out trying to pull you in, sometimes even tricking you into giving them your credit card number. You agree to something that is supposed to be “free” but once you give them your credit card number they will start charging you for something that was supposed to be free all along; when you go back and check the fine print, you realize you were supposed to pay for your “free trial”. The same goes with products you buy in the store, they promise you one thing but when you get home and open the package, you find that it’s very different to the product they advertise on TV or the radio.
There have been many advertising techniques over the past 50 years or so, but one of these changes is the adaption of ads to the shifting mind sets of people over time. An example of this previous statement is Folgers® Coffee. In the 1960s Folgers® launched an entire series of commercials which were demeaning towards women. The husbands in the commercials always had something witty and humiliating to say about the wives’ coffee, in one of the commercials the husband even goes on to say that the secretaries at his...