This study will focus on the casual dining restaurant and sports bar Buffalo Wild Wings which primarily sells buffalo wings, and its potential international expansion into China, one of the worlds fastest growing major economies. In order to gain a better understanding of China, it is important to understand the environmental factors associated with the country. I will begin by discussing economic, geographic, and political-legal factors.
According to a 2013 estimate of purchasing power parity, China has a GDP of $13.3 trillion. It has a 7.6% GDP real growth rate and ranks 120th in the world in GDP per capita. One of the prime advantages of China is a populous labor force that ranks first in the world, totaling 797 million evenly split between agriculture and services with a few less working in the industrial sector. The unemployment rate is a manageable 6.4% and a 7.7% industrial production growth rate. China exports electrical and other machinery, data processing equipment, apparel, radio telephone handsets, textiles, and integrated circuits primarily to Hong Kong and the United States, as well as to Japan and South Korea. China also imports electrical and other machinery as well as oil and mineral fuels, metal ores, nuclear machinery components, optical and medical equipment, motor vehicles and soybeans. Its primary import partners are South Korea, Japan, Taiwan, United States, Australia, and Germany. China utilizes transportation through its 507 airports, and a railway system that ranks 3rd in the world totaling 86,000 km. China also makes use of its roadways totaling in excess of 4,000,000 km and stakes claim to the largest amount of navigable waterways in the world. Major seaports include: Dalian, Ningbo, Qingdao, Qinhuangdao, Shanghai, Shenzhen, and Tianjin. China also claims the most hard line and mobile cellular phone communication in the world. One limitation to the company's marketing would be the restrictions on broadcast media and television in the country. However, utilization of the internet could serve to balance marketing as China claims the most internet users in the world.
Chinese natural resources include: coal, iron ore, petroleum, natural gas, mercury, tin, tungsten, antimony, manganese, molybdenum, vanadium, magnetite, aluminum, lead, zinc, rare earth elements, uranium, as well as having the worlds largest hydro power potential. Its climate is extremely diverse varying from tropical in the south to subarctic in the north. Land used or suitable for growing crops accounts for 11.6% of the country and permanent crops of 1.5%. Current environmental issues of China include air pollution from reliance on coal; carbon dioxide from the burning of fossil fuels; water shortages; water pollution from untreated wastes; deforestation; loss of land due to soil erosion and economic development; desertification; and trade in endangered species. Natural hazards include frequent typhoons; damaging floods; tsunamis;...