“The extent and quality of celebrity news in the media appears especially inordinate today, multiplying and intensifying at such a rate that “legitimate” news has fallen in precedence.” a website author revealed of celebrity news promotion in the media. Meanwhile, Aleister Crowley described Hollywood stars to be “cocaine-crazed sexual lunatics”. Eminent historian Daniel Boorstin defined “celebrity” in his 1961 survey The Image, which he considered American devolution, as a person who is known for being well-known. Moreover, Newsweek contributor Neal Gabler stated that celebrity or fame is a new art form that competes and triumphs over more traditional entertainments such as books, plays, television shows and movies. Out of thousands of these said celebrities, not all were remembered by people. Some shot to superstardom for they had real talent to showcase and had remarkable contributions to the industry as the celebrated actress Meryl Streep and “Hollywood nice guy” Tom Hanks for their impeccable performances. They became popular not because they had sensational or salacious lives but because of their skills that people want to hear or read about. On the other hand, others achieved instant popularity only through what they label as scandals or controversies. In addition, a scandal may be expressed as a slayer of public image of an individual which is based on disgraceful events about his private life while a controversy is a dispute where there is strong disagreement. In Hollywood or the so-called “Tinseltown”, this is when bizarre acts are done or secrets are disclosed through diverse ways. These may include leaked private videos, salacious comments and illegal behavior.
Every celebrity has the possibility to become controversial. Some may have experienced it but others have yet to go through it. Although controversies help these public figures in gaining further popularity, scandals give these public figures blemished reputations, disturbed mentality and unstable working careers. Furthermore, these unpleasant occasions are more of liabilities than assets because they are not in favor of the stars. For an example, Paris Hilton, the hotel heiress known for her sex tapes, had profited from them. After trying to prohibit the further leakage of the tape, she agreed to the release and she even put them in commercial DVDs. Even if she benefited from her own scandals financially, she received a damaged social status through her bashers in personal blogs and in other forms of media.
To prove that controversial celebrities obtain more damaging outcomes than advantages is the primary aim of this paper. Another objective is to explain how the internet and paparazzi possess the power over the celebrities that with one click of a mouse or a shot from the camera and celebrities go through an ephemeral career. Also, it is to explain why people talk about these “victims of media” and how they recuperate.
II. Statement of the Problem