This website uses cookies to ensure you have the best experience. Learn more

The Financial Performance Of Kraft And General Mills

1295 words - 5 pages


In this report, we will analyze the financial performance of two companies: Kraft and General Mills. They are global consumer foods companies that develop different packaged food products. The main goals of these companies are to meet consumers’ needs and preferences while generating superior returns by delivering consistent growth in sales and earnings, coupled with an attractive dividend yield. This report shows how each company meets their goals and which one is in better standing.
     The report will give an overview of each company, an explanation of what type of companies we are analyzing, the purpose of each company in terms of its goals and objectives, the products and services each company produces, and what future prospects we see these companies having. The reader should gain an understanding of each company as well. We also analyze the type of industry these companies are competing in. This will help us understand where each company fits in the marketplace. This is important because it places the two companies into a broader picture. The most important part of the financial report is the financial statement analysis. In this, the annual report of each company was analyzed. It studies the firms’ past earnings to understand their operating performances. It also forecasts future profitability and risk (short-term and long term). The financial statements give information on how these risks affect expected return. In the end, the reader will have an understanding of the two companies, the industry in which they operate, its financial standing in the past and present, and future profitability.
The food processing Industry is an extremely competitive environment. Consumers have wide variety of choices, which makes it extremely important for the producers to be responsive to quick shifts in consumption patterns. Some of the main competitors in this industry are Campbell’s Soup, PepsiCo, Interstate Bakery, General Mills, and Kraft.
Kraft Foods is the largest brand food and beverage company with headquarters in North America and it is the second largest in the world. In the US, it’s best known for its cheese products, especially Kraft Dinner, and Dairylea. Other brands with a large presence in various parts of the world are Toblerone, Philadelphia, Velveeta, Nabisco, Maxwell House, Oscar Mayer, Jello, Kool-Aid and Capri Sun. Kraft Foods employs over 100,000 people in 68 countries worldwide. Kraft Foods has 197 manufacturing facilities worldwide.
Kraft Foods has several strategies for long-term success: building superior brand value, transforming their portfolio, expanding the global scale of the business, and driving out cost and assets. More product benefits means innovative packaging, consistent high quality, wide availability, and strong brand images. This way they can shift their product portfolio accordingly. In terms of global expansion, Kraft Foods is developing...

Find Another Essay On The Financial Performance of Kraft and General Mills

The Business and Financial Performance of Lenovo Group Ltd. over a Three Year Period

2586 words - 11 pages OXFORD BROOKES UNIVERSITY Research and analysis project Topic 8 The Business and Financial Performance of Lenovo Group Ltd. over a Three Year Period By:Bai Xu ACCAstudent number:2111479 May 2014 Word count: 1.Introduction 1.1 Reasons For Choosing The Topic The main reasons for me to choose this topic are as follows: I have chosen Topic 8 : the business and financial

Research and Development and Financial Performance of UK Manufacturing Firms

1168 words - 5 pages Research and Development and Financial Performance of UK Manufacturing Firms UK manufacturing firms have many factors which influence their financial performance. Research and Development could be a key factor in determining a firms success, however it does not assure financial improvement in all businesses due to the extensive variety of business types. Research and Development can be defined as the scientific

Evaluation of the Financial Performance of a Chemical Company

3448 words - 14 pages Evaluation of the Financial Performance of a Chemical Company The Lee Chew Cheng Wong Chemical Company produces high quality speciality chemicals, and it exports around 85% of its output to many countries and regions. Since the establishment in the mid 1980 this company has emphasized the shareholder value. To keep this focus, a new Chief Executive Lee Shan Loke Teo has proposed a lot of new policies. This assignment evaluates the financial

Managing Financial Resources and Performance

4004 words - 16 pages plan indentify the scope of the ASDA Stores Ltd and it helps them to match with their resources and activities.1.2 Assess the Appraise MethodsAsda Stores Ltd as a big retails super market such as financial services, food, clothing, toys and general merchandise in United Kingdom adopt many appraisal methods to evaluate their financial resource's performance. This is a company which mainly empowered by Private Investments and endowment income.ASDA

Comparing the financial performance of Qantas and Woolworths. Discuss the aspects of the financial information that may be insufficient or misleading

1509 words - 6 pages for the shareholders.There is a large contrast between the financial performance of Qantas and Woolworths. According to the annual report, all key performance measures, such as EPS before goodwill, dividend and free cash flow of Woolworths improved substantially. Their strong performance in the year was supported by excellent progress in managing the key variables of their balance sheet. A significant reduction in inventory of 3.2 days compared

Compare the conception of freedom by any two of the following: Rousseau, Marx and Mills

2760 words - 11 pages , and we should be hesitant before doing so, therefore society should respect differing opinions in order to progress.Liberty of tastes and pursuits is the freedom to do whatever we want without impediment. Mills puts forward "...the principle requires liberty of tastes and pursuits, of framing the plan of our life to suit our own character, of doing as we like...without impediment from our own fellow creatures, so long as what we do does not harm

General Harrison and the Battle of Tippecanoe

2107 words - 8 pages . Works Cited Davis, Paul K. 100 decisive battles: from ancient times to the present. Oxford: Oxford University Press, 1999. Jortner, Adam Joseph. The gods of Prophetstown: the Battle of Tippecanoe and the holy war for the American frontier. Oxford: Oxford University Press, 2012. Owens, Robert M. Mr. Jefferson's hammer: William Henry Harrison and the origins of American Indian policy. Norman: University of Oklahoma Press, 2007. Tunnel, Harry D. To compel with force: A staff ride handbook for the Battle of Tippecanoe. Fort Leavenworth, KS: U.S. Army Command and General Staff College, 2000.

The Differences in John Stuart Mills and Jeremy Bentham's Versions of Utilitarianism

2653 words - 11 pages The Differences in John Stuart Mills and Jeremy Bentham's Versions of Utilitarianism In what ways did John Stuart Mill's version of utilitarianism differ from that of Jeremy Bentham? Which do you consider preferable? The Cambridge International Dictionary of English defines utilitarianism as "the system of thought which states that the best action or decision in a particular situation is the one which most benefits the most people

Somerfield plc Company's performance and financial position

2022 words - 8 pages financial position. In chapter II, the company's performance is evaluated by profitability and efficiency ratios and some conclusion are drawn. In chapter III, by relying on liquidity and gearing ratios, the financial position of the company is discussed. Finally, the importance of cash management is described and the cash situation of the company is analysed in chapter IV.The two competitors in the same industry, which were the J Sainsbury plc

Classroom Action Research Art and Improve on General Academic Performance

2830 words - 12 pages The purpose of this report is to conduct classroom action research art and photography students’ efforts to ascertain how to improve upon their general academic performance through their literacy and functional skills. The report looks to investigate and differentiate between the two groups in order to compare and contrast opinions about the importance of literacy in their learning journey. With the hypothesis that creative A-Level students

Concepts of C. Wright Mills' The Promise of Sociology

1170 words - 5 pages C. Wright Mills was an astounding sociologist, social critic, and idealist. His writings and character sparked debate within the sociological community. He advocated that one key purpose of a sociologist was to create social change against the oppression of government. In The Promise of Sociology, C. Wright Mills explores the imagination of a sociologist through the understanding of social analysis and the idea that society interrelates with an

Similar Essays

Financial Statement Analysis Of Mehmod Textile Mills

5707 words - 23 pages that is why company generated very good gross profit and has increased its overall net income up to 525% as compare to 2008. There is one major reason of increasing gross profit is a major decline in operating expenses which shows the good performance of management and profitability of the company. PAGE \* MERGEFORMAT 4 imgimgimg

Analyze The Financial Performance And Position

710 words - 3 pages We will base on three criteria to analysis their financial performance and position. They are profitability, financial position and efficiency. First, we will separately analysis individual firm. Second, we will compare both firms’ financial performance. Third, we will compare the firms in the whole industry. The return on (total) capital employed (ROCE), return on equity (ROE), gross profit ratio and net profit margin to analyze the firm’s

The Harm Of Puppy Mills Essay

2375 words - 10 pages most pet stores receive their puppies from puppy mills; inhumane and overpopulated puppy breeding places. The term puppy mill is used quite frequently when discussing animal cruelty. This term does not have a specific dictionary definition. A puppy mill is essentially a large-scale puppy breeding location that is not under a lot of laws that protect the newborns or their mothers. It is important to know that another term for a puppy mill is a

Financial Analysis Of General Electric

1861 words - 7 pages committed lending arrangements as well as numerous other sources of liquidity. General Electric, a triple-A rated, frequent borrower, is in a stable position with regards to liquidity. Its issuance policy is not based on market outlook but rather on a planned program of issuance to support its ongoing financial businesses and its addition of assets. The next thing to analyze is the way GE is managing its assets. If you look at the numbers GE