Thirty years ago, if I told you that the primary means of communicating and disseminating information would be a series of interconnected computer networks you would of thought I was watching Star Trek or reading a science fiction novel. In 2010, the future of mass media is upon us today; the Internet. The Internet is and will only grow in the future as the primary means of delivering news, information and entertainment to the vast majority of Americans. Mass media as we know it today will take new shape and form in the next few years with the convergence and migration of three legacy mediums (Television, Radio, Newspaper) into one that is based on the Internet and will replace these mediums forever changing the face of journalism, media and politics. In this paper I will attempt to explain the transition of print media to one of the internet, how the shift to an internet based media environment will impact journalism and mass media, and how this migration will benefit society and forever change the dynamic of news and politics.
Changes in Journalism
The Internet’s influence on our lives has spread throughout. According a 2009 US Census survey 74% of Americans use the internet and have access within their household.A number that has increased every year since 1990 and will sure grow in the future. In this survey they relieved that they did various activities on the internet including social media, (Facebook and Twitter) researching and reading news articles, watching YouTube videos, shopping and so much more all can be done with a computer or Internet enabled phone. With this ease of use and convenience it casts a shadow upon the future of printed and broadcast information. The Web’s instant and vast knowledge bank has changed our reading and writing habits and has made print media seem slow, old-fashioned and antiquated. One of the first industries to lead this change was journalism. As the Web expanded in the mid 90’s, online editions of popular newspapers surfaced and opened a new field for seeing and telling the world's events.
Journalism and the news have frequently taken on new forms as communication technology advances. Beginning with oral tradition, friends and family would tell the news to each other without mass audiences or recording instruments, like pen and paper. But as new technologies emerged, the early methods declined in usage. With the invention of the printing press and various mass dissemination techniques, written news could reach wider audience and provide numerous permanent sources of information.
Since their existences, TV and radio have chipped away at much of print media's audience. They've made news more immediate and simpler for wider consumption by reducing reading elements. In addition, TV added vivid, moving images that appealed to audience's emotions. Even with these advances, there would still be room for the rise of technology that would combine the visuals and immediacy of TV with the reading...