The business world has always been a very risky business. There is a lot to worry about no matter what position a person fulfills; everyone has some level of responsibility. The Gap Incorporated is a multinational specialty retail company (Gap Inc. 2014). The company was created by a Doris and Don Fisher (Joslin et. al. 2010). Don Fisher and his wife was a very wealthy couple, Don was a real estate developer (Joslin et. al. 2010). They decided to open up a clothing store when Don realized how popular jeans were becoming in the fashion industry. Another reason that Don Fisher wanted to open a clothing store is because he has an extremely difficult time finding jeans that fit him properly in department stores (Joslin et. al. 2010). So in the year of 1969 the Fishers opened the very first Gap store in San Francisco, California (Gap Inc. 2014). In this paper I will explore The Gap Incorporated and discuss the company’s ethical culture and behavior past and present. Based on preliminary information, I hypothesize that The Gap Incorporated is an ethical company.
Company Message on Ethics
Like most companies The Gap Incorporated usually has some type of commitment or vision that they want their company to fulfill. The owner, Don Fisher wanted his company to be unique and really help the community. The company does not have a set mission statement but they have made commitment to their stakeholders, employees and they community. One of the commitments the company made was that they will do way more than just sell clothes (Gap Inc. 2014). The Gap Inc. also ensures that everyone that works with the company or is associated with the company will be treated with the up most respect, fairness and dignity (Gap Inc. 2014).
The goal of the Gap Inc. is to make a difference in the world. This company has gone above and beyond to not only sell reasonable, fashionable, and quality clothing but to also take care of their employees, and their community. Bobbi Stilten, who is the Senior Vice President of the company today, said that, “Our commitment in to the community is a cornerstone of our business and company culture (Gap Inc. 2013). The Gap Inc. has done so much in the various communities that they are stationed in. Senior Vice President also stated that the company creates opportunities for people in the community. The Gap Inc. believes that when the community thrives so does the business (Gap Inc. 2014). The Gap Inc. has been recognized by the Civic 50 for their commitment to the community. The company started a program called This Way Ahead in 2007, this program provides job readiness training and paid internships for the under privileged youth (Gap Inc. 2013). This Way Ahead is as of last year only operation out of three cities, and these are New York, Boston and San Francisco (Gap Inc. 2013). Also in the year of 2007, Gap Inc. started another program called P.A.C.E, which stands for Personal Advancement & Career Enhancement (Gap Inc. 2013). P.A.C.E is a...