The Genesis Of Markets And Marketing And Reaching Globalisation

2349 words - 9 pages

We will all agree that new CATEGORIES in various sectors have been created in the US and other developed countries. When new categories are being created the marketing function starts evolving. For example : Modern trade, Express industry (the courier industry- Fedex ), internet purchase (, digitizing of books (Google), purchase of industrial products - getting vendors and buyers for a negotiation (Free markets, Pittsburgh), auction on line (eBay) and many others like the iPod, etc. These are caused due to great technological innovations and fulfilling the marketing definition.I would like to mention a non-Kotler definition of Marketing: a. Marketing is a function of Consumption and therefore expansion of markets; b. Marketing is identifying unmet needs; c. marketing is trial and error and d. marketing is a battle of perceptions.Without getting into too much of Gyan, as I am aware that the people who will be reading this are very intelligent and have great knowledge in management and marketing and business leadership. They are the students, the professors and the corporate executives. Welcome to read the following:I have two cases to present. One will talk on the evolution of Sanpro (expansion : sanitary protection) category and other will be on paper tissues category. Both the products are great creation of the then Kimberly Clark. I think Kimberly Clark has been acquired by bigger fishes, now. Find out for yourself, if you're the inquisitive marketing person.THE SANPRO CATEGORY : Brand : KOTEX :In most of our Hindu families, women had to exhibit a different behavior during their Menstrual period times. To mention some behaviors: women had to sit separately at a remote place, not mix about, nobody should touch them, they wouldn't bathe for those three days, use linen to arrest the biological event, don't cook, and if anybody accidentally would touch them, they would be asked to change clothes and take bath, etc., etc., I have faced all this till my marriage from the women folks in my house. Now, in modern times, I am sure all are regarding this as a biological event and give a better status to women.Can you beat it, that a similar situation among women existed in the USA around the 1920s. The code word for menstruation period was "then." In some of the south Indian families, they would say that they are "out of the house," etc. During these three days of menstruation, there were some taboos : 'You shouldn't take baths then.' 'Pickles will sour then, and cream won't whip.' 'If a dentist fills a tooth then, the filling will fall out.' This is just a small sampling of the dozens of myths that surrounded the process in that era. Women would not talk about this "then" even among their own gender. Women dealt with menstruation then by using (and reusing) felt or linen cloths, which they washed out as best they could and used month after month, giving rise to the expression 'dirty linen' (as in 'let's not wash our dirty linen in public')....

Find Another Essay On The Genesis of markets and marketing and reaching globalisation

Comparing Genesis and the Epic of Gilgamesh

1466 words - 6 pages the beginnings of their religious scripture, Genesis and Exodus, the first two parts of the Bible. Though set in different times, by different authors, for different beliefs and cultures, there are many evident parallels between The Epic of Gilgamesh and the Bible. The Bible borrowed many stories from The Epic of Gilgamesh to explain the events of the time before its writing. The well known tale of Adam and Eve has similarities with the epic

Immediate and Far Reaching Effects of the Slave Trade

730 words - 3 pages Essay 1 The trans-Atlantic slave trade set in motion a series of events that ultimately crippled a continent, and forever change how those of African descent became viewed around the world. The effects of the slave trade were both immediate and far reaching. In this essay I will discuss a few of the immediate effects of the slave trade as well as some of it farther reaching consequences. One of the most impactful immediate effects of the

Globalisation and the Media

802 words - 3 pages Forerunner Magazine, 'is the belief that worldwide integration of cultures is both possible and desirable. "). Globalisation was also described by Professor Trevor Munroe, as "a process in which geographic, economic, and cultural boundaries of the world are decreasing significance, first and foremost to the movement of capital".The convergence of the mass media has some far reaching implications for local non western cultures. However, one of the most

The pros and cons of globalisation

993 words - 4 pages Advocates of globalisation say that globalisation brings the first real chance of prosperity to the impoverished corners of the world. Opponents say globalisation is the cause of growing poverty and inequality on the planet. Those in the middle see how unbridled globalisation could wreak havoc on some while simultaneously opening the doors of opportunity to others. But what actually is globalisation? What is globalisation? The term

Book of Genesis and Tartuffe

872 words - 4 pages The book of Genesis most people think of it as the story of how the world was created, but a lot of people do not think of as a story of justice, loyalty, and family. When people read the play of Tartuffe written by Jean-Baptiste Moliere most they often think of it as trying to expose religious hypocrisy. Often people overlook the play telling us about justice, loyalty, and family just as the book of Genesis does. These two literary works share

The Cosmogonies of Genesis and the Laws of Manu

2733 words - 11 pages Simarjot Singh Philosophy of Religion Mid-term Examination Part A: The cosmogonies of Genesis and the Laws of Manu The symbolic world views of how the world was created can be described through the cosmogonies of Genesis and the Laws of Manu. It is through these theories that one can learn how the universe came into existence. Many individuals consider a certain religion to be their ultimate realm of reality, and it is within religion that

DaimlerChrysler Marketing Environment And How It Markets The Smart Car

3640 words - 15 pages in which the company operates.- To examine the company's marketing mix and present a SWOT analyses.-Another aim of the report is to analyse how DaimlerChrysler markets its new brand- The Smart car.Method: The basic information of this report is taken from Ch.4 of Kotler (2002). Concepts and factual information was collected from websites and lecture notes.Limitations: The information sources used in the report may be outdated and don't provide

Love in the Epic of Gilgamesh and Genesis

1222 words - 5 pages At an early point in history, The Epic of Gilgamesh and the story of Genesis were two texts that set the framework of the entire world. They were two epics that established the foundations of religion, literature, and all other standards that were followed by every category of people. Both texts entice the audience through antique language, and the stories of epic heroes and immortal gods. Sin-Leqi-Unninni and the many writers of the Bible

Advantages and Disadvantages of Globalisation

764 words - 3 pages Globalisation is defined as the integration, interaction and interdependence of people and organisations all around the globe.Globalisation can be separated into three Periods. The first began around 1492 with the discovery of America by Christopher Columbus and was signified by the trade between the old and the new world. This area was about countries and government and manifested itself in colonialism.The second period began in 1800 and lasted

Globalisation: The pros and cons

836 words - 3 pages Untitled Globalization Globalization has transformed the world into one unified system through advancements in technology and communication systems. According to the IMF work by Masson (2001), globalisation can be defined as the increased integration of economies, reflected by increases in trade, capital, investment and migration flows. This phenomenon has brought about high economic growth (Dreher, 2003) and improved standard of

Globalisation and the Indonesian Economy

1626 words - 7 pages transformation.Globalisation has led to rapid growth in world trade. This has enabled developing countries such as Indonesia to import capital that is critical to long run growth. Indonesia's trade and investment regimes have been substantially liberalised. Policies have been introduced in response to a trend toward globalisation and the international integration of markets. Indonesia reduced its tariff levels, and reopened several sectors previously closed to

Similar Essays

The Nature And Role Of Markets And Marketing. Study Notes

1110 words - 4 pages The nature and role of markets and marketing. - marketing is the process of planning and executing the conception pricing, promotion and distribution of ideas, goods and services to create exchanges that saisfy individual(present and potential customers) and organisational objectives. The role of marketing in the firm and society-70% of all new products fail within the first year of being launched. - for a business to achiee its main objective

Nimrod And Babylon: The Birth Of Idolatry Genesis 10:8 12; Genesis 3:15; Genesis 11

1055 words - 4 pages of devil worship. During this time Nimrod married the beautiful and cunning, but notoriously immoral, Semiramis. Together they ruled the world.Plans were made for a grand tower, a massive type of building called a ziggurat, which consisted of a series of terraced platforms, each smaller than the one below it, and all together reaching a great height. At the top would be a shrine to Bel, whom they worshiped as 'the Most High god', the god of the

Comparing The Epic Of Gilgamesh And Genesis

1427 words - 6 pages The Epic of Gilgamesh has many similarities to the Bible, especially in Genesis and it’s not just that the both begin with the letter “g”’! One major similarity being the flood story that is told in both works. The two stories are very similar but also very different. Another being the use of serpents in both works and how they represent the same thing. A third similarity being the power of God or gods and the influence they have on the people

Genesis And The Book Of Mathew

1082 words - 4 pages 1.What does the story of Genesis tell us about the biblical view of the universe and humankind's place in it?The Book of Genesis tells of the beginning of the world and how God created it. It implies that God did not create the earth without form and empty. It became formless and empty. He created the heavens and the earth and this was perfect, because nothing imperfect can come from God. The universe was created by God's command. The story of